Anyone who has been a Disney cast member knows about the foundational Four Keys to guide customer service and care — Safety, Courtesy, Show, Efficiency. A fifth key has been added: Inclusion.
In addition to the widely publicized updates for more diverse and sensitive storytelling at Disney experiences, rides, and attractions, inclusion has worked its way into new, relaxed, gender-inclusive dress code rules. In advance of Disneyland’s reopening in Anaheim, Calif. on April 30, some big changes were announced in a Disney Blog post, “A Place Where Everyone is Welcome,” by Josh D’Amaro, Chairman, Disney Parks, Experiences and Products.
Previously, the Disney Look guidelines had specific rules on the length of men’s hair and sideburns. Men could not wear nail polish; Disney famously did not allow mustaches and beards on men—a policy that has changed. Hair color must be of a naturally occurring hue, so you won’t be seeing any bright pink, green, and blue hair. Nail polish is OK, but must be of one solid color with no charms or adornments. Cast members can now have visible tattoos provided they have no offensive language, symbols, or nudity. Tattoos are not permitted on the face, head or neck and they can’t be larger than a cast member’s hand. (Orange County Register)
“To all who come to this happy place: Welcome.” — Walt Disney, Disneyland opening on July 17, 1955
“The world is changing, and we will change with it…” — Josh D’Amaro, April 13, 2021