Presented in partnership with Expedia Group Media Solutions and Destination Marketing Podcast. Leaders from our industry will judge the entries. Submissions are open until June 28, 2021. A nominal application fee $99 per entry. Email [email protected] for more information.
Gina Raimondo, immediate past governor of Rhode Island and the state’s first female governor, has been confirmed as U.S. Commerce Secretary. The position plays a key role in tourism-related matters.
Tori Emerson Barnes, EVP at U.S. Travel Association, has been recognized as one of the “Top 50 Women in Travel” by Global Business Travel Association (GBTA). A full list of honorees is found here.
Todd Bertka has abruptly resigned as director of the Waco Convention & Visitors Bureau after two years in the job. Before moving to Waco, Bertka held similar positions in Virginia, South Carolina, Hawaii and Indiana. A new director is being recruited by the Waco city manager, according to local news reports.
Mikila Lawless, formerly of Visit Oakland, has joined af&co., a restaurant and hospitality public relations firm in San Francisco.
Saluting Gladys Mae West, age 91, to whom we owe GPS. The American mathematician is known for her contributions to the mathematical modeling of the shape of the Earth, and her work on the development of the satellite geodesy models that were eventually incorporated into the Global Positioning System.
Do you know a rising star? Could it be you? Nominate someone today! Emerging Tourism Stars — in partnership with MMGY Global — is a new program to recognize astute individuals in the eTourism Community of digital travel and tourism professionals. * Learn more here *
SAVE THE DATE
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President & CEO — Visit Phoenix
President & CEO — Explore Fairbanks
President & CEO — Visit Franklin, TN
President & CEO — Big Sky Chamber of Commerce & Visit Big Sky, MT
Executive Director — Central Wisconsin Convention and Visitor Bureau, Wausau, WI
President & CEO AND Communications/PR/Social Media Manager — Seattle Southside Regional Tourism Authority
President & CEO — Visit San Antonio
Chief Executive Officer — Bermuda Tourism Authority
President & CEO — Pacific Area Travel Association (PATA), Bangkok
President & CEO — VisitGreenvilleSC
Executive Director — Greater Wilmington Convention & Visitors Bureau
Chief Executive Officer — Experience Olympia & Beyond, WA
President & CEO — Washington County Visitors Association, OR
Vice President Marketing — Visit Florida
Vice President Marketing & Communications — Experience Kissimmee
Director of Marketing & Communications — Discover Long Island, NY
SVP of Multicultural and Community Development — Broward County / Greater Fort Lauderdale Convention & Visitors Bureau
Vice President of Sales — Explore Asheville
Chief Marketing Officer — Myrtle Beach Area Chamber of Commerce
Executive Director — Corpus Christi Sports Commission, TX
Executive Director — Explore Lawrenceville, KS
Executive Director-Tourism — Visit Frederick, MD
Executive Director — Visit St. Mary’s, Leonardtown, MD
Executive Director — River Parishes Tourist Commission, LA
Executive Director — Acadia Parish, LA
Executive Director — Park County Travel County, Cody, WY
Director — Emporia Area Convention & Visitors Bureau, KS
SVP, Multicultural and Community Development — Greater Fort Lauderdale, CVB, Broward County
VP-Marketing, Visit Halifax, Nova Scotia
Communications & PR Manager — Visit Durango, CO
Public Relations Manager — Visit California
Director of Communications — Colorado Tourism Office
Tourism Research Analyst — Wisconsin Department of Tourism
Digital Content Manager — Division of Marketing, Tourism, and the Arts/ State of Maryland
Digital Content Specialist — Visit Toronto
Director Content Strategy — Choose Chicago
Creative Director — Memphis Tourism
PR & Communications Manager AND Finance & HR Manager— Visit SLO CAL San Luis Obispo, CA
Director Marketing & Communications — Visit Stockton, CA
Director of Marketing & Communications — Healdsburg Chamber of Commerce & Visitors Bureau, CA
Research & Analytics Manager AND Leisure Sales Manager AND Leisure Experience Manager — Visit Corpus Christi, TX
Sr. Manager-SEO AND Influencer Marketing Coordinator — NYC & Company
Sales & Marketing Manager — Louisiana’s Cajun Bayou, Lafourche Parish
Digital Marketing Coordinator/Social Media — Wild Horse Pass Development Authority, Chandler, AZ
Marketing Manager — Visit Placer Valley, Rocklin, CA
Business Development Coordinator — Visit Visalia, CA
Stakeholder Relations & Marketing Manager — Seneca Regional Chamber of Commerce & Visitor Services, Tiffin, OH
Business Analyst — Visit Grand Junction, CO
Tourism Director —Discover Front Royal, VA
Tourism Director — Visit Yankton, SD
Travel Specialist — Santa Monica Travel & Tourism
Marketing Manager (temp.) — City of Pearland, TX
Digital Campaign Manager — Tourism New Zealand, Santa Monica
Supervisory Public Affairs Specialist — Dept. of the Interior, National Park Service, Wash., D.C.
