Twenty questions just for fun. It’s the 2018 SEO Quiz from Go Fish Digital. Good luck and no cheating. Just click here.
Sometimes you just can’t do anything right. “Once trust is gone, it’s incredibly hard to win back and every misstep is magnified,” says Bloomberg Opinion.
No surprise, they’re referring to Facebook, which last week logged 90 million people off their compromised accounts as a safety measure, including CEO Mark Zuckerberg and COO Sheryl Sandberg.
“Facebook” and “compromised data” keep appearing in the same sentence and it’s bad news for everybody. “Reality bites,” says Bloomberg. This is a true hack, a very large scale breach in which the attackers got access to everything in a user’s private profile, log in to their Facebook-linked accounts, and have the ability to post on a user’s behalf.
Who did it and why? How do you feel about Facebook gaining back people’s trust anytime soon? Watch the Bloomberg video discussion here.
Market research firm comScore indicates that half of all searches will be done by voice; research and advisory firm Gartner says 30 percent of all searches will be screen-less by 2020.
Experts point out differences between the way we write and speak, with voice search framed in a more natural question format. Instead of typing “flights to JFK International Airport,” we’re more likely to ask, “What’s the cheapest flight to New York City on Tuesday?”
We’re advised to think about voice search in terms of keyword phrases rather than key words. “Long-tail key words are how you generate organic search traffic to your website,” says digital marketing expert Neil Patel. “They’re the holy grail of SEO.”
Need inspiration for long-tail keywords? Follow this suggestion from Google. Go to your AdWords account in the free-to-use Google AdWord Keyword Planner and type in a single search word. Then scroll down and click “Get ideas.”
For more tips on voice search, click here.
Did that title catch your attention? If so, it’s one of the:
According to Larry Kim, founder of WordStream and mega-SEO star, you should rewrite titles on your existing content. If your organic CTR is too low, write more enticing headlines to get people to click like mad. That’s one of the six proven ideas for improved discoverability and engagement in this content marketing article.
It will take nine minutes to read Larry’s column…and it will take much longer to implement…but it’s a great resource for cherry picking ideas from a hall-of-fame SEO strategist. (Remember, Larry sold his company for $130 million cash in May, so this is valuable advice!)
Take key words, for example.
- 2001 – Key word stuffing
- 2008 – Key words in important places (title, meta description, URL, H1, content, etc.)
- 2018 – Solving the searcher’s query matters most
To check the three must-haves for SEO today as well as the three nice-to-haves, click here.
Related: The Periodic Table of SEO Success Factors (The Travel Vertical, 12/13/2017)