Born after 2005? Facebook has spotted the obvious untapped market and developed a new Messenger Kids product just released, initially available in the U.S. on Apple products.
The app gives Facebook access to a new market whose age prohibits them from using the firm’s main social network. Unlike with its full social network, the data collection will be limited, Facebook said, and children will need their parents’ permission to use it.
To find out more about how the next generation is being nursed by brand loyalty by Facebook, watch the video from Reuters here.