Read more about the 2017 version of the table and how it works from Search Engine Land here.
Things move F-A-S-T in the world of social media. At MMGY Global, eTourism Summit 2016 presenter Shea Carter, VP – Social & Experiential Marketing at NJF, is sharing their most recent roundup on what’s new and newsworthy.
> Among the updates, you’ll notice a couple of Snapchat-related items that painted a less-than-rosy picture for the platform, namely these two articles:
> All that changed a couple days ago, when surprise headlines appeared:
> Quick! To read more updates from the world of social media before things change again, go to MMGY’s post, found here.
HubSpot has published their latest length and character count for just about everything social on the internet. Get the popular, handy reference guide for Facebook, YouTube, LinkedIn, Instagram, Snapchat, Twitter, and blog posts here.
In 2016, an analysis of 1 million URLs ranking on page one of Google determined the factors that contribute to higher rankings in the search engines.
In a popular article shared more than 2.3k times since December, the author breaks the findings down into eight key pointers with supporting charts and details. Read more here.
Visit Philadelphia, our host city for this week’s eTourism LABS, has an excellent example of a best practice suggestion that was delivered in one of the Digital Boot Camp presentations.
In the session Track 3: Seeding Press Releases with Keywords that Will Result in SEO, it was pointed out that a robust online newsroom provides additional opportunity for creating SEO from a press release. Among the items that belong in a pressroom are executive bios and staff updates.
See this slide outlining the ideal contents of an online newsroom from co-presenter Korena Keys, CEO of KeyMedia Solutions, and a recent example of an expanded press release outlining three V.P. staff changes at Visit Philadelphia. We love it.
To enter the Visit Philadelphia Pressroom, click here.