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Surprised? Gen Z is About to Outnumber the Rest of Us

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Gen Z Here they come.

Published by Bloomberg, “Gen Z is Set to Outnumber Millennials Within a Year” is trending mightily in today’s top reads.

  • Fact: In 2019, the younger generation will make up 32 percent of the global population of 77 billion, according to the UN.
  • Fact: Millennials will account for 31.5 percent of the global population.
  • Fact: Millennials remain in the majority in U.S., China, Japan, Germany.
  • Fact: The nation’s most racially and ethnically diverse generation, Gen Zers are born after 2001.
  • Fact: They use cash for only 6 percent of purchases, preferring online payment options.
  • Educated Guess: The rise of Gen Z is good for the delivery services, gadget makers, and the gig economy but a challenge for luxury brands, educators, and event planners. Shaped by the recession, they’re risk averse.
  • Debatable: Gen Zers are “less self-centered,” according to Ernst & Young and Gen Zers anticipate being “happier and more optimistic,” than Millennials according to Deloitte.

Get the full story here.

 

 

 

 

It’s a New World Order: Gen Z Chooses YouTube First

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Just like soiled diapers, there’s a saturation point and it looks like Facebook needs a change. Teens like YouTube best.

In their latest earnings call, Facebook admitted that 185 million U.S. and Canadian users leaves little or no room for growth, according to Bloomberg. Among teens, 95 percent have a smartphone, 45 percent are online nearly constantly, and only 10 percent say Facebook is their preferred platform.

Facebook is no longer the dominant online platform among teens

In a new Pew Research Center poll among teens, Facebook use took a nose dive to fourth position.

(Don’t feel bad, though. Bloomberg reports that current U.S. advertising revenues at Facebook stand at a “staggering” $23.59 per user per quarter.)

“Teens, Social Media & Technology 2018” Pew Research Center findings are found here.

 

Gen Z is Already Bored by the Internet

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credit: Barry Lenard

Move over Millennials, here comes Gen Z…and they’re bored. Smartphone bored, since instant access to everything is nothing new for them.

They may decide to put their phones down.

How is America’s first generation of the 21st century different? If Millennials expect success, Generation Z expects to make their own. If Millennials expect instant solutions (hello, Apple Genius Bar), Generation Z sets out to innovate on their own (March for Our Lives), says AdAge.

Depending on your definition (Pew Research chimes in with theirs here), the first wave of Gen Z are 21-plus already.  Read more in The Daily Beast here.

 

Facebook Rolls Out a Messenger Kids App for Children Under Age 13

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Born after 2005? Facebook has spotted the obvious untapped market and developed a new Messenger Kids product just released, initially available in the U.S. on Apple products.

The app gives Facebook access to a new market whose age prohibits them from using the firm’s main social network. Unlike with its full social network, the data collection will be limited, Facebook said, and children will need their parents’ permission to use it.

To find out more about how the next generation is being nursed by brand loyalty by Facebook, watch the video from Reuters here.

Staff

Laurie Jo Miller Farr, Editor
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