Search Results for: brand usa

Latest News to Know for DMOs

May 28, 2019 by Laurie Jo Miller Farr Leave a Comment

Do you know whatever you need to know? The California Consumer Privacy Act (CCPA) comes into effect on Jan. 1, 2020. The CCPA has been likened to Europe’s GDPR. California will be the first state to roll out this expansive and comprehensive data protection regulation applicable to businesses that:

Have yearly gross revenues of more than $25 million
Shares or sells for commercial purposes annually buys, or receives for the commercial purposes of the business, either alone or in combination with other businesses, the personal information of at least 50,000 consumers, devices or households
Derives at least 50% of annual revenues from selling customers’ personal information.
Read more here.

Doug Ford, Premier of Ontario, Canada, has announced $3 million in cuts to funding for Tourism Toronto and Ottawa Tourism, among other provincial municipalities. “According to Tourism Toronto, it faces a cut of $9.5 million—about one-quarter of an annual budget. Ottawa Tourism says it is losing $3.4 million,” reports the Toronto Star. Read more here.

In Utah, Washington County Convention and Tourism Office is rebranding as the Greater Zion Convention and Tourism Office. The process began with an RFP that received 18 responses from all over the world. Six finalists presented plans and Cactus, a Denver ad agency, was selected.

PCMA has announced BEAM (Business Events Analytics/Metrics), a new product designed to provide market intelligence and data analytics for the business events industry. It enables DMOs to gain insights into industry trends and behaviors. Destinations International will be PCMA’s marketing partner for BEAM. Read more here.

The Santa Clara Convention Center has a new operator, Spectra Venue Management. After 34 years, the Silicon Valley city is replacing the convention center’s current operator, the Santa Clara Chamber of Commerce & Convention-Visitors Bureau, which an audit has accused of mismanagement. Spectra will also work with the city and the Tourism Improvement District to create a new Convention & Visitors Bureau.

Cleveland landed the 2021 NFL Draft, and if it’s anything like this year in Nashville, it will be a huge economic boon for Northeast Ohio’s economy. It could also raise the city’s national profile. During the three-day 2019 NFL draft, Nashville hosted 600,000 people including 54% from out-of-town, for an average stay of 2.8 days and saw $133 million in direct spending, according to the Nashville Convention & Visitors Corporation. The draft’s total economic effect on the city was $224 million.

Brand USA got wide support from Senator Mitt Romney (R-UT), who joined several colleagues in urging the Chairs and Ranking Members of the Senate Commerce and Senate Homeland Security and Government Affairs Committees to protect and renew funding for Brand USA.

“Though the program has been a proven success in boosting tourism to the United States and driving economic growth, the 2018 congressional budget caps agreement diverted Brand USA’s user fees away from the program to general revenue. We strongly support protecting and renewing Brand USA’s funding, while upholding the original structure that no taxpayer dollars should be used to fund the program,” the senators wrote in a bipartisan letter led by Senators Roy Blunt (R-MO), Amy Klobuchar (D-MN), Cory Gardner (R-CO), and Catherine Cortez Masto (D-NV) and cosigned by 43 of their colleagues.

In Eureka, Northern California’s redwood country, the city council’s vote on an agency to replace the Eureka-Humboldt Visitors Bureau has been postponed due to favoritism and transparency concerns. The DMO shakeup is over dissatisfaction with the bureau’s focus on selling the region’s redwoods as a tourism pull (duh, the tallest living things on earth…) over a countywide marketing effort. (See The Travel Vertical, 5/20/2019).

CEO Promotions, Steal This Idea, Google News, Job Searches

May 7, 2019 by Laurie Jo Miller Farr Leave a Comment

Promotions

Kristen Adamo has been named as the new president and CEO of the Providence Warwick Convention & Visitors Bureau in Rhode Island. Adamo is a 14-year veteran of the bureau, most recently as VP marketing and communications. She succeeds Martha Sheridan who left the bureau in December to become President and CEO of the Greater Boston Convention & Visitors Bureau.

Kyle Edmiston has been promoted from COO to President/CEO of the Lake Charles Convention and Visitors Bureau. His previous experience includes Assistant Secretary of Tourism for the Louisiana Office of Travel, during which tenure he was named 2017 National State Tourism Director by U.S. Travel Association. Edmiston currently serves as a Brand USA Board Vice Chair, serves on the board of directors of the Southeast Tourism Society, U.S. Travel Association, and is the Vice Chair of the Travel South USA Board of Directors. He serves on the Destination International Foundation Board of Trustees, and is a member of the National Council of State Tourism Directors.