Marketing Consultant — Grand Canyon Resort Corporation, Las Vegas
Account Executive, Sales & Marketing (NYC) AND Account Executive (Myrtle Beach) AND Senior Media Planner (Overland Park, KS) — MMGY Global
Business Development Executive AND Communications Specialist AND Product Manager — Simpleview, Tucson
Research Analyst — Longwoods International, Columbus, OH
Director of Marketing — Skift, NYC
SVP of Content, Executive Editor — Lonely Planet, Flexible or Remote
Content Strategist — San Francisco Chronicle
Marketing Manager — Hyatt Regency Clearwater Beach Resort & Spa
Sr. Director, Marketing – Tourism — Brookfield Properties, LA or Chicago
Director of Marketing — Santa Barbara Zoo, CA
Director of Marketing, Hamburg Gaming — Delaware North, Hamburg, NY
National Tourism Director (LA or Chicago) AND Marketing Automation Manager (NYC) — Hornblower Cruises & Events
Marketing Manager — Lindblad Expeditions, NYC
General Manager (Las Vegas) AND Marketing Manager (Seattle) AND Manager – Group & Tourism Sales (Atlanta) — Legends
Manager – Special Events & Booking — LA Clippers, Inglewood, CA
Director of PR — Peek.com, Remote
Market Manager — Trip.com, NYC
Managing Director, Business Leadership, Social — VMLY&R, Detroit
Associate Director, Digital Strategy — Ketchum Communications, NYC
Associate, Digital Paid Media — Development Counsellors International, NYC
SEO & Digital Marketing Specialist —Compass Media LLC, Orange Beach, AL
Account Executive — Aqua Marketing & Communications, St. Petersburg, FL
PPC Specialist — Mediagistic, Tampa, FL
Social Media Strategist/Content Creator — BlackDog Advertising, Miami
Digital Producer — Ciber Global, Orlando
Account Coordinator — Lou Hammond Group, Denver
Director Client Services — Workshop, Lake Placid / Saratoga Springs, NY
Content Marketing Manager — Atlanta History Center
Director of Business Development — Ohio History Center, Columbus
Speechwriter — Office of the Mayor, City of Atlanta
Sr. Director, Marketing & Brand Engagement — LA28 (The Los Angeles Organizing Committee for the Olympic and Paralympic Games 2028), Los Angeles
Content Marketing Manager — Taboola, NYC
Social Media Manager — Random Golf Club, Austin
Director, Diversity & Inclusion — Facebook
Director of Content — Snap Inc., Los Angeles
Consultants — Amtrak Vacations, Remote
Sr. Communications Consultant — Sheryl Sandberg & Dave Goldberg Family Foundation, (12-mo. role), Palo Alto, CA
ORLANDO, Nov. 10, 2020—Connect Travel, owner and producer of eTourism Summit, is pleased to announce the winners of the 3rd Annual eTSY Awards. The recognition goes to destination marketing organizations and their media partners during the eTourism Summit, now in its 21st year.
Powered by Expedia Group Media Solutions, the eTourism Summit Excellence Awards celebrate the best of 2019-2020 tourism promotion with awards in 11 categories covering destination campaigns focused on website content, video, email, augmented and virtual reality, website, influencers and innovative approaches.
“The quality of digital marketing in the travel and tourism industry is impressive. Every category was highly competitive,” said J. William Seccombe, president of Connect Travel. “We applaud everyone for submitting examples of great work and congratulate the winners.”
The call for entries opened in May 2020 and concluded four months later, garnering strong interest from city, state, county, and regional DMOs and attractions throughout the U.S. Appreciation goes to a panel of expert judges: Monya Mandich, Global Vice President, Marketing at Expedia Group Media Solutions; Brian Matson, Senior Director of Strategy & Education at TwoSix Digital; and Matt Stiker, Founder of Capital M Marketing who considered budget as well as three key criteria: strategy and objective; creativity; and impact/measurability.
“With the uncertainties brought on by the pandemic, this year’s submissions demonstrated agility and creativity as travel brands continuously adapted their efforts to remain relevant and engage with consumers in meaningful ways, even when they’re not traveling,” said Mandich. “The importance of travel—now and in the future—was highlighted across the submissions and the campaigns illustrated how travel brands are using this time to reflect, improve and innovate to maintain connections and continue inspiring consumers to dream of travel, she added.
