The Travel Vertical

Weekly stories curated exclusively for digital tourism marketers

Do You Really Want Another Water Bottle?

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Honestly, how many more giveaway water bottles, pens, and tote bags can you use? Conferences and trade shows are awash with a myriad of logo-laden promotional SWAG items.

However, at eTourism Summit, we’ve re-imagined SWAG (“stuff we all get”) into stuff that you’ll really want.

Instead of promotional giveaways, we’re optimizing value-added benefits available at no charge to #eTS18 attendees. For example:

Get even more value by beating the clock…the registration rate increases on September 1  and the hotel room block cut-off date at Park Central Hotel is September 21. See you in San Francisco in October!

The Best Free Thing: eTourism Summit and TripAdvisor on Value-Added ‘Innovation Station’

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Jake Steinman, etourism summit, and Todd Skelton, TripAdvisorJake Steinman, eTourism Summit founder, and Todd Skelton, Head of Destination Marketing, Western US & Canada, at TripAdvisor discuss the platform’s cool tool partnership coming to “Innovation Station” at eTourism Summit’s Pre-Conference Day.

“You can hold your agencies’ and permanent partners’ feet to the fire,” they suggest.

“Pathmatics is a technology where you’ll be able to pull back the veil on programmatic advertising and be able to see actually where your ads are running. With this technology, you’ll also be able to see screen shots in real time of your programmatic buys, what sites you’re working with direct, what sites you’re working with indirect,” says Skelton. “You’ll also be able to see the ad path, see what different vendors you’re working with. Are they buying that media efficiently? Then, make educated decisions on where you’re working, who you’re working with and how they’re buying that media,” he adds.

To see the video pinned to the top of the eTourism Summit Facebook page, click here. 

The personalized session at “Innovation Station” is an unbeatable value…because the half-day workshop is free for everyone. Are you signed up yet? Register here.

‘Innovation Station’ is Free for eTourism Summit Attendees

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eTourism Summit 2017There may be no such thing as a free lunch, but there is free education after lunch if you know where to look.

Hello, Innovation Station.

What?

The newest workshop at eTourism Summit is free to all conference registrants.  when vendors tell us what’s new and a curated group of tourism technology providers discuss their latest innovations.

Why? 

You’ve told us that you’re tired of being bombarded by sales pitches from solution providers, agencies, and media companies. Because you’re busy, this is an opportunity to hear from a curated collection of leading partners with applications and solutions recommended by your peers. Evaluate them all in one place. Each company has a limited time to explain their latest innovation before taking questions from a panel of experts.

Who?

TripAdvisor, Expedia Media Solutions, and Atlas Obscura are joined by Adara, Buxton, and Quantcast to discuss use of media and attribution. “What’s New” presentations of 8-10 minutes address budgetary guidelines ranging from $25K to $125K and up.  

When?

The remainder of the afternoon is dedicated to two more key topics: website design/CRM and content marketing. You’ll hear from Simpleview followed by Digital Edge, Dogtrekker, TravelMindset, and Social Compile.

Where?

Innovation Station takes place from 12:30 p.m. to 5 p.m. on Pre-Conference Day, Oct. 9, 2018 at the Park Central Hotel in San Francisco at the same hotel as #eTS18 on Oct. 10-11, 2018.

How?

FREE for registered eTourism Summit attendees.  RSVP is required at info@etourismsummit.com if you are planning to attend the  whole/part of this session. Non-registered attendees’ fee is $795. Click here to sign up.

 

 

 

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Laurie Jo Miller Farr, Editor
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