Google Auto-Delete News

Everyone seems to be upping their game on security, safety, privacy, trust. After getting into trouble last year for continuing to track even when users had turned off Location History.

Google is introducing an auto-delete function in the next few weeks allowing users the options to remove data about the places they’ve been to, the websites they visit and the apps they use.

“Set it and forget it,” says Google. When the tool rolls out, users will be prompted to select how long Google can keep their search and activity data: three months, 18 months or until they manually delete it. Data older than 1.5 years will be automatically deleted on a rolling basis. Read the news here.

Steal This Idea

Photo: Laurie Jo Miller Farr — photo: Laurie Jo Miller Farr

It’s not every destination that has the astonishing natural beauty of Yosemite. Nevertheless, any DMO can steal this idea by working with a partner/member, as promoted by Visit Yosemite Madera County. Discover Yosemite, a local ground operator, has introduced cell phone photography tours in the national park, led by a professional photographer sharing his tips and tricks for taking the best pictures of highlights. There are three different itineraries on select dates that will pick up visitors, transport them, feed them, and guide them. Benefits? Get great shots, no planning required, meet a few fellow enthusiasts. Bonus? No worries about missing a top pick within the huge park. It’s a win-win from every angle, digital and experiential.

Did You Know?

Don’t look now, but “influencer” is now officially a word in the English language. It’s one of the new words added by the 2019 edition of the 172-year-old Merriam-Webster Dictionary. And there’s more in the dictionary from the digital marketing world: buzzy, tweetstorm, gig economy, on-brand, and impression.

Don’t Tread on the Tulips

photo credit: Ajith Kumar, flickr 2.0 — Photo: Ajith Kumar (flickr 2.0)

The Government of the Netherlands and its tourism board is going to stop promoting tourism to Holland. Considered the first DMO to adopt this new model, NBTC Marketing says they’re switching from “destination promotion” to destination management” due to over tourism concerns at the signature tulip fields of Keukenhof, elegant canals in Amsterdam, and 19 historic windmills at Kinderdijk. Visitors will be encouraged to go to the rest of Holland.

Tulips don’t like trampling. A 2018 policy to promote Keukenhof over Amsterdam was probably too successful. The new strategy is called HollandCity.

More is less. The Telegraph reports, “Following the global financial crisis of 2008, Amsterdam and other parts of the country invested heavily in tourism. The policy was so successful that the number of tourists soared from 11 million in 2005 to 18 million in 2016.” Policies aside, Holland.com reports, “The number of tourists visiting the Netherlands is expected to grow by 50 percent in the next decade, from 19 million to 29 million.” And that’s too many. Read more here.

Job Searches

Brand USA has two positions open in the department of integrated marketing: a manager of media planning and a manager of consumer and trade public relations.

Washington DC Economic Partnership is hiring a director of marketing & communications.

Discover the Palm Beaches is conducting a search for associate VP-integrated marketing, a manager of public relations, and a manager of social media.

Utah Office of Tourism is hiring an experienced public relations manager to lead global strategy.

Visit Annapolis & Anne Arundel County is hiring a destination expert to work with their hotel partnerships.

Airbnb seeks a qualified individual for policy development lead with 10+ years’ experience in a related business (with a mix of public/private sector) at the San Francisco HQ.

Beautiful Destinations seeks a client solutions director with creative agency background focused on travel and tourism in its NYC office.

Frontier Airlines requires a manager, strategic marketing partnerships in Denver.

ADARA is seeking a Chicago-based customer success manager for its destination market cloud.

DCI (Development Counsellors International) seeks a publicist for economic development in its Denver office to focus on business investment and talent attraction for its destination clients.

NJF, a division of MMGY Global, seeks a senior account director for travel, hospitality, and tourism in its NYC office.

Miles Partnerships is hiring a content coordinator in Honolulu.

Times Square Attractions Live in Times Square, NYC wants a marketing manager for National Geographic Encounter: Ocean Odyssey, a permanent attraction.

Miles Partnership requires a director of product strategy in its Sarasota, Florida office.

