Just tell us all about your greatest effort in 2017 or 2018.
In a flip-flop from its earlier, headier days, the Snapchat of today has the lowest ad prices among all its peers. AdAge reports that according to 4C, a marketing technology firm, Snapchat ads in the first quarter 2018 “cost an average of $2.95 per thousand impressions, compared with $4.20 at Instagram and $5.12 on Facebook’s app.”
- 95 percent of Snapchat ads are sold programmatically
- prices were 65 percent lower than in first Q. 2017
It wasn’t always this way. What happened and what’s next? Read more from AdAge here.
“Programmatic in 10 years’ time kind of disappears. It will be the way that marketing is done as opposed to being one of the ways marketing is done.” – MediaMath
If the 2018 programmatic trends are any indication of this shift, then programmatic is certainly on its way to be the only way marketing is done by 2027. Read more here.