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Save the Date to Participate: MMGY Survey is Interactive

April 13, 2021 by Laurie Jo Miller Farr Leave a Comment

Be Nimble. Be Quick.

Just like Jack jumping over that candlestick, we’ve all focused on being flexible without getting burned, finding technology-supported solutions that go well beyond Mother Goose’s wildest imagination.

MMGY Global says, “We’re committed to serving the rapidly changing needs of destination marketers worldwide. In partnership with Simpleview and Connect Travel, we’re launching a free, interactive research event to deliver our 2021 Destination Marketing Technology Survey.”

Calling all DMOs to share your opinions. Join Robert Patterson, SVP of Marketing Technology at MMGY, Jason Swick, VP of Strategy and Insights at Simpleview, and Will Seccombe, President and Managing Director of Connect Travel on Wednesday, April 21 at 1 p.m. CST as they conduct the survey in real time and provide all participants with immediate industry insights.

Register Now: https://bit.ly/2RhCsuU

Background

The COVID-19 crisis has accelerated change across every touchpoint in the traveler’s journey. Marketing technology solutions and digital products appeared nearly overnight to respond to the rapidly changing needs of travelers, destination organizations and the communities we all serve. What seemed like temporary fixes have evolved into long-standing solutions that will be with us for years to come.

Because we recognize the need to get data and insights into our partners’ hands as quickly as possible, we are evolving our approach for 2021. This year we will be launching a free and interactive research event in partnership with the Connect Travel team. The first event will take place in April, with an identical follow-up event in August. Survey results will be captured and distributed in real-time to all participants.

What’s Next?

After the first event in April, there will be an identical follow-up event in August with results captured and distributed in real-time to all participants. The entire survey culminates at the eTourism Summit in Las Vegas in September, where we will present all findings and hold an in-depth panel discussion around the significant shifts and trends in the space.

People & Jobs: Who’s On the Move, Who’s Hiring & a New Podcast

April 6, 2021 by Laurie Jo Miller Farr Leave a Comment

Listen to a trailer and subscribe here

PEOPLE

William “Bill” D. Talbert III, CEO of the Greater Miami Convention & Visitors Bureau for more than three decades, indicates a plan to retire. Talbert will serve as a consultant to the bureau after a new leader is hired and before his contract expires in October 2022. He plans to “reboot” and start a branding company.

Bermuda Tourism Authority has announced the appointment of Charles H. Jeffers II, CDME as Chief Executive Officer. Jeffers, a Bermudian, joins from Visit Baltimore where he has been serving as COO since 2017. He has also served for 20-plus years in executive roles with Destinations International and Atlanta Convention & Visitors Bureau.

Ingrid Reisman has been named Vice President of Marketing for the Las Vegas Convention and Visitors Authority. She comes to the post from the Las Vegas Monorail Company, where she was senior vice president-chief marketing officer for more than 15 years.

Kara Franker, senior vice president of marketing and communication for Visit Lauderdale, has been named as the next CEO of Visit Estes Park in Colorado. She starts in the position in early May.

West Virginia Tourism Commissioner Chelsea Ruby is set to become one of the state’s two new Cabinet-level secretaries. Gov. Jim Justice signed into law House Bill 2019, which elevates the West Virginia Office of Tourism and the West Virginia Development Office from agencies within the West Virginia Department of Commerce to distinct entities within the executive branch of state government to reflect the importance of economic development and of tourism programs and initiatives.

Downtown Memphis Commission has named Paul Young as president & CEO of the organization. Most recently, Young served as division director for the City of Memphis Division of Housing and Community Development, where he was responsible for guiding community and economic development projects and initiatives.

Dana Lancellotti has been named as the new president & CEO of New Jersey Restaurant & Hospitality Association (NJRHA). She comes to the post from her post as director of business development and tourism in Ocean County, New Jersey.

She replaces Marilou Halvorsen, who becomes the new vice president of state relations and government affairs at the American Hotel & Lodging Association.