Visit Florida Gets a Lease on Life and What’s With Tourism Marketing Dollars?

April 30, 2019 by Laurie Jo Miller Farr Leave a Comment

Tallahassee, FL — This week, last-minute Florida House and Senate budget negotiations put $50 million (a reduction from the requested $76 million) toward Visit Florida, extending it until June 30, 2020. Legislators agreed to an additional nine months for the agency, extending its life beyond a looming Oct. 1 sunset date.

A thoughtful piece in Skift takes a closer look at the dramatic, tough trends in DMO funding. From a defunct Mexico Tourism Board to an at-risk Brand USA, in big cities and smaller communities, tourism agencies are under fire in the battle over scarce resources. Importantly, a significant amount of destination marketing money comes in the form of a bed tax from people living outside the constituency.

Meanwhile, some tourism leaders are calling for a new way for DMOs to articulate their mission—beyond heads in beds and counting convention delegates—that is, emphasizing benefits to the audience in one’s own backyard. (The Travel Vertical, 4/22/2019).

“You need to keep them involved, you need a community outreach plan, you need to have them support you in what you’re doing and the elected officials will follow,” said Jack Johnson, chief advocacy officer for Destinations International, as reported by Skift.

Do you agree? It’s important reading for DMOs, found here.

The Latest Who, What & Where News…and Job Listings

April 30, 2019 by Laurie Jo Miller Farr Leave a Comment

People in Our Community

Destinations International announced the 2019 Hall of Fame Inductees and the Destination Organization Leadership Award recipient. The five leaders will be honored at the association’s Annual Convention on July 23-25, 2019 in St. Louis, MO.

Congratulations to Brad Dean, CEO of Discover Puerto Rico.

The 2019 Destinations International Hall of Fame Inductees are:

Cole Carley, Former President & CEO of Fargo, Moorhead CVB (Retired)
Kathleen (Kitty) Ratcliffe, President of Explore St. Louis
Shelley Johnson, CDME, LCTP, Executive Director/CEO of Lake Charles/Southwest Louisiana CVB
W. Bill Williams, Former VP of Diversity Sales at Choose Chicago (Retired)

Dr. Bill Siegel of Longwoods International, the travel and tourism research company, announced that he is stepping down as CEO of the company he created forty years ago. Replacing Bill as CEO is Amir Eylon, (at left) Longwoods president and partner. Amir joined Longwoods in 2015 from his previous role as VP-Partner Engagement at Brand USA, prior to which he was director of Ohio Office of Tourism and EVP of the Ohio Hotel & Lodging Association, among other roles.

Read comments from Amir Eylon in this week’s coverage, “Visit Florida Gets a Lease on Life and What’s With Tourism Marketing Dollars?“

In related people news, Anna Blount, who was formerly director of market research at MMGY Global, joined Longwoods International two months ago as the company’s first Director of Research Services at its U.S. headquarters in Columbus, Ohio.

Brand USA has announced the appointment of Colin Skerritt as its regional director based in Toronto, Canada for the promotion of America as a premier travel destination for Canadians. Colin brings deep knowledge of the market via his previous roles as Canada’s head of Antigua & Barbuda Tourism Authority and senior sales and marketing with Air Canada and Virgin Atlantic Airways.

According to the National Tourism and Travel Office, U.S. Dept. of Commerce, preliminary numbers for 2018 show a 5% uplift in Canadian visitors over the year previous to 21.2 million in 2018 and a forecast for continuing growth through 2023, bringing annual arrivals to an expected 24.6 million.

Sherry L. Rupert is the new executive director for the American Indian Alaska Native Tourism Association (AIANTA), charged with extending the nationwide voice of tribal tourism. Rupert, an American Indian of Paiute and Washoe heritage, served as executive director of the State of Nevada Indian Commission. She has also served on the U.S. Department of Commerce Travel and Tourism Advisory Board.

Rupert replaces Camille Ferguson, who returns to her home community of Sitka, Alaska, where she will focus on growing tourism and economic development opportunities for the Sitka Tribe of Alaska as the Economic Development Director.

Laura Beth Strickland has been promoted to executive director of the Vicksburg Convention and Visitors Bureau in Mississippi, effective July 1. Strickland, a 10-year veteran of the bureau, replaces Bill Seratt, retiring after 12 years’ service. Stickland serves on the Southeast Tourism Society Congressional Summit Mississippi and the Mississippi Tourism Association Board of Directors.

