Destination Madison announced that Ellie Westman Chin has been selected as the organization’s new president & CEO following a national search. Westman Chin currently serves as president & CEO for Visit Franklin, Tennessee. In 2018, she was … [Continue reading]
‘See Tomorrow’ — Building eTourism Community One Conversation at a Time
eTourism Summit is kicking off the new year with an online conversation series: See Tomorrow. This is a free bi-monthly series of 60-minute online conversations with eTourism Community friends and colleagues sharing insights into the current … [Continue reading]
Three Clever Campaigns: Coquí Frogs, Pirates of the High Seas and Avalanche Education
Have you explored Puerto Rico's El Yunque National Rainforest? If so, you've likely heard the call of the coqui, a petite tree frog that is the island's unofficial mascot. Listen >> Discover Puerto Rico, in partnership with a local … [Continue reading]
‘Steakholders,’ Steal This Idea? Restaurants & Hotels Team Up On ‘Steakcations’
"More than 110,000 U.S. restaurants have permanently closed since March. Many were cherished neighborhood landmarks, valued employers and were a boon to other local businesses since they drew diners from near and far. And sadly, more … [Continue reading]
Pure Michigan Funding Returns and Why ‘I Believe in Nashville’ Rings True
Pure Michigan is back with a $15 million budget for fiscal 2021-22 after a hiatus due to budget cuts in fall 2019. This year’s winter advertising budget is nearly $1.2 million—the first campaign since partial funding for Pure Michigan was restored as … [Continue reading]