This social media cheat sheet is a popular post every year, a handy infographic pulled together by Social Media Today.
Next week, The Travel Vertical will share an update on the impact of Covid-19 on the most active social media platforms, statistics on the top eight places for social conversations, and trends that experts identify for 2021.
Pinterest has experienced a pandemic-fueled surge in popularity, with 459 million members and a 600% increase in market value since the virus took hold a year ago. The platform added 120 million users in 2020 to grow toward the half a billion milestone. Ad Age reports, “In 2020, Pinterest ad revenue grew 48% year over year to $1.7 billion. It’s becoming a growing part of budgets for brands branching out to new social channels.”
Last week, Pinterest held its first global Pinterest Presents Advertiser Summit to announce several new business ad tools that provide an enhanced opportunity to reach targeted audiences.
A new video ad option is Pinterest Premiere enabling advertisers to purchase exclusive video placement in the user’s feed for a specific demographic, interest, or category in a designated time frame.
Snapchat, TikTok and Twitter have all held similar events this year.
Pinterest’s conversation with brands continues at www.business.pinterest.com.
Dave Serino, Founder & Chief Strategist, TwoSix Digital:
“My Company Tab – which was just added to LinkedIn company pages, is a perfect resource for your community manager to develop content that your sales, marketing, and communication team can use to share with their networks and colleagues on LinkedIn.
We’ve been working with hotel, resort, and destination marketing group sales teams for a while with content-sharing strategies. Most representatives on these teams were eager to promote their product on the network but struggled at times with the posting development process. This new tab will allow a team lead or community manager the opportunity to develop a post, and the members of the sales and marketing teams can easily share it with their networks.
This is a great tool for future B2B promotion and group sales activities on the platform. Be sure to make it part of your sales team’s future content development strategies!”
Tripadvisor made an announcement on Monday about Tripadvisor Plus. The new subscription service is free to hotels but has an annual user membership fee of $99 giving travelers exclusive access to rate discounts and guest perks across the travel sector (think: Amazon Prime/Netflix for travel).
It works like this:
Instead of spending as much as 30% per booking on commission fees, as with traditional distribution models, participating hotels are charged no commission or up-front fees. Tripadvisor’s revenue comes from the traveler via paid subscriptions, rather than the hotel. This cost saving can then be passed (in part or whole) to the guest, via rate discounts and guest perks (like free breakfast, a welcome gift, spa credit).
Two bits of news from Twitter: First, they’re (again) rumored to be testing an “Undo” button. Not quite the edit capability everyone wants, but wouldn’t that be grand? It would allow five seconds only.
And second, they’ve found a new way to make money by selling digital assets.
Twitter CEO Jack Dorsey has sold the first-ever tweet as a piece of digital memorabilia via auction on his own platform. Posted last Friday in Valuables Marketplace, the 15-year-old tweet — which will remain visible on the platform after the sale — went for $2.5 million. The winning bidder was Bridge Oracle CEO Sina Estavi.
The transaction takes place as a non-fungible token (Bitcoin is a fungible token). NFT is a type of cryptocurrency which represents something unique, allowing artists to sell verifiable originals while protecting intellectual property. Launched in 2012, NFTs caught on somewhat in 2017, and became truly trendy in late 2020. Here’s a good explanation.
The buyer will receive a digital certificate signed by Dorsey, as well as the metadata of the original tweet. The T&Cs state that 95% of a tweet’s sale will go to the original creator with the remainder going to the platform. Valuables by Cent (@Cent) was launched three months ago as a re-sale marketplace for tweets.