Kenny Mitchell is appointed the first-ever chief marketing officer for Snap Inc., snapped up from the food industry. He was previously served as VP of marketing at McDonald’s and prior to that, he was head of consumer engagement at Gatorade.

Mitchell’s appointment follows a string of recent hires following a number of departures. Last fall, the company brought chief business officer Jeremi Gorman on board from Amazon, where she served as head of advertising sales. Other recent hires include chief strategy officer Jared Grusd, previously CEO of Huffington Post, and chief communications officer Julie Henderson, from 21st Century Fox.

Oddball Items and Interesting Stuff

Postcard from Idaho Potato Commission

Not fake news…just a giant fake potato in a 400-acre field in Idaho that you can rent for $200 a night (plus tax) on Airbnb. The plaster potato was created by the Idaho Potato Commission as a touring promotion. Following six years on the back of a truck, the commission was at a loss of what to do with it. So, an Airbnb superhost made it into a hotel. Get the inside story here.

Cleverness in a can: BEHR Paint, exclusive brand of The Home Depot, is hiring one lucky, colorful individual to source ideas and create names for new paint hues based on sights in destinations across North America. Travel all summer and earn $10K on top. Looks like Lake Louise and Charleston, SC are already signed up on this itinerary of inspiration. Read more about Color Explorer here.

Iceberg finder rocks: Newfoundland and Labrador Tourism are flaunting what they’ve got…dozens of icebergs floating offshore in Iceberg Alley. That chilling fact points to IcebergFinder.com, the world’s best real-time satellite tracker channel to place these glacial giants on a map. Destination Canada is a partner for UGC, as you’d imagine, and local tour operators promote sightseeing itineraries by boat, kayak, and from the land. Aimed at enticing visitors to the destination to see icebergs float slowly by, the site reminds us that “some pieces just don’t fit inside the Guggenheim [museum].” An astonishing award-winning campaign for an extraordinary natural phenomenon. More here.

Hawaii Visitors & Convention Bureau bought ads on 250,000 public transit MetroCards in New York City. Six of them will be drawn at random to receive a prize Hawaii vacation for two: a six-night trip, airfare, accommodation, rental car and $1,500 in spending. The trick? Each winner will need to visit Hawaii.NYC to register.

Driverless websites: Hertz, the car rental giant, can’t get the keys to its own website. The company is suing for $32 million over a contracted website and mobile app re-design that lost its way.

Accenture, the global management consulting firm, is on the other side of the legal nightmare. Read more here.

For Lease in Venice Beach: BuzzFeed, the darling of new digital media, has laid off 220 staff, equal to 15% of its workforce. Across the USA, Brooklyn-based Vice Media has shed 10% or 250 employees. Gannett, which owns 100 titles including USA Today, laid off 400 people. The McClatchy Company, owner of the Miami Herald and Kansas City Star, among other papers, fired 450 employees. Verizon (AOL, Yahoo, HuffPost), Condé Nast, Dallas Morning News, Cleveland Plain Dealer and New York Magazine suffered more of the same. The estimate is 2,400 media/reporting jobs wiped out since the start of 2019…and counting. Read more here.

Overtourism on Amsterdam’s canals: Just sayin‘…

It’s all Greek to me: Does Facebook think it owns the word ‘face’? In Athens, Greece, a new digital app offering personal tours of the world’s ancient monuments in 14 languages won a business startup incubator award from the local chamber of commerce. The founders registered for a trademark under the name Face Traveller to emphasize the one-to-one aspect of their product and within days were hit with a 50-page objection from Facebook in Greece. “Facebook is challenging a company that makes 70,000 euros a year when it probably makes 70,000 dollars a minute,” said one of the Face Traveller partners. Read more here.

(Mostly) New Job Searches

Instagram is looking for a digital marketing manager with 10+ years experience in social media for its HQ in Menlo Park, Calif.

Airbnb wants a lead content strategist, a skilled writer with UX background for product marketing and growth; San Francisco HQ.

Expedia Group is looking for a brand partnerships manager with a background in both media and tourism/destination marketing for its Bellevue, Wash. HQ.

Virtuoso, the leading international travel agency network specializing in luxury and experiential travel, requires an experienced associate editor in Seattle HQ.