Regarding 2020 eTSY Award entries, Matson said, “This year showcased the versatility and creativity required to execute remarkable online campaigns during an extremely challenging time. It’s great to see that so many DMOs innovated in ways that serve to inspire and elevate the marketing efforts of the entire community.”
Stiker commented, “DMOs are facing unprecedented challenges this year, and yet as evidenced by these entries, they’re responding with creativity and innovation, reminding people in the industry and outside of it that tourism is the lifeblood of our local, regional and national economy.”
2020 eTSY Award Winners
Best Campaign That Went Viral — “Travel Iowa Parks Passport” by Iowa Tourism Office
Best Content Marketing Program (small budget) — “Art Macao U.S. Launch Campaign” by Macao Government Tourism Office
Best Content Marketing Program (small budget) — “BeLONG on Long Island” by Discover Long Island
Best eMail Marketing Campaign — #SanJoseLove Covid-19 by Visit San Jose & MMGY Global
Best Influencer Marketing Campaign (large budget) — South Carolina Pimento Cheese by South Carolina Department of Parks, Recreation and Tourism
Best of Augmented, Mixed or Virtual Reality Campaign — Table Rock State Park Virtual Reality Experience by South Carolina Department of Park, Recreation and Tourism
Best Use of Video (large budget) — Discover Puerto Rico’s Virtual Vacay Campaign by Discover Puerto Rico
Best Use of Video (small budget) — “Don’t Come Here” by Florida’s Treasure Coast and Madden Media
Best Website (large budget) — ExploreMinnesota.com
Best Website (small budget) — VisitFlagler.com
Innovation Award for Best Use of Ideas or Technology — Discover Puerto Rico COVID-19 Response: Virtual Vacay Campaign by Discover Puerto Rico and Miles Partnership
ABOUT eTOURISM SUMMIT: Since 2000, eTourism Summit, produced by Connect Travel, has represented the intersection of fast-moving digital and tourism in an interactive setting where destination marketers, attractions, and their vendors present and receive updates on the latest trends in media tools, platforms, content, search, social media, mobile, and web design. In 2018, the annual eTSY Awards were introduced to recognize and share outstanding consumer-facing campaigns. The Travel Vertical is a free weekly e-newsletter of curated items especially for and by the eTourism community.
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We’ve got a date. About 21 dates, actually.
And we want everyone to be there.
Every weekday at 1 p.m. Eastern Time throughout the month of October, the virtual version of the 21st Annual eTourism Summit is happening on your screen. *More later about the in-person Orlando event on Nov. 8-10*
Also…it’s last call. There’s less than one week left to submit your eTSY Award application before the deadline on Sept. 21, 2020 at midnight ET.
People & Jobs
Lt. Gov. Suzanne Crouch of Indiana announced the launch of an arts, cultural and Destination Marketing Organization grant totaling $10 million in financial assistance. The funding for this grant program comes from the CARES Act. In a partnership, Indiana Destination Development Corporation (IDDC) and Indiana Arts Commission (IAC) will provide economic support to local organizations whose normal operations have been disrupted due to COVID-19.
Dan Rowe, president and CEO of Visit Panama City Beach has been appointed as the 2020-2021 Chair of the Visit Florida Board.
Travis Napper, director of Arkansas Tourism, has been named to the board of directors for Travel South USA and will serve as the 2020-2021 chair of the Advertising Committee.
Randy Newcomb is the new executive director of the Galesburg Tourism and Visitors Bureau in Illinois, a relatively new operation spun off from the chamber of commerce. Newcomb was the longtime executive director of the Kentucky Lake CVB in Benton, KY. Galesburg was part of the 19th century Underground Railroad.
Virginia Beach Convention and Visitors Bureau has named Finn Partners as its PR agency of record, its first such appointment since 2018. Recently, Virginia Beach City Council provided funding to help the city’s tourism industry recover from COVID-19.
After more than four years at the helm of the Fremont Street Experience in Las Vegas, president and CEO Patrick Hughes is stepping down, effective Oct. 31. The six-block downtown entertainment district is known for its 1,500-foot-long Viva Vision canopy screen. The Fremont Street Experience and its board will conduct a search to find a new CEO over the next several months.
Detroit Metro Convention & Visitors Bureau has retained SearchWide Global to conduct an executive search to find their next President & CEO, to include responsibility for the Detroit Sports Commission. The ideal candidate will have a minimum of 10 years executive management experience in a supervisory capacity with hands on experience in budgeting, business planning and analysis, public speaking and strategic planning.
