Imagery! Mobile! Social Media! Young travelers are motivated by special events.”It’s all about experiences,” said Derek Price, Director – North America, Expedia Group Media Solutions.
Price was referencing some of the Gen Z findings during a presentation on “Travel and Tourism Trends” at last week’s Connect Marketing Leadership Summit in Kissimmee, Florida.
This study, commissioned by Expedia Group Media Solutions
It takes a closer look at the unique habits and behavioral trends of travelers from four generations — Baby Boomers, Gen X, Millennials, and Gen Z — in each country.
Know your audience: Dive into a region with the appropriate messaging and connect with generational travelers. Find out:
- Who is motivated most by deals?
- Which international traveler wants informative ads?
- Which group takes the most trips?
- Who is most likely to take
- And lots more…