Visit Vancouver is searching for their next president & CEO.

The Tourism Division of the Georgia Department of Economic Development is seeking a director of global market development.

Visit Anaheim team members securing promotions means there are new open job listings: manager of tourism development communications; specialist convention marketing manager; and business intelligence director.

Destination British Columbia is hiring for three roles: two in analytics and one in content marketing.

Visit Lake Geneva, Wisc. requires a director of marketing, communications, and development.

Chicago Loop Alliance requires a marketing director; closing date May 3 for applications.

Los Angeles Tourism & Convention Board seeks a manager, international tourism with prior experience, Korean and/or Spanish skills a plus. They’re also looking for a manager of social media with 3-5 years experience.

Peoria Area Convention & Visitors Bureau is searching for both a president/CEO and a chief marketing officer.

Bloomington Convention & Visitors Bureau (MN) requires a social media and digital marketing coordinator.

Visit Casper, Wyoming, seeks a content marketing coordinator.

Fairfield Conference and Visitors Bureau in Northern Calif. requires a director of marketing.

Willamette Valley Visitors Association seeks an executive director in Salem, Oregon.

Visit Bellevue, Wash. is looking for a partnership manager with at least three years of related experience.

Discover the Palm Beaches requires an advertising and promotions manager.

Pompano Beach wants a marketing director.

The City of New Bedford, Mass. requires a tourism marketing manager.

MMGY Global needs a media supervisor with 4-7 years experience for its Kansas City office.

Miles Partnership in Denver requires an experienced media coordinator.

Hylink Digital Solutions, a large independently-owned ad and media agency in China needs an experienced account executive for travel and tourism sector in the LA office.

Hilton wants a senior director of social media marketing in its McLean, Virginia HQ, 10 years experience required.

Universal Orlando requires a manager, marketing analytics and client engagement at mid-senior level.

The Metropolitan Museum of Art seeks a manager of visitor experience in NYC.

Stratford Festival, North America’s largest classical repertory theatre company, requires a Senior Director of Marketing & Audience Development in Ontario, Canada.

***Send Us Your News***

People on the Move, New Jobs, Updates, and a Bit of Green Slime

April 22, 2019 by Laurie Jo Miller Farr Leave a Comment

National Travel and Tourism Week is May 5-11, 2019. Access a digital tool kit from U.S. Travel Association with a sample press release, logo, stats, tweets, daily themes, talking points, blog posts, proclamation, and more. Click here.

A new candidate search for Associate VP – Integrated Marketing for Discover the Palm Beaches, Florida is being conducted by SearchWide Global.

Visit Anaheim is seeking a business intelligence officer at director level.

In NYC, Macy’s is hiring a manager – tourism marketing to help drive international and domestic visitor traffic.

Keiko Matsudo Orrall has been named executive director of the Massachusetts Office of Travel and Tourism. Prior to her appointment, Orrall served in the Massachusetts Legislature for four terms. She succeeds Francois-Laurent Nivaud, a management consultant and former hotelier who held the post for three years.

Maryland Department of Commerce Secretary Kelly M. Schulz has named Tom Riford as assistant secretary responsible for managing the Division of Tourism, Film, and the Arts and the Department of Marketing and Communications. Riford was most recently the executive director of the Thomas Kennedy Center Inc. Riford served for more than a decade as the president and CEO of the Hagerstown-Washington County Convention and Visitors Bureau.

Cathy Tull, chief marketing officer for the Las Vegas Convention and Visitors Authority, resigned abruptly after 14 years’ service, reported the Las Vegas Review-Journal. The article states that Tull was the target of investigations by the newspaper and the local police department looking into allegations of misspending. More reporting is found here. Note: “The Review-Journal is owned by the family of Las Vegas Sands Corp. Chairman and CEO Sheldon Adelson. Las Vegas Sands Corp. operates the Sands Expo & Convention Center, which competes with the LVCVA-operated Las Vegas Convention Center,” the newspaper by way of disclosure.

Mike Waterman has not had his contract renewed as president and CEO of Visit Houston. He held the post since May 2015 and also served as chief sales and marketing officer for Houston First, which runs the George R. Brown Convention Center, a hotel, multiple major downtown cultural facilities, plazas, and more. Visit Houston (formerly Houston CVB) was structurally aligned within Houston First several years ago.

