Bingo. Problem…Solution.
Sometimes, CrowdRiff just reads your mind…and there’s nothing more useful than a “How-To” article, right? Read more from one of our eTourism Summit sponsors here.
Guest Post: Why Google is Scarier Than the FTC
Get pro advice on compliance and truth in advertising from a travel and tourism expert. To read our guest post written for The Travel Vertical by Roger Wu, Co-founder of Cooperatize, click here.
Related: FTC Cracks Down on Social Media Influencers, Issues Must-Read Guide (The Travel Vertical, 9/13/2017)
Sojern Sit Down: Jake Steinman Discusses Hurdles Facing Today’s Tourism Industry
Looking back with the man who looks forward…
Have you ever wondered how Jake Steinman got involved in the tourism industry with his own brands in what he likes to call “the toy box of life”?
Read the interview here.
Guest Post: Why Video is a Great Response Tool for Travel Marketing
Video is no longer just an inspiration or ideas tool for travelers.
Myla Tutt, Senior Marketing Manager at Sojern presents some compelling suggestions for DMOs to use video lower in the funnel to cement relationships with an in-destination traveler.
Re: budgeting: “You probably already have video assets that can easily be re-edited from brand awareness to direct response.”
Read more from Myla here.
Presentation: The State of the International Traveler™ 2017 by Destination Analysts
Don’t exit this slide show early!
“This presentation at our Receptive Tour Operator event in Orlando yesterday was as excellent as it was hilarious due to the Trump word clouds at the end,” said Jake Steinman.
Destination Analysts’ annual study, The State of the International Traveler,™ offers an in depth look at internationally oriented leisure travelers in the top 14 U.S. feeder markets. Developed specifically for DMOs, this groundbreaking international travel research delves into the behaviors and perceptions of international travelers to 65 American destinations tracking by:
- Familiarity
- Appeal
- Likelihood of Visitation
- Promotional Buzz
- Bragging Rights
Thanks to David Reichbach, Director of Analytics and Data Security at Destination Analysts, who last week during NAJ’s RTO Summit in Orlando, presented 28 information-packed slides—a portion of the study—illustrating an overview of international travelers’ consumer sentiment.
We’re fortunate to be able to share his Powerpoint summary via Dropbox here.
*If you don’t have Dropbox, go to Inbound Report (minus the word clouds), here.
