Search Results for: oregon

The Travel Vertical: June 27, 2018

Love Haight: Hands-On Smartphone Video Workshop Returns to Haight-Ashbury

San Francisco is your sandbox for takeaway video-making skills to become a zero-budget-hero back home when you learn how to create a destination video with a smartphone and a few friends. Limited to 24 places. See a winning 2017 video and register now.

The Very Best: Oregon, Tennessee, and Nashville CVB Collect Creativity Awards at Cannes Lions Festival

Three DMOs have just won silver at the 65th Annual International Festival of Creativity in Cannes, France. To see what places their campaigns so high among the world’s very best branding efforts, click here.

Scooping Up Awards: Destination Pride Reimagines Rainbow Flag as Digital Dynamic

Sometimes the most clever campaign ideas are right in front of our eyes. See the stripes on that rainbow flag? Now, re-interpret them as a bar graph, using them to measure the LGBTQ+ qualities of life for which they stand. To learn about how the pride flag became a prize-winning global destination campaign, click here.

Meet a Cable Car Gripman: Real Faces of Locals Featured as DMO Launches ‘I Am San Francisco’

We love a good peer case study with ‘Steal This Idea’ potential. San Francisco Travel announced their latest, “I Am San Francisco,” as the second phase of “You’re Always Welcome Here” at the DMO’s 108th annual luncheon. Check it out here.

6 SEO Experiments That Will Blow Your Mind

Larry Kim, the founder of WordStream (just acquired for $130 million cash) knows a thing or two about organic SEO. In this new article, the internet marketing expert advises updating titles for under-performing content and five more things that work…and why. Read more here.

The Travel Vertical: March 14, 2018

Digital Managers at Zoos and Aquariums Using Twitter to Rate Animals, Amazon-Style

Love this! “A Twitter ‘review’ of an otter by the Oregon Zoo sparked what turned out to be one of the purest trends on social media this weekend,” reported the San Francisco Chronicle. After nudging a friend at Monterey Bay Aquarium to join in, #rateaspecies went viral, with zoos and aquariums using it as an educational tool. Catch up with more cuteness here.

Whoa. Marriott Fired a Social Media Manager for Liking a Tweet

#BoycottMarriott was trending on Twitter after Roy Jones, a 49-year-old based in Omaha, Nebraska, was fired. He worked in Marriott’s customer engagement center where he liked a tweet from the Marriott Rewards official twitter account. Read what happened here.

Case Study: Discover LA Moves Latest Campaign Onto Hulu

The latest iteration of the campaign in year two, “Everyone is Welcome,” includes a new element in the destination’s digital wheelhouse: the Los Angeles-based streaming service Hulu, only available in the U.S. and Japan. Discover LA is also sponsoring “The Runaways,” a Hulu original series. Read more about LA’s digital strategy here.

Guest Post: Tourism Marketing For a County – Challenges and Answers

Tourism Currents addresses the tricky business of tourism marketing for a county. Lots of good insights and advice from a couple of experts, Sheila Scarborough and Leslie McLennan, is found right here.

People & Places News From eTourism Community

Visit KC is searching for a new CEO, MMGY Global has made another acquisition, and more from our own eTourism Community. Have you sent us your latest news? More here.

‘Dear Kitten’ and the Big Difference Between Ads People Love and Ads They Hate

February 28, 2018 by Laurie Jo Miller Farr Leave a Comment

We noticed a trend and put the topic, “How to Leverage the Natural Appeal of Animal Videos to Market Tourism,” on the agenda at eTourism Summit in October 2017.

Attendees saw VisitLEX through the eyes of thoroughbreds wearing GoPro headgear, Travel Oregon‘s starring role talking robotic fish, and squealing puppies on an Instagram takeover for Georgia Tourism. NICE.

Case Study: Buzzfeed and Purina:

“The video, entitled Dear Kitten, would become one of the most famous pieces of social advertising to date, generating more than 29 million YouTube views. (Its sequels have racked up more than 40 million additional views.) But the most interesting thing about it is how it was developed: through a rigorous series of trial and error tests. The first four videos BuzzFeed made for Purina flopped. It took a half-dozen videos before they developed a hit.”

To see “Dear Kitten” and learn more about why it works so well when you combine animals and storytelling, click here.

News to Know About: Ann Arbor, Washington State, and Palm Beach County

February 20, 2018 by Laurie Jo Miller Farr Leave a Comment

-> Highlights from the Ann Arbor, Michigan story:

Ann Arbor Area Convention and Visitors Bureau rebrands
Changes name to Destination Ann Arbor
MMGY Global hired to design makeover campaign

Read more here.

-> Highlights from Olympia, Washington’s budget story:

Washington State tourism office lost its budget in 2011
Senate approves 0.2% sales tax from lodging facilities, car rentals, restaurants
Even with matching funds taking Washington up to $9M, California and Oregon have $117M and $32M

Read more here.

-> Highlights from Discover the Palm Beaches story:

The DMO is piloting use of a special phone and a Google app to identify and replace unflattering images
Miles Partnership is working with Discover the Palm Beaches and their partners on this objective
More than 350 better photos already uploaded and viewed 500,000 times