* Submission deadline extended through Friday, September 7 at midnight *
Recognizing that many of you are still working on your entries, we are extending the deadline. Hurray!
Don’t procrastinate any longer. Submit your innovative campaigns in order to be recognized as one of the best in tourism marketing and to be in the running to win an eTourism Summit Excellence (eTSY) Award.
With 13 unconventional awards, there is surely a category where you shine.
Winners will be recognized at the eTourism Summit in San Francisco on October 11.
Digital Content Awards
For more details, visit the eTSY Award application site.
- Do follow these tips for picking the right influencer…
- Do maximize the influencer’s impact…
- Don’t even think about running an influencer marketing campaign if…
And, do be certain to track and measure the results using these suggestions. Get the whole low down here.
The barrage of emails has completely changed the shape of the working day for those who must wade through the vetting process to eliminate the duds.
A NYC-based PR with a luxury hospitality portfolio says, “We receive 25 percent of our daily emails from these people, and I would say one percent of these enquiries are of value to my clients.” Some “influencers” even ask for cash on top of a free stay.
Are you inundated? Frustrated? Annoyed? Or just curious?
To read more about why sometimes it’s a win-win, to hear from a few genuine bloggers with their side of the story, and to learn about how to easily spot freeloaders, click to the article here.
In May, Facebook announced in a transparency report that it disabled 583 million fake accounts in just the first three months of 2018 and 1.3 billion over six months. Yet, testifying before Congress in April, CEO Mark Zuckerberg told legislators “you’re not allowed to have a fake account on Facebook.” Hello…
Remember Miquela Sousa, the non-human, computer-generated image with 1.1 million Instagram followers and high engagement? (“The New Social Media Influencer is Not Human,” The Travel Vertical, May 30, 2018)?
She’s got “friends” like Audrey Mitchell, a 23-year-old New Yorker from London, an aspiring model working at KFC with 921 friends. Fake. A BuzzFeed reporter bought Audrey’s profile from a Russian site for $13 in bitcoin.
Just tell us all about your greatest effort in 2017 or 2018.