“This is the first marketing campaign of its type,” said Leslie Dance, Hawaii Tourism Authority’s vice president of marketing and product development. Can facial responses inform marketers about what visitors would love to do on vacation?
Hawaii tourism and Expedia have teamed up on a first-ever facial recognition marketing program, aimed mainly at Millennials. It’s about weighing an audience reaction to video experiences on the islands filmed by drone in order to serve up more personalized video selections.
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