HubSpot has published their latest length and character count for just about everything social on the internet. Get the popular, handy reference guide for Facebook, YouTube, LinkedIn, Instagram, Snapchat, Twitter, and blog posts here.
Now, Google Maps will automatically translate. “The best part is that you don’t have to do a thing,” Google says in a blog post. “Just open Google Maps or Search, search for what you’re interested in and the reviews are automatically translated.”
No need to copy and paste reviews from Google Maps into a translation app like Google Translate where 103 languages reside. Read more here.
We’re at the mercy of the almighty algorithms. So, how can you replace website traffic lost to Google and Facebook algorithm changes?
EAT = Expertise, Authoritativeness, Trustworthiness
MC = Quality Main Content
ORM = Online Reputation Management
Laszlo Horvath, founder and president of website experts, ActiveMedia, has some insights on gaining and delivering EAT, MC, and ORM and a few additional tips to share from his eTourism LABS presentation, seen here.
Hootsuite’s principal findings of “Digital in 2017 Global Overview” include:
- Internet penetration increased by 10% in the last 12 months to hit 3.773 billion, or 50% of the world’s population.
- Global social media use has increased by 21% in the last 12 months, reaching 2.8 billion users globally.
- Mobile social media use has increased by 30% year-over-year to surpass 2.5 billion users globally, with 91% of social media users accessing social from mobile.
Get the Slideshare report and key learnings for travel brands here.
As a guest of Visit California, Forbes contributor Andrew Levine recently attended “Innovation & Inspiration” at Google HQ and wrote up five takeaways for DMOs based on the event and a follow up call with Jenny Thomassian, Head of Industry – Travel. Briefly, they are:
We want to stay up to speed on what Google is talking about, although we don’t really see anything new on this list, do you? Read more here.