Weekly stories curated exclusively for digital tourism marketers
Anyone who has been a Disney cast member knows about the foundational Four Keys to guide customer service and care — Safety, Courtesy, Show, Efficiency. A fifth key has been added: Inclusion. In addition to the widely publicized updates for more … [Continue reading]
PEOPLE Cleo Battle, currently chief operating officer for Louisville Tourism, is about to take on the role of president and CEO as of July 1 (The Travel Vertical, 2/21/2021). “It’s a long time coming,” Battle said with a smile. “I’ve … [Continue reading]
Spell it aloud. The Golden State just did. Visit California has a new content-themed ad campaign that asks: WHAT IF...? What if...money was no object? What if...you could eat anything you wanted?What if...you could travel back in time?What … [Continue reading]
Be Nimble. Be Quick. Just like Jack jumping over that candlestick, we've all focused on being flexible without getting burned, finding technology-supported solutions that go well beyond Mother Goose's wildest imagination. MMGY Global says, … [Continue reading]
California is planning to fully reopen on June 15, and that's big news for the entire nation. With a GDP of $3.2 trillion in 2020, California represents 14.6% of the total U.S. economy. In fact, California's economy is so big that it … [Continue reading]
