|Seriously, what are you waiting for?
Only a few spots are left for eTourism Summit on October 10-11, 2018. Registration closes Friday, September 28 at midnight.
Four great Pre-Conference Day Workshops on October 9 are filling up too.
Facebook Guerrilla Marketing Workshop – only 3 spots are left
Nineteen years after its founding in 2000, eTourism Summit keeps a sharp eye on its original mission. And the 2018 agenda lives up to the promise. The workshop focuses on tactical manipulation of the platform to produce the best possible result for every single dollar invested. Thirty attendees are invited to come prepared with ammunition…a laptop. It’s a step-by-step, hands-on workshop. All the skills needed to ensure that micro-targeting is deadly accurate and that ROI will survive and thrive out there are adroitly presented by The BlitzMetrics Team.
Smartphone Video Storytelling Workshop – only five spots are left
The annual eTourism Summit is an important “See Tomorrow” moment in the fast-changing world of digital marketing. At the “Create” workshop, Instagram TV (IGTV), the new standalone vertical video application launched in June 2018, gets special attention in a hands-on workshop. Back by popular demand, the eTourism Summit smartphone video storytelling workshop makes an encore appearance with a sharp focus on IGTV. Teams of four are dropped off at iconic locations throughout San Francisco and return to edit raw footage for a video suited for IGTV. Industry leaders and professional editors lead the instruction and the editing modules. By the end of an action-packed day, a video is born.
Marketing Analytica Workshop – only seven spots are left
Geeks will love this new workshop when attendees take a day-long deep dive into data driven marketing. Sessions are jam-packed with insights and best practices for budgets of every size. Each presentation is facilitated by DMO thought leaders and marketing experts from across the U.S., unpacking and delving into real life examples. As a bonus, registered DMOs can mitigate risks associated with trying new strategies and campaigns by consulting with a curated roster of peers who share their own successes (and always some failures).
|Innovation Station is free to attend for all eTourism Summit registered attendees and non-attendees. See the agenda and sign up here.|
* Submission deadline extended through Friday, September 7 at midnight *
Recognizing that many of you are still working on your entries, we are extending the deadline. Hurray!
Don’t procrastinate any longer. Submit your innovative campaigns in order to be recognized as one of the best in tourism marketing and to be in the running to win an eTourism Summit Excellence (eTSY) Award.
With 13 unconventional awards, there is surely a category where you shine.
Winners will be recognized at the eTourism Summit in San Francisco on October 11.
Digital Content Awards
For more details, visit the eTSY Award application site.
Follow the MMGY Global report, “What’s New in Social Media” for the kind of periodical roundup that makes life easier.
Facebook 3D posts? Instagram launches mute? Facebook tests gameshows?
“It’s difficult to stay up to speed when the social media landscape is constantly shifting and changing – we get it,” says MMGY.
Related: Snapchat Ad Prices Go From Sky High to Dirt Cheap (The Travel Vertical, 6/11/2018)
Related: Bots Out: Twitter Eliminates 70 Million Accounts (The Travel Vertical, 7/10/2018)
Are you comfortable with the alphabet soup of API, RTB, and ETL?
Don’t get lost in the fancy term labyrinth and avoid embarrassment at the meeting room table. If you want to be certain about the differences between 1st party, 2nd party and 3rd party data, this glossary is right for your virtual bookshelf of digital assets.
(Read about ‘Innovation Station’ at eTourism Summit for even deeper insights.)
Published by LiveRamp, click here to get the free resource, “Data-Driven Marketer: Explaining 50+ Terms You Should Know.”
Be enthralled by dramatic discoveries rolled out across 241 e-pages of gripping reveals such as, “18 state DMOs were running zero Facebook ads at the time of our study.” (Really?) And, “No state DMOs were serving ads that mentioned a deal or offer.” (Hmm.)
Steal ideas, find out-of-the-box-thinking, see trends, get answers to the kind of burning questions that keep you awake at night:
- How many states are using Carousel? Canvas? Video? Single Image?
- What type visual theme images are most used? Landscapes? People? Food and Drink?
- How many countries are being targeted?
- How widespread is the use of UGC?
- What are the most common CTAs?
Check out five noteworthy Facebook ad campaigns from Tennessee, Pennsylvania, North Dakota, Texas, and South Carolina. See what the other 27 states were up to as of the first week of July 2018 when this snapshot look book was compiled. Those states running simultaneous Instagram Stories campaigns are included, too…a bonus.
And there’s more. Download the e-book today and head for a hammock in the shade.