|Seriously, what are you waiting for?
Only a few spots are left for eTourism Summit on October 10-11, 2018. Registration closes Friday, September 28 at midnight.
Four great Pre-Conference Day Workshops on October 9 are filling up too.
Facebook Guerrilla Marketing Workshop – only 3 spots are left
Nineteen years after its founding in 2000, eTourism Summit keeps a sharp eye on its original mission. And the 2018 agenda lives up to the promise. The workshop focuses on tactical manipulation of the platform to produce the best possible result for every single dollar invested. Thirty attendees are invited to come prepared with ammunition…a laptop. It’s a step-by-step, hands-on workshop. All the skills needed to ensure that micro-targeting is deadly accurate and that ROI will survive and thrive out there are adroitly presented by The BlitzMetrics Team.
Smartphone Video Storytelling Workshop – only five spots are left
The annual eTourism Summit is an important “See Tomorrow” moment in the fast-changing world of digital marketing. At the “Create” workshop, Instagram TV (IGTV), the new standalone vertical video application launched in June 2018, gets special attention in a hands-on workshop. Back by popular demand, the eTourism Summit smartphone video storytelling workshop makes an encore appearance with a sharp focus on IGTV. Teams of four are dropped off at iconic locations throughout San Francisco and return to edit raw footage for a video suited for IGTV. Industry leaders and professional editors lead the instruction and the editing modules. By the end of an action-packed day, a video is born.
Marketing Analytica Workshop – only seven spots are left
Geeks will love this new workshop when attendees take a day-long deep dive into data driven marketing. Sessions are jam-packed with insights and best practices for budgets of every size. Each presentation is facilitated by DMO thought leaders and marketing experts from across the U.S., unpacking and delving into real life examples. As a bonus, registered DMOs can mitigate risks associated with trying new strategies and campaigns by consulting with a curated roster of peers who share their own successes (and always some failures).
|Innovation Station is free to attend for all eTourism Summit registered attendees and non-attendees. See the agenda and sign up here.|
For many marketers, measurement is the trickiest, but arguably the most important, of a three-step process.
- Craft a compelling campaign
- Distribute on appropriate channels
- Measure success
Click-throughs aren’t the answer; there are better tools to track campaigns. Update your KPIs, suggests Sullivan, and use real-time data, hotel revenue per impression, and other methods that can inform targeted media buys.
To learn more and get insights via the DMO examples that Sullivan cites, including Arizona Office of Tourism and Virginia Tourism Corporation, see his recent guest post published by Tnooz.
Stake out your territory.
When it comes to Facebook marketing tactics, maybe there’s less difference between a guerilla and a gorilla than we thought. To be brutally honest, you need all the skills you can get to stay alive and ensure that your ROI will thrive out there.
Come equipped with your best weapon…your laptop. Join us to:
- Do market research, benchmark against other DMOs and attractions
- Measure and manage your Facebook ROI
- Look at advanced targeting techniques
- Determine how much traffic, revenue, hotel bookings, event tickets, restaurant receipts, and other sales come from your DMO’s social media efforts
- Figure out how many people are researching a destination: currently in-market, checking in at attractions, or otherwise incrementally spending money
Hands-On Survival Tactics
We have a limited number of spaces for an intimate step-by-step, hands-on, interactive workshop from 9-to-5 during the Pre-Conference Day at eTourism Summit on Tuesday, October 9, 2018 in San Francisco.
Our fearless workshop leaders are Dennis Yu, Chief Technology Officer, BlitzMetrics; Tanner Laycock, Director of Marketing Systems, BlitzMetrics; and Sam Collier, Vice President of Services, BlitzMetrics.
Workshop participants may attend the full #eTS2018 on Oct. 10-11 or may opt to attend the workshop on October 9 only. Register here now.
Just tell us all about your greatest effort in 2017 or 2018.
Who knew? Iowa City is one of the three most literary cities on earth (*and the only one in the USA), in a league with Edinburgh, Scotland and Melbourne, Australia…so says UNESCO. But there’s more––like college football, foodie heaven and medical tourism.
Utilizing predictive data science, billions of search and booking intent signals, and real-time analysis of anonymous traveler profiles, Sojern identified those people in-market for travel to or around the Iowa City area.
Think Iowa City, Strategic America and Sojern produced a multi-channel digital marketing campaign that inspired nearly 20,000 visits to the DMOs targeted webpages.
- Drove 509 hotel bookings and 1,463 flight confirmations and an estimated $500K in traveler spend to the Iowa City area
- Built brand awareness with engaging video and native formats, the latter of which achieved a CTR of 0.99%, nearly 10X higher than that of standard rich media.
Related: Iowa City Rebranding (Corridor Business 6/2/2017)