We have launched a new platform – eTS 365 – to help everyone in the eTourism Community (if you’re reading this, that’s you!) consume relevant content and keep in touch. Take advantage of eTS 365 now to access all three days of live event #eTS21 content on-demand. You can also look forward to new “See Tomorrow” webinar conversation series, monthly meetups, and lots of fun, interactive components during the months between summits.

Login here or download the free eTourism Summit 365 app from the App Store or Google Play on your phone. Use your email address as your username and your eTourism Summit registration ID as your password. Can’t remember your password or never set it? Just click “forgot password” to reset.

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Save the Dates — eTourism Summit 2022

eTourism Summit is co-locating with IPW again next year at the Orange County Convention Center in Orlando, FL.

For 22 years, the feedback from thousands of attendees has been crystal clear: eTourism Summit connects the ecosystem of destination marketing pros exchanging ideas in an intimate setting like no other conference.

We want to continue building the community that is the eTourism Summit, and are offering both in-person and virtual registration options. As always, our focus of eTourism Summit is “See Tomorrow” — and there’s never been a more important time to put our heads together and re-imagine the future of tourism.

Mark your calendars for June 6-8, 2022 in Orlando, FL. We are already working on securing some fantastic speakers and entertainment. If you are interested in speaking, presenting, or sponsoring at eTourism Summit next year, contact Becca Smith. 

If you are a destination or attraction who that attended this year, we are offering you a discount code valid through Halloween. Register now for the in-person event and use code Boo!300 to save $300.   

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Save the Date

The latest DestinationNext Futures Study identifies values based marketing as a key transformational area for destination organizations. Building destination brands that reflect the values of the communities they represent is the new competitive advantage. Whether they do it consciously or not, travelers align themselves with destinations that reflect their own values.

In a recent Accenture study, 63% of consumers say they prefer to purchase products and services from companies that stand for a purpose that reflects their own values and beliefs. But what does this really mean in practice?

In this conversation we’ll discuss the data science behind how values drive decision making. And we’ll hear from destination leaders about how their values based marketing strategies are making an impact on tourists, residents and community leaders.

Our goal is to provide attendees with a clear understanding of what values based marketing means and how to apply it within their own organizations.