Seriously, what are you waiting for?
Only a few spots are left for eTourism Summit on October 10-11, 2018. Registration closes Friday, September 28 at midnight. Four great Pre-Conference Day Workshops on October 9 are filling up too. Facebook Guerrilla Marketing Workshop – only 3 spots are left Nineteen years after its founding in 2000, eTourism Summit keeps a sharp eye on its original mission. And the 2018 agenda lives up to the promise. The workshop focuses on tactical manipulation of the platform to produce the best possible result for every single dollar invested. Thirty attendees are invited to come prepared with ammunition…a laptop. It’s a step-by-step, hands-on workshop. All the skills needed to ensure that micro-targeting is deadly accurate and that ROI will survive and thrive out there are adroitly presented by The BlitzMetrics Team. Smartphone Video Storytelling Workshop – only five spots are left The annual eTourism Summit is an important “See Tomorrow” moment in the fast-changing world of digital marketing. At the “Create” workshop, Instagram TV (IGTV), the new standalone vertical video application launched in June 2018, gets special attention in a hands-on workshop. Back by popular demand, the eTourism Summit smartphone video storytelling workshop makes an encore appearance with a sharp focus on IGTV. Teams of four are dropped off at iconic locations throughout San Francisco and return to edit raw footage for a video suited for IGTV. Industry leaders and professional editors lead the instruction and the editing modules. By the end of an action-packed day, a video is born. Marketing Analytica Workshop – only seven spots are left Geeks will love this new workshop when attendees take a day-long deep dive into data driven marketing. Sessions are jam-packed with insights and best practices for budgets of every size. Each presentation is facilitated by DMO thought leaders and marketing experts from across the U.S., unpacking and delving into real life examples. As a bonus, registered DMOs can mitigate risks associated with trying new strategies and campaigns by consulting with a curated roster of peers who share their own successes (and always some failures). |
Innovation Station is free to attend for all eTourism Summit registered attendees and non-attendees. See the agenda and sign up here. |
Update: Speaker Lineup and Attendees for #eTS18
It’s countdown to curtains up on the 19th Annual eTourism Summit on Oct. 10-11, 2018. Fifty-six confirmed speakers are in the lineup, from Adara to Visit Vacaville, presenting a firehose of information.
New sessions have been added. See the agenda here.
Registration will close on September 28 at midnight. Fewer than 20 full-conference places remain, so register before it’s too late.
We keep the conference small, so the networking opportunities are big. See the confirmed speaker lineup here and see who’s attending here.
If You Click, The Travel Vertical Will Hit 50K Views Today
Please excuse the blatant clickbait. It’s because we want to say “Thank you.”
We’re sharing our appreciation with the eTourism Community as The Travel Vertical reaches a milestone today at 50,000 views with this issue.
Born in mid-December 2015, the free weekly newsletter is designed to highlight items of interest to digital tourism marketers and their media partners. Or to put it another way, we read dozens of articles a week so you don’t have to.
We’ve reviewed the articles you read the most as well as the articles that didn’t get the love we expected and may deserve a second look. Here we go:
BLAST FROM THE PAST: 10 POPULAR TITLES
Influencers Are Earning How Much Per Post? $300K?
How Many States Has the Average American Visited?
DMO Case Study: Visit Seattle Breaks the Mold With Its Tourism Campaign
Is the Existing DMO Model Broken? A Conversation with Will Seccombe
The Social Media Universe in One Infographic: Introducing the Conversation Prism 5.0
Snapchat Strategy: Tennessee Totally Crushes It with ‘Snap Your Way In’ Free Garth Brooks Concert
Six Digital Marketing Trends That Will Die in 2018
OMGOC! Orange County DMOs Launch a Regional Partnership for a Digital Campaign
ICYMI: LIVE AND LEARN
Hiding in Plain Sight: Google’s Quality Raters Guidelines Contain Nuggets of SEO Insights
FTC Cracks Down on Social Media Influencers, Issues a Must-Read Guide
Free Tips for Becoming an Excellent iPhone Photographer
How Long Does it Take to Rank in Google?
Inside Social Media’s Back Market: ‘The Follower Factory’
Lower Haight: Ad Hoc Video Team Creates Something Outta Nothing
P.S. Subscribe…it’s free. And do send us your people news. Guest post submissions are welcome for consideration. THANK YOU.
Drone Regulations: What You Need to Know
Drones create fun, sticky, sharable, and useful content. Unmanned aerial vehicles (UAVs) as flying cameras have so many indoor and outdoor applications for DMOs:
- Convention, facility, meeting space fly-through views
- General destination marketing and tourism promotion
- Website design
- Collaboration for UGC purposes
Everybody’s onboard with enabling visitors to enjoy previously unimaginable points of view from a bird’s eye position.
If you get requests from drone owners, have a drone, or want to buy one, be sure know the FAA rules and regulations, including prohibited spaces such as National Parks, airports, and stadiums.
For FAA and state-by-state regulations, click here. For PC Magazine’s popular article covering the basics, click here.
P.S. And speaking of video, have you signed up for the October 9th workshop at eTourism Summit? The streets of San Francisco is your production set in a real-time, hands-on session led by experts. Click to find details and registration for: Create: Smartphone Video Storytelling for Instagram TV.
You’re Simply the Best: Last Call for eTSY Awards
* Submission deadline extended through Friday, September 7 at midnight * Recognizing that many of you are still working on your entries, we are extending the deadline. Hurray! Don’t procrastinate any longer. Submit your innovative campaigns in order to be recognized as one of the best in tourism marketing and to be in the running to win an eTourism Summit Excellence (eTSY) Award. With 13 unconventional awards, there is surely a category where you shine. Winners will be recognized at the eTourism Summit in San Francisco on October 11. |
Award Categories:Video Awards
Digital Content Awards
For more details, visit the eTSY Award application site.
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