Weekly stories curated exclusively for digital tourism marketers
Steal some ideas from these examples of the best video types (how to, explainer, testimonial, demo, and more) for every step of the marketing funnel.
Direct from Nottingham, England’s Robin Hood country (where stealing got re-branded as sharing, right?), we like this blog post for video inspiration. It’s written by Jonathan English, Managing Director at Skeleton Productions, a video production house.
Read more here.
“This is the first marketing campaign of its type,” said Leslie Dance, Hawaii Tourism Authority’s vice president of marketing and product development. Can facial responses inform marketers about what visitors would love to do on vacation?
Hawaii tourism and Expedia have teamed up on a first-ever facial recognition marketing program, aimed mainly at Millennials. It’s about weighing an audience reaction to video experiences on the islands filmed by drone in order to serve up more personalized video selections.
Read more here.
Remember Berlitz international phrase books? While it’s romantic to speak French or Italian, how about learning to code instead?
Larry Kim, founder of WordStream offers suggestions on where you can go to learn to code. Not to become a programmer or a software engineer. Just master the basics. Because:
For more on where to start learning in just a few minutes a day, click here (and share).
“If Paul Revere had been a modern day citizen, he wouldn’t have ridden down Main Street. He would have tweeted.” – DCI Report 2016.
Twitter is already 10.5 years old.
Earlier this year, Development Counsellors International looked at the mayors of the 250 largest cities in America. Of this group, 186 had Twitter accounts and only 112 had more than 1,000 followers.
Hats off to @MayorSRB!
Where does your mayor stand? For the top 25 mayors who mastered Twitter, click here. For more details on where they rank on audience, frequency, responsiveness, engagement, and influence, click again.
You may have forgotten your Periodic Table of the Elements from high school chemistry class, but here’s one to tape onto your virtual locker door.
No exam to follow. Click here.