Congrats to Robert Patterson on his promotion to Senior Vice President Marketing Technology at MMGY Global.

Starr Butler has been named in the new position of VP-Booking and Events at Fiserv Forum, home of the Milwaukee Bucks, where a new sales team will be driving premier programming to the arena in Downtown Milwaukee.

Kristina Heney, EVP / CMO Hornblower Group announced that the company has rebranded its portfolio of water- and land-based activities under the name City Experiences. This brings 25 tours under a single umbrella brand, including overnight voyages on American Queen Steamboat Co., Victory Cruise Lines and Shore Excursions of America.

Douglas Ralston, president & CEO at TrueOmni, has announced a brand name change. Previously known as OmniExperience, the Scottsdale-based platform is a cloud-based eco-system with product is purpose-built products for sectors, including travel and hospitality.

Laurie Armstrong Gossy, longtime Senior Director of PR at San Francisco Travel Association has opened her own consultancy and will be representing Lake Tahoe Visitors Authority in partnership with Weidinger Public Relations.

Nik Dehejia has been named President & CEO of the Conservation Society of California – Oakland Zoo where he has served in executive roles for 14 years.

Seth Swan, formerly head of marketing (US West) at Big Bus Tours, joins Get Your Guide as Senior Destination Manager.

Kenneth Guerriero joins Summit One Vanderbilt as Director of Digital Marketing after honing his skills in fashion and retail with brands Victoria’s Secret, Bloomingdale’s, Aeropostale, as well as startup, ROOM.

Why is this guy smiling? Well, it was 72º and sunny in March. And Indianapolis posted the nation’s highest downtown hotel occupancy for two weekends in a row (87% and 96%), beating downtown Miami and Tampa numbers during spring break. Plus, he says, “Every Hoosier ages 16 and over (including my boy Cannon Hoops, who will get his this week) is now eligible to be vaccinated. So all of the above.” — Leonard Hoops, president & CEO, Visit Indy

Metrics Don’t Equal Strategy: The Rise of Destination Intelligence
April 14, 2021 | 1 pm ET

Moderator: Matt Clement, Managing Partner, Madden Media
Panelists: Matt Borud, Marketing & Innovation Administrator, Idaho Department of Commerce; Kalene Griffith, President/CEO, Visit Bentonville; Brett Stawar, President & CEO, Visit Port Aransas

REGISTER

C.A. Clark, VP Technology, Miles Partnership; Kim Palmer, Destination Optimization Program Director, Miles Partnership, Nerissa Okiye, Tourism Director, Martin County Florida Office of Tourism & Marketing

REGISTER

JOBS

President & CEO — Greater Miami Convention & Visitors Bureau

VP-Information Technology — Las Vegas Convention & Visitors Authority

VP-Marketing — Reno-Sparks Convention and Visitors Authority

VP-Marketing AND VP-Sales — Visit Wichita

VP-Marketing — Visit Florida

President & CEO — Visit Franklin, TN

President & CEO — Visit San Antonio

President & CEO — Visit Greenville, SC

Executive Director — Explore Utah Valley, Provo

Executive Director — Central Wisconsin Convention & Visitors Bureau, Wausau

Executive Director — eXplore Lawrence, KS

Executive Director — Douglas County Travel and Tourism, GA

President & CEO — Tucson Hispanic Chamber of Commerce

President & CEO — Greater Brighton Chamber of Commerce & Tourism Bureau, CO

President & CEO — Sumter County Chamber of Commerce, Americus, GA

Executive Director — Colorado Governor’s Office of Economic Development and International Trade

Director — Kansas Department of Wildlife, Parks and Tourism

Executive Director — Southwest Virginia Cultural Heritage Foundation, Washington, VA

Executive Director — Willamette Falls and Landings Heritage Area Coalition, Marylhurst, OR

