As everybody knows…or maybe they don’t?…that back in 1977, the “I Love NY” campaign was created to promote New York State. The whole state. It was the year after “The Big Apple” promotion was created for New York City.
Now, with a nod to Frank Sinatra and his vagabond shoes, the Empire State is investing $40 million in an I ❤ NY comeback, beginning with NYC.
Press release | June 2, 2021: New Post-Pandemic Tourism Campaign to Feature Attractions Across New York State, Encouraging Visitors to “Come Be A Part of It.” The first phase features New York, New York inviting visits to re-experience the ‘City That Never Sleeps.’
And there’s more.
NYC & Company has joined Warner Bros. Pictures to announce a new partnership to promote the June 10 release of motion picture “In The Heights.”
The talent comes from creator Lin-Manuel Miranda (“Hamilton“) and the film’s director, Jon M. Chu, highlight the neighborhood of Washington Heights to spotlight the city’s immersive Latino culture.
There’s a new content package from the DMO with a dozen exclusive interviews featuring the film’s cast and creative team; a new travel guide showcasing Manhattan’s Washington Heights where the film was set and shot; behind-the-scenes photography of the film; and other promotional content and video, all available on www.NYCgo.com. Content will be promoted with 10 million impressions on New York City’s outdoor LinkNYC digital screens, one million impressions of the promotional video on Taxi TV, five million impressions on digital bus shelters, the database, and through social media on both @NYCgo and In The Heights channels.
Fred Dixon, president & CEO of NYC & Company commented, “The new ‘In The Heights’ film gives us a unique opportunity to authentically showcase the rich and diverse Latino communities and heritage found right here in New York City. With Washington Heights as the dynamic backdrop of the film, it’s only natural that we promote this vibrant neighborhood. We applaud Warner Brothers Pictures on this new film release and look forward to promoting this beautiful ‘love letter’ to New York City, while inviting travelers to experience all of our city’s unique Latino cultures.”