|Seriously, what are you waiting for?
Only a few spots are left for eTourism Summit on October 10-11, 2018. Registration closes Friday, September 28 at midnight.
Four great Pre-Conference Day Workshops on October 9 are filling up too.
Facebook Guerrilla Marketing Workshop – only 3 spots are left
Nineteen years after its founding in 2000, eTourism Summit keeps a sharp eye on its original mission. And the 2018 agenda lives up to the promise. The workshop focuses on tactical manipulation of the platform to produce the best possible result for every single dollar invested. Thirty attendees are invited to come prepared with ammunition…a laptop. It’s a step-by-step, hands-on workshop. All the skills needed to ensure that micro-targeting is deadly accurate and that ROI will survive and thrive out there are adroitly presented by The BlitzMetrics Team.
Smartphone Video Storytelling Workshop – only five spots are left
The annual eTourism Summit is an important “See Tomorrow” moment in the fast-changing world of digital marketing. At the “Create” workshop, Instagram TV (IGTV), the new standalone vertical video application launched in June 2018, gets special attention in a hands-on workshop. Back by popular demand, the eTourism Summit smartphone video storytelling workshop makes an encore appearance with a sharp focus on IGTV. Teams of four are dropped off at iconic locations throughout San Francisco and return to edit raw footage for a video suited for IGTV. Industry leaders and professional editors lead the instruction and the editing modules. By the end of an action-packed day, a video is born.
Marketing Analytica Workshop – only seven spots are left
Geeks will love this new workshop when attendees take a day-long deep dive into data driven marketing. Sessions are jam-packed with insights and best practices for budgets of every size. Each presentation is facilitated by DMO thought leaders and marketing experts from across the U.S., unpacking and delving into real life examples. As a bonus, registered DMOs can mitigate risks associated with trying new strategies and campaigns by consulting with a curated roster of peers who share their own successes (and always some failures).
|Innovation Station is free to attend for all eTourism Summit registered attendees and non-attendees. See the agenda and sign up here.|
Drones create fun, sticky, sharable, and useful content. Unmanned aerial vehicles (UAVs) as flying cameras have so many indoor and outdoor applications for DMOs:
- Convention, facility, meeting space fly-through views
- General destination marketing and tourism promotion
- Website design
- Collaboration for UGC purposes
Everybody’s onboard with enabling visitors to enjoy previously unimaginable points of view from a bird’s eye position.
If you get requests from drone owners, have a drone, or want to buy one, be sure know the FAA rules and regulations, including prohibited spaces such as National Parks, airports, and stadiums.
P.S. And speaking of video, have you signed up for the October 9th workshop at eTourism Summit? The streets of San Francisco is your production set in a real-time, hands-on session led by experts. Click to find details and registration for: Create: Smartphone Video Storytelling for Instagram TV.
Jake Steinman, eTourism Summit founder, and Todd Skelton, Head of Destination Marketing, Western US & Canada, at TripAdvisor discuss the platform’s cool tool partnership coming to “Innovation Station” at eTourism Summit’s Pre-Conference Day.
“You can hold your agencies’ and permanent partners’ feet to the fire,” they suggest.
“Pathmatics is a technology where you’ll be able to pull back the veil on programmatic advertising and be able to see actually where your ads are running. With this technology, you’ll also be able to see screen shots in real time of your programmatic buys, what sites you’re working with direct, what sites you’re working with indirect,” says Skelton. “You’ll also be able to see the ad path, see what different vendors you’re working with. Are they buying that media efficiently? Then, make educated decisions on where you’re working, who you’re working with and how they’re buying that media,” he adds.
To see the video pinned to the top of the eTourism Summit Facebook page, click here.
The personalized session at “Innovation Station” is an unbeatable value…because the half-day workshop is free for everyone. Are you signed up yet? Register here.
Miles Partnership has announced its acquisition of Odyssey Storyworks. Ryan Thompson, founder and CEO of Odyssey, a Dallas-based digital storytelling and content marketing agency, joins leading tourism marketing consultancy Miles Partnership. As Senior Vice President, Thompson will provide expertise in strategy, brand management and oversight of a portfolio of accounts including the Odyssey business unit in Texas.
Related: Move Over UGC…UDC (User Directed Content) for Video is Edited in Real Time (The Travel Vertical, 7/31/2018)
For the second year, Ryan is leading an eTourism Summit Pre-Conference Day Workshop when 24 participants will get the benefit of his instruction, taking skills back home for zero budget video production. Register for the day long, hands-on session when the streets of San Francisco become your backdrop. “Create: Smartphone Video Storytelling for IGTV” on Oct. 9, 2018 is back at #eTS18 by popular demand.
Related: Love Haight: Hands-On Smartphone Video Workshop Returns to Haight-Ashbury (The Travel Vertical, 6/24/2018)
By popular request, a new data-focused pre-conference workshop at eTourism Summit 2018 is announced (one of four workshop options) taking place on Oct. 9, 2018 from 9 a.m. to 5 p.m. in San Francisco.
- Take a deep dive into data-driven marketing and analytics
- Explore Google Analytics, Facebook and Instagram Insights
- Maximize email data
- Understand the key attributes of popular general and travel-focused data vendors
- Find out what types of data are affordable, depending on the budget
- Understand how to prove incremental business resulting from digital marketing efforts
- And find out what can be done with data regarding decisions on:
- media buying
- budget allocations
- reporting to stakeholders
Be a digital DMO majordomo. Learn more about the Marketing Analytica workshop and register here.