Executive Director — Tulsa Community Foundation

Executive Director-Downtown Odessa, Inc. — City of Odessa, TX

Executive Director — Madison Chamber of Commerce, CT

Executive Director — Sabine Parish Tourist Commission, LA

Director of Finance & Administration — Visit Annapolis & Anne Arundel County, MD

Director of Communications — Santa Monica Travel & Tourism

Director of Brand Marketing — Sonoma County Tourism, CA

Senior Director — Membership Engagement — Destinations International

Management and Program Analyst — U.S. Department of the Interior, Wash., D.C. (or remote)

Director of Marketing & Communications — North Louisiana Economic Partnership, Shreveport, LA

Director of Marketing & PR — Visit Beloit, WI

Marketing Project Manager — Travel Portland, OR

Deputy Director of Marketing — Destin-Fort Walton Beach, FL

Advertising Sales & Membership Development Manager — Greater Boston Convention and Visitors Bureau

Strategic Communications Writer — Dept. of Transportation | State of Georgia

Communications Manager — Downtown Long Beach Alliance, CA

Content Marketing Writer AND Creative Producer AND Multimedia Designer — Wisconsin Department of Tourism

Marketing/Sales Manger — Wisconsin Rapids Area Convention & Visitors Bureau

Social Media & Content Associate AND Digital & Creative Associate AND Partner Relations Manager — Visit Pensacola

Business Analyst — Visit Grand Junction, CO

Cultural Heritage and Tourism Manager — Visit Natchez, MS

Communications Coordinator — Downtown Raleigh Alliance, NC

Digital Content Marketing Coordinator — Wild Horse Pass Development Authority, Chandler, AZ

Economic Development Tourism Manager — City of Danville, VA

Sales Manager-SMERF — City of McKinney, TX

Historic Preservation Coordinator — Commonwealth of Kentucky

Business Development Director — Expedia Group, Chicago

Account Supervisor — MMGY Global, LA

Account Director — Miles Partnership, Denver (Remote)

Social Media & Digital Content Manager — Miles Partnership, Pine Bluff, AR

Chief Sales Officer — Arrivalist, NYC or Naples, FL

Product Marketing Manager — CrowdRiff, Toronto

Business Development Executive — Simpleview (select remote states)

Client Success Manager — Bandwango, (remote)

Creative Director — Digital Edge, Jacksonville, FL

Executive Director — Milwaukee Zoo

Content Distribution Strategist — National Basketball Association, NYC

Creative Director — Obama Foundation, Chicago

Director-Marketing & Communications — Ad Council, remote

Director-Brand Marketing‚ The Walt Disney Company, NYC

Director-Global Brand Marketing & Activation — The Nature Conservancy, Arlington, VA

Director of Digital Innovation — The Public Interest Network, Denver

Digital Director — Art Basel, NYC

VP-Sales & Marketing — Putnam Museum & Science Center, Davenport, IA

Director of Marketing Strategy & Business Development — Lindblad Expeditions, NYC

Multiplatform Editor-Newsletters — Los Angeles Times, El Segundo, CA

Director of Media Campaigns — Offbeat Media Group, Atlanta Metro

Principal Content Strategist — SurveyMonkey, Portland, OR

Associate VP-Digital Strategy — Do Big Things, Remote

Senior Account Manager-Brand Partnerships — Leaf Group, Santa Monica, CA

Account Supervisor-Travel & Lifestyle — Evins PR, NYC

Social Media Intern AND Freelance Graphic Designer — The Von Mack Agency, New Orleans

Director, Customer Success Enablement and Scale — TripActions, San Francisco

Director of Guest Experience — Aquarium of Niagara, Buffalo-Niagara, NY

Editor — SB Magazine, Shreveport-Bossier, LA

Event & Venue Coordinator — Genesee Country Village & Museum, Mumford, NY

Manager, Partner Strategy & Ops (San Francisco) AND Associate Writer — Snap, Inc. (Washington, DC)

Growth Strategy Lead-News — TikTok, Los Angeles

Newly Published ‘Destination Marketing Technology Report’ from MMGY Global

February 17, 2020 by Laurie Jo Miller Farr Leave a Comment

For the second consecutive year, MMGY Global has prepared the “Destination Marketing Technology Report.”

