* Submission deadline extended through Friday, September 7 at midnight *
Recognizing that many of you are still working on your entries, we are extending the deadline. Hurray!
Don’t procrastinate any longer. Submit your innovative campaigns in order to be recognized as one of the best in tourism marketing and to be in the running to win an eTourism Summit Excellence (eTSY) Award.
With 13 unconventional awards, there is surely a category where you shine.
Winners will be recognized at the eTourism Summit in San Francisco on October 11.
Digital Content Awards
For more details, visit the eTSY Award application site.
Be enthralled by dramatic discoveries rolled out across 241 e-pages of gripping reveals such as, “18 state DMOs were running zero Facebook ads at the time of our study.” (Really?) And, “No state DMOs were serving ads that mentioned a deal or offer.” (Hmm.)
Steal ideas, find out-of-the-box-thinking, see trends, get answers to the kind of burning questions that keep you awake at night:
- How many states are using Carousel? Canvas? Video? Single Image?
- What type visual theme images are most used? Landscapes? People? Food and Drink?
- How many countries are being targeted?
- How widespread is the use of UGC?
- What are the most common CTAs?
Check out five noteworthy Facebook ad campaigns from Tennessee, Pennsylvania, North Dakota, Texas, and South Carolina. See what the other 27 states were up to as of the first week of July 2018 when this snapshot look book was compiled. Those states running simultaneous Instagram Stories campaigns are included, too…a bonus.
And there’s more. Download the e-book today and head for a hammock in the shade.
Food tourism is “one of the most dynamic segments within the tourism market,” reports the UN World Tourism Organization.
“However, you must have a strategy for your overall marketing, and if you include culinary tourism in your marketing mix, it is imperative that you don’t do this willy-nilly,” reports Tourism Currents.
Tourism Currents found that their own blog post highlighting DMO culinary tourism examples from around the world was one of their Greatest Hits, so we re-post it here. To read “Culinary Tourism is Boiling Hot,” click here.
- Do follow these tips for picking the right influencer…
- Do maximize the influencer’s impact…
- Don’t even think about running an influencer marketing campaign if…
And, do be certain to track and measure the results using these suggestions. Get the whole low down here.
World Emoji Day has come and gone (Tuesday, July 17), but did it make you wonder: what is best practice for the use of emojis your social media posts? Plus characters and hashtags, too?
Hint: sometimes the answer is none.
Easy to reference infographics from Social Media Today following a study by CoSchedule can support the role of a social media manager with visuals such as this one for Instagram.
To optimize your work, check out this article:
- Google Plus