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Weekly stories curated exclusively for digital tourism marketers
#TorontoStopover, an Expedia Group Media Solutions campaign with Tourism Toronto is focused on “Canada’s Downtown.” Its phase two is being rolled out in two major markets through year end in cooperation with Air Canada to encourage destination exploration and drive stopover demand for Toronto.
The messaging is designed to inspire visitors in the UK and US to plan their next holiday with a stopover in Toronto at no additional flight costs on Air Canada. The booking page features content on what to see and do with 48 hours in Toronto.
#TorontoStopover is a refresh to a 2017 program, which leverages Expedia Group’s proprietary, first party data, global reach and creative capabilities. Read more here.
SAN FRANCISCO—With its steady stream of dozens of speakers sharing insights, the fire hose of information that is the hallmark of eTourism Summit 2018 got underway with Tuesday’s Pre-Conference Day Workshops.
For those who could not join us in person, we emphasize that eTourism Summit is both an event and a community. We are thankful for that community and to our valued sponsors who allow us to keep eTourism Summit small enough for top quality networking.
And to those who are attending, a warm welcome to San Francisco! We invite everyone to stay in touch via The Travel Vertical…it’s free.
And this year, the winners in the first-time eTSY AWARDS for excellence, presented by Expedia Group Media Solutions and Simpleview, will be announced on Wednesday, October 11.
Every October (the month when this city enjoys the best weather of the year) an intimate, two/three-day conference in San Francisco is the epicenter of digital destination marketing.
Why? Because peer-to-peer sharing is integral to the aims, benefits, and actionable takeaways for those who attend eTourism Summit.
The bonus? DMOs can mitigate risks associated with trying new campaigns and digital platform uses by hearing from dozens of executives who bring their DMO experiences to life by sharing recent case studies.