Robert Patterson, Vice President of Marketing Technology indicates that over 100 destination marketers participated in the survey. This report compiles those insights on the current status of marketing technology in the destination tourism industry.

Among its highlights, the report covers key topics:

Websites — user experience, personalization, monetization
Email marketing & automation — use of software, satisfaction with software, future plans
Emerging technology — AR & VR, chatbots, voice search, smart speakers

To find out what direction we’re headed, download the entire report free of charge, courtesy of MMGY Global, by clicking here.

–>> Hooked on information? Get more MMGY Industry Insights here.

MMGY Would Love Your Opinion in a Quick Survey

December 17, 2019 by Laurie Jo Miller Farr Leave a Comment

The Travel Vertical publishes all the juicy tourism-related survey results we come across. Here’s an opportunity for DMOs to take part in a highly relevant one that’s in-market right now.

Developed by MMGY Global, it’s the “2019 Destination Marketing Technology Survey Website Insights” and opinions are being sought right now from the eTourism Community. Interested DMOs of any size budget are invited to share their opinions.

After all, a survey is only as good as its participants. Multiple choice questions will take less than five minutes. Click here to take the survey.

The survey is designed to learn from tourism marketing leaders about their use and perception of marketing technologies such as websites, email marketing and emerging technologies.

Robert Patterson, V.P., Marketing Technology at MMGY, talked to The Travel Vertical about key findings gained via the first survey in 2018 and expectations for 2019.

“We’re really excited about the areas of opportunity around 5G. Mobile is so dominant and we’re on the verge of deeper mobile experiences. We know that DMOs feel there’s room for improvement on websites—last year’s survey indicated that 64% are not very happy with the user experience.”

See two of the results about websites (below) from last year’s survey. Get the full 2018 insights here.

Highlights of the results will be presented at CES in Las Vegas on Jan. 6, 2020 when Robert Patterson moderates an expert panel. All survey participants will receive the full report early in the new year.

Who’s On the Move and Making Waves

September 5, 2016 by Laurie Jo Miller Farr Leave a Comment

Craig Ray took over as Visit Mississippi travel director in mid-July. The state is focused on its upcoming bicentennial with the use of additional funds coming in part from the first installment of money from the BP Oil Spill settlement. A veteran travel pro, Craig resumes the post he held in 2004-09. He has sat on boards for U.S. Travel, Travel South, and the Southeast Tourism Society.

Vicki Varela of the Utah Office of Tourism, Film and Global Branding was named national State Tourism Director of the Year for 2016 during the ESTO conference in Boca Raton last month. Since assuming her role in 2013, Vicki and the team have led a major expansion of Utah’s international and digital marketing strategies, developed new analytics and research practices, and successfully increased the state’s marketing budget from $9 million to $21 million.

Caroline Beteta, President and CEO of Visit California and Chris Nassetta, President and CEO of Hilton Worldwide, have been named to the U.S. Travel Hall of Leaders, the highest honor from U.S. Travel Association. Both Caroline and Chris lead organizations that are Founding and Diamond Partners with Brand USA. The induction takes place on Nov. 16, during an event in Washington D.C. marking the 75th anniversary of U.S. Travel Association.

Looking for Robert Patterson? Find him once again at MMGY Global, says the TwitterSphere and LinkedInLand. In Kansas City, Robert reports:

Jamie Claudio has been named to a new position as director of brand development for New York’s Long Island Convention & Visitors Bureau and Sports Commission. Claudio brings a specialty in broadcast and digital communications and has experience overseeing both leisure and business initiatives on behalf of destination organizations including Tourism Toronto, Visit North Carolina, Discover Los Angeles, The Greater Louisville CVB, Visit Scotland.

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