|Seriously, what are you waiting for?
Only a few spots are left for eTourism Summit on October 10-11, 2018. Registration closes Friday, September 28 at midnight.
Four great Pre-Conference Day Workshops on October 9 are filling up too.
Facebook Guerrilla Marketing Workshop – only 3 spots are left
Nineteen years after its founding in 2000, eTourism Summit keeps a sharp eye on its original mission. And the 2018 agenda lives up to the promise. The workshop focuses on tactical manipulation of the platform to produce the best possible result for every single dollar invested. Thirty attendees are invited to come prepared with ammunition…a laptop. It’s a step-by-step, hands-on workshop. All the skills needed to ensure that micro-targeting is deadly accurate and that ROI will survive and thrive out there are adroitly presented by The BlitzMetrics Team.
Smartphone Video Storytelling Workshop – only five spots are left
The annual eTourism Summit is an important “See Tomorrow” moment in the fast-changing world of digital marketing. At the “Create” workshop, Instagram TV (IGTV), the new standalone vertical video application launched in June 2018, gets special attention in a hands-on workshop. Back by popular demand, the eTourism Summit smartphone video storytelling workshop makes an encore appearance with a sharp focus on IGTV. Teams of four are dropped off at iconic locations throughout San Francisco and return to edit raw footage for a video suited for IGTV. Industry leaders and professional editors lead the instruction and the editing modules. By the end of an action-packed day, a video is born.
Marketing Analytica Workshop – only seven spots are left
Geeks will love this new workshop when attendees take a day-long deep dive into data driven marketing. Sessions are jam-packed with insights and best practices for budgets of every size. Each presentation is facilitated by DMO thought leaders and marketing experts from across the U.S., unpacking and delving into real life examples. As a bonus, registered DMOs can mitigate risks associated with trying new strategies and campaigns by consulting with a curated roster of peers who share their own successes (and always some failures).
|Innovation Station is free to attend for all eTourism Summit registered attendees and non-attendees. See the agenda and sign up here.|
Miles Partnership has announced its acquisition of Odyssey Storyworks. Ryan Thompson, founder and CEO of Odyssey, a Dallas-based digital storytelling and content marketing agency, joins leading tourism marketing consultancy Miles Partnership. As Senior Vice President, Thompson will provide expertise in strategy, brand management and oversight of a portfolio of accounts including the Odyssey business unit in Texas.
Related: Move Over UGC…UDC (User Directed Content) for Video is Edited in Real Time (The Travel Vertical, 7/31/2018)
For the second year, Ryan is leading an eTourism Summit Pre-Conference Day Workshop when 24 participants will get the benefit of his instruction, taking skills back home for zero budget video production. Register for the day long, hands-on session when the streets of San Francisco become your backdrop. “Create: Smartphone Video Storytelling for IGTV” on Oct. 9, 2018 is back at #eTS18 by popular demand.
Related: Love Haight: Hands-On Smartphone Video Workshop Returns to Haight-Ashbury (The Travel Vertical, 6/24/2018)
Hello, Innovation Station.
The newest workshop at eTourism Summit is free to all conference registrants. when vendors tell us what’s new and a curated group of tourism technology providers discuss their latest innovations.
You’ve told us that you’re tired of being bombarded by sales pitches from solution providers, agencies, and media companies. Because you’re busy, this is an opportunity to hear from a curated collection of leading partners with applications and solutions recommended by your peers. Evaluate them all in one place. Each company has a limited time to explain their latest innovation before taking questions from a panel of experts.
TripAdvisor, Expedia Media Solutions, and Atlas Obscura are joined by Adara, Buxton, and Quantcast to discuss use of media and attribution. “What’s New” presentations of 8-10 minutes address budgetary guidelines ranging from $25K to $125K and up.
The remainder of the afternoon is dedicated to two more key topics: website design/CRM and content marketing. You’ll hear from Simpleview followed by Digital Edge, Dogtrekker, TravelMindset, and Social Compile.
Innovation Station takes place from 12:30 p.m. to 5 p.m. on Pre-Conference Day, Oct. 9, 2018 at the Park Central Hotel in San Francisco at the same hotel as #eTS18 on Oct. 10-11, 2018.
FREE for registered eTourism Summit attendees. RSVP is required at [email protected] if you are planning to attend the whole/part of this session. Non-registered attendees’ fee is $795. Click here to sign up.
Stake out your territory.
When it comes to Facebook marketing tactics, maybe there’s less difference between a guerilla and a gorilla than we thought. To be brutally honest, you need all the skills you can get to stay alive and ensure that your ROI will thrive out there.
Come equipped with your best weapon…your laptop. Join us to:
- Do market research, benchmark against other DMOs and attractions
- Measure and manage your Facebook ROI
- Look at advanced targeting techniques
- Determine how much traffic, revenue, hotel bookings, event tickets, restaurant receipts, and other sales come from your DMO’s social media efforts
- Figure out how many people are researching a destination: currently in-market, checking in at attractions, or otherwise incrementally spending money
Hands-On Survival Tactics
We have a limited number of spaces for an intimate step-by-step, hands-on, interactive workshop from 9-to-5 during the Pre-Conference Day at eTourism Summit on Tuesday, October 9, 2018 in San Francisco.
Our fearless workshop leaders are Dennis Yu, Chief Technology Officer, BlitzMetrics; Tanner Laycock, Director of Marketing Systems, BlitzMetrics; and Sam Collier, Vice President of Services, BlitzMetrics.
Workshop participants may attend the full #eTS2018 on Oct. 10-11 or may opt to attend the workshop on October 9 only. Register here now.
We talked to nearly a dozen state travel directors and CEOs and CMOs of CVBs to craft the agenda for a day-long workshop called “Accelerate.” It’s happening during the Pre-Conference Day at eTourism Summit as one of the tracks we’re working on that will deliver the right content for just the right people…is that you or a colleague?
Mark your calendar for October 9, 2018 and register for #eTS2018 today before a rate increase goes into effect on Friday, June 1. Register here now.
9:00-10:00 am: Accelerate Your Travel Knowledge:
- Superstructure of Travel: Who are the key players?
- Alphabet Soup: Important Acronyms You Need to Know: (DI, ASAE, RTO, USTA, etc.)
- Understand How the Tourism Marketing Eco-System Works (receptive operators vs. OTAs, etc.)
- Getting a Handle on Relationships Between Partners, Stakeholders and Competitors
- How to Deal with Thorny Political Situations: (i.e., content that may offend)
- Working with Committees
- Membership vs. Non-Membership
10:00-10:30 am: Q&A Panel:
“What I needed know about the DMO industry that no one told me during my job interview.”
10:30-10:45 am: Morning Break
10:45-11:15 am: Insights:
Shared by three eTourism Summit Advisory Council members (TBA)
11:15 a.m.-12:35 p.m.: Accelerate Your Digital Travel Knowledge:
- Welcome to the World of Tourism eMail Marketing (i.e. open rate)
- How Selling Inspiration is Different From Selling Books
- What You Need to Know About Content Marketing
- What You Need to Know About Social Media Marketing
- How to Manage and Select Vendors
- Digital Media Planning 101: Social Marketing, Influencer Marketing, Search Marketing
2:40-3:40 pm: Measurement:
Which KPIs Best Influence Travel (Goal setting; Measuring word-of-mouth, Setting different KPIs for different departments?)
3:40-4:00 pm: Afternoon Break
4:00-5:00 pm: How to Manage Your Boss
Hear from a panel that includes a destination CMO, CEO and CFO
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