Digital Managers at Zoos and Aquariums Using Twitter to Rate Animals, Amazon-Style
Love this! “A Twitter ‘review’ of an otter by the Oregon Zoo sparked what turned out to be one of the purest trends on social media this weekend,” reported the San Francisco Chronicle. After nudging a friend at Monterey Bay Aquarium to join in, #rateaspecies went viral, with zoos and aquariums using it as an educational tool. Catch up with more cuteness here.
Whoa. Marriott Fired a Social Media Manager for Liking a Tweet
#BoycottMarriott was trending on Twitter after Roy Jones, a 49-year-old based in Omaha, Nebraska, was fired. He worked in Marriott’s customer engagement center where he liked a tweet from the Marriott Rewards official twitter account. Read what happened here.
Case Study: Discover LA Moves Latest Campaign Onto Hulu
The latest iteration of the campaign in year two, “Everyone is Welcome,” includes a new element in the destination’s digital wheelhouse: the Los Angeles-based streaming service Hulu, only available in the U.S. and Japan. Discover LA is also sponsoring “The Runaways,” a Hulu original series. Read more about LA’s digital strategy here.
Guest Post: Tourism Marketing For a County – Challenges and Answers
Tourism Currents addresses the tricky business of tourism marketing for a county. Lots of good insights and advice from a couple of experts, Sheila Scarborough and Leslie McLennan, is found right here.
People & Places News From eTourism Community
Visit KC is searching for a new CEO, MMGY Global has made another acquisition, and more from our own eTourism Community. Have you sent us your latest news? More here.