The pandemic means that choirs cannot sing, ballet companies don’t dance, spectators must not fill stadiums for large sporting events, and travel writers aren’t publishing articles on wonderful things to see and do in a destination.
In an effort to better understand what travel media and influencers are thinking about getting back on the road and when, Pineapple Public Relations undertook a survey of 500 to find out.
- Are writers comfortable traveling by plane?
- Staying in a hotel?
- Are writers OK with dining in a restaurant?
- How about a museum?
- Would they join a small group press trip?
Fifty percent of travel writers surveyed indicate that they’re zoomed out and ready to hit the road.
The results are also intended to assist DMOs in determining the best work-arounds while attractions re-open and the pandemic means virtual remains the modus operandi.
Roughly 60% of media surveyed are planning content three months out or less. The remaining participants were planning out content six to nine months in advance.