In British Columbia, Canada, Metro Vancouver seeks an Executive Director of Regional Economic Prosperity in the large and diverse Pacific Gateway. Refer to Destinations International job site.
Virginia Tourism Corporation has retained SearchWide Global to conduct a search to find their next Director of Research and Market Intelligence.
Reno Sparks Convention and Visitors Authority has retained SearchWide Global to conduct an executive search to find their next Chief Executive Officer. The ideal candidate for this position will have travel, tourism and hospitality experience with DMO experience preferred.
Naples, Marco Island, Everglades Convention & Visitors Bureau has retained SearchWide Global to conduct an executive search to find their next Deputy Director.
Park City Chamber of Commerce | Convention & Visitors Bureau has retained SearchWide Global to conduct an executive search to find their next President & CEO. The ideal candidate will have knowledge of Park City, Summit County and the State of Utah with a minimum of four years of progressive growth and experience in the tourism industry, including but not limited to convention sales, marketing, special events, public relations, and facility management.
In Maryland, Visit St. Mary seeks an Executive Director for the county economic development and tourism job with a minimum of two years’ DMO leadership experience.
In Colorado, the Greater Grand Junction Sports Commission seeks an Executive Director with a minimum of 5 years’ sports event and tourism industry experience. Applications are due by Aug. 30, 2020.
Alabama Gulf Coast Convention & Visitors Bureau (Gulf Shores & Orange Beach Tourism) is looking for a new CEO, a DMO professional with at least 10 years’ experience.
Visit Baltimore is seeking an in-house publicist reporting to the CMO, collaborating with the social media team. New listing. Apply via [email protected]
In Silicon Valley, California, SearchWide Global has been retained to conduct an executive search to find the next President & CEO for the newly formed Santa Clara DMO.
Explore Asheville Convention & Visitors Bureau has retained SearchWide Global to conduct an executive search to find their next President/CEO.
At the intersection of digital media and tourism promotion, the eTourism Summit mission is to “See Tomorrow” in an intimate interactive setting featuring highly relevant, dynamic content. This fall, #eTS2020 will showcase all-new “See Tomorrow” programming focused on digital marketing in the post-pandemic environment.
A hybrid event model offers innovative and flexible choices for marketers and suppliers.
For marketers, a virtual participation package is available via “21 Days of eTS.” This registration option includes curated hour-long sessions throughout the month of October as well as pre-selected private vendor appointments. Virtual registration may be extended individually or company-wide.
An exciting concept for virtual attendance is being newly introduced. Using a unique code, the “Community Pass” allows marketers to share unlimited attendance with their qualified members and partners in a destination.
Will Seccombe, president of Connect Travel: “The eTourism Summit has been the premier industry event for digital savvy tourism marketers for the past 21 years. It’s known for presenting ground-breaking thought leadership that keeps everyone one step ahead of the pace of change. Due to the sudden and rapidly evolving events of 2020, we’ve seen the critical role that technology plays. In the two decades since the founding of eTourism Summit, digital marketing and communications in tourism have gone from emerging to highly relevant to absolutely irreplaceable.”
“Connect Safe Space 2020,” provides leadership in post-Covid environments, ensuring design and implementation of best practices, cutting edge solutions and common sense protocols to enable in-person business events.
You gotta be in it to win it.* The 3rd Annual eTourism Summit Excellence Awards (the “eTSY” Awards) recognizes and celebrates the best of 2019-2020 campaigns and programs with awards in a dozen original categories. Will you help us recognize the best of digital tourism marketing by submitting your entry by Aug. 31, 2020?
*includes virtual attendance
- Best Website – small budget
- Best Website – large budget
- Best Content Marketing Program – small budget
- Best Content Marketing Program – large budget
- Best Influencer Marketing Campaign – small budget
- Best Influencer Marketing Campaign – large budget
- Best Use of Video (live, short-form, long-form) – small budget
- Best Use of Video (live, short-form, long-form) – large budget
- Best Campaign that Went Viral
- Best Email Marketing Campaign
- Best Use of Augmented, Mixed or Virtual Reality
- Innovation Award – best use of new ideas or technology
Small budget = annual marketing budget is under $5M
Large budget = annual marketing budget is $5M and over
See the preliminary agenda, speaker lineup, testimonials, and the WHY — Register for THRIVE.
Come to Las Vegas: Meet with a variety of domestic and international companies for pre-scheduled, one-on-one connections.
Network: Build key relationships between destinations, resorts, hotels, attractions, domestic and international tour operators and travel agents, sports rights holders, media, marketers and brands.
Learn from Experts: Enjoy in-depth sessions about relevant topics led by industry experts.
Unwind and Mingle: Build relationships while the networking continues at our entertaining and interactive receptions.