Brenda Bazan, Houston First’s inaugural CFO when the corporation was founded in 2011, was named president and CEO in February 2018 after Dawn Ullrich was abruptly dismissed. She will immediately assume oversight responsibilities for the management of the sales, tourism and marketing divisions.

“Maryland, America in Miniature,” evolved into “We’re Open for Business,” which is being leveraged into “Maryland — Open For It.” (Hmm. Google it up and you’ll get the Maryland Open Golf Championship.) ‘Open For It’ was developed over the past 18 months by the agency of record, Columbia, Maryland-based Marriner Marketing Communications.

Targeted markets include the New York metro area, Philadelphia, Harrisburg, Pittsburgh, Cleveland, Washington, D.C., and Baltimore. The campaign also includes print advertising in national and regional magazines, as well as companion radio, digital and social media campaigns. Multiple versions of ‘Maryland – Open for It’ began running this week on television and will continue throughout the spring. Here’s the 30-second video.

Quadricentennial alert! America’s oldest seaport, Gloucester, Massachusetts, is one of the nation’s first destinations to prepare for a 400th anniversary. Depicting a fisherman steering his boat over powerful waves, the log designed by a 13th generation local resident has been selected ahead of Gloucester400 in 2023.

The Florida Association of Destination Marketing Organizations delivered “green slime” (gooey, green glow-in-the-dark putty) last week to Florida’s legislators with a clear message about the importance of reauthorizing and fully funding Visit Florida, reported Sunshine State News. Visit Florida will dissolve in October if lawmakers don’t approve funding. Watch more here from ABC TV-WTXL, Tallahassee.

Madden Media, destination marketing services provider based in Tucson, announced an agreement with Burghardt+Doré, full-service creative agency focused on travel and tourism, to join forces.

This partnership started six years ago when Madden Media, a Google Premier Partner, began providing digital marketing services to clients of Burghardt-Doré. Principals Jeff Burghardt and Nicole Doré (pictured here), and others from the Carmel, California office will join the 100-strong Madden Media team.

One of Brand USA’s new mobile content creation labs. (Courtesy Brand USA)

Brand USA announced a new partnership with Marriott International and Marriott Bonvoy, its loyalty program, to boost the “United Stories” campaign (see The Travel Vertical, 1/22/2019). So far in 2019, the United Stories mobile content lab has traveled to Alaska, Arizona, Florida, Hawaii, Puerto Rico, South Dakota, Tennessee, Texas, and Vermont. “At each destination, United Stories content creators spotlight first-person perspectives of American culture via locals, influencers, and travelers,” reports Travel Pulse. Read more here.

More news from Marriott International: The world’s tallest modular hotel is on track to be stacked in late fall in New York City, made from prefabricated and pre-furnished guest rooms. ” Its 168 guest rooms will be assembled in a factory in Poland, shipped overseas and trucked into New York in the middle of the night when the city streets can accommodate the oversized loads,” reports Bloomberg News. The 360-foot-tall tower will take only 90 days to erect, a milestone in Marriott’s initiative encouraging hotel developers to embrace modular for new construction projects. The AC Hotel New York NoMad will have a modular rooftop bar as well. Read more here.

On the 50th anniversary of the June 1969 Stonewall riots in Greenwich Village, Orbitz lists the top 10 US cities travelers are booking for Pride Month. Based on data pulled from their microsite tailored to LGBT travel and a survey, Provincetown, Massachusetts tops the list. Get the details here.

Like. Celebrate. Love. Insightful. Curious. According to Search Engine Journal, LinkedIn is rolling out four new emotional reactions to sit alongside the current ‘like’ button for posts. Read more here.

Meantime, Mashable reports that Instagram might start hiding the number of likes on a post. So, whatever…more here.

Snapping up talent. Per LinkedIn observers, Chinese social media company TikTok has already successfully recruited 14 key hires from rival Snap. One of the most downloaded apps of 2018, now with 500 million-plus users, the LA-based company is making a push into the US market. Is TikTok a lot of teens doing Disney lip syncs or is there a lot more appeal and opportunity behind its short-form mobile video technology?

The United States Department of Homeland Security says U.S. Customs and Border Protection is working toward implementation of biometric exit technology to cover more than 97% of departing commercial air travelers within the next four years, reports Phocuswire. Read more here.

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