The first research is in since Omicron surfaced. This survey was conducted December 3–5, 2021, by MMGY Travel Intelligence, MMGY Global’s research and insights division. For more traveler research related to COVID-19, visit mmgyintel.com.
Survey of U.S. Adults Shows Omicron Variant Is More Likely to Affect Travel Decisions of the Vaccinated Than the Unvaccinated
Americans are largely in favor of vaccination mandates from airlines and testing requirements for travelers entering the country
KANSAS CITY, MO (December 7, 2021) – MMGY Global’s latest survey of U.S. adults revealed that 45% of respondents who are familiar with the Omicron variant are less likely to travel in the next three months because of related concerns. Interestingly, unvaccinated travelers’ intentions appear to be far less impacted than those of the vaccinated. The survey found 39% of vaccinated adults familiar with Omicron say news of the variant has no impact on their likelihood to travel in the next three months, while the majority (71%) of those who are unvaccinated say this news does not impact their likelihood to travel.
As scientists learn more about how Omicron behaves, the next couple of weeks will be very important in determining how much of an impact this new variant is likely to have on travel plans. A significant percentage of Americans say it would have an effect on their likelihood to travel.
- Forty-three percent say they would be significantly less likely to travel if scientists determine Omicron is more likely to result in hospitalizations.
- Thirty-four percent say they would be significantly less likely to travel if scientists determine Omicron is more resistant to current vaccines.
- Thirty-two percent say they would be significantly less likely to travel if scientists determine Omicron is more easily transmitted.
Clayton Reid, CEO of MMGY Global, shared his perspective on how to interpret the data. “As we have seen with the Delta variant, traveler mentality can be affected by a perpetuated media and social narrative, but that effect can be fleeting and somewhat unreliable. While we see an expected apprehension among travelers as they first learn of Omicron, we also expect this to be replaced quickly with a bullish sentiment toward 2022 travel.”
The national survey, which was conducted among nearly 900 U.S. adults, also examined consumer sentiment related to health and safety measures that could prevent the spread of Omicron cases, and coronavirus in general, throughout the United States.
- Sixty-seven percent of Americans support President Biden’s decision to increase testing requirements for inbound international travelers to the United States.
- Sixty-four percent of Americans believe airlines should require all passengers to be fully vaccinated in order to fly domestically, and 67% believe this requirement should be in place for international travelers.
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About MMGY Travel Intelligence
MMGY Travel Intelligence is MMGY Global’s industry research and insights division, offering proprietary data and research including MMGY Global’s Portrait of American Travelers® as well as DK Shifflet’s TRAVEL PERFORMANCE/MonitorSM, which is comprised of the largest continuous consumer travel database in the industry. The organization’s services are designed to power travel industry decision-makers through consumer insights, travel performance data, and audience modeling and segmentation. To learn more about the extensive collection of research, analytics and strategy services, visit mmgyintel.com or email us at [email protected].
About MMGY Global
MMGY Global is the world’s leading integrated global marketing firm specializing in the travel, hospitality and entertainment industries. With eight operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. As a company dedicated to the travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit www.mmgyglobal.com.