Read more about the 2017 version of the table and how it works from Search Engine Land here.
Influence is rapidly on the rise at Instagram, darling of the social networks. “It copies Snapchat’s best features, avoids Twitter’s divisive minefield, and has the support of Facebook’s business empire.” The average cost of a sponsored post is $300.
Read more in 1 minute here.
Who knew? A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: .43 percent. Titles between 10 and 19 characters had the lowest CTR, which was .12 percent. The report, which ran from January to August 2017, included 10,627 branded content headlines.
To check out the fine print in this article from Contently, click here.
Wassup, Finland? Always lots of kooky ideas that we love from those chilly nations near the Arctic Circle. It’s Visit Finland this time, with “The Symphony of Extremes,” one of the weirdest ideas yet. In pointing out that people from different parts of Finland are actually quite different to one another, genetically speaking, the concept is:
“We’ll extract people’s DNA from the extreme points of the country. The cello metal band Apocalytica will turn the genetic data into music.”
See the story and YouTube here.
The eTourism Summit agenda saw presentations on campaigns with untraditional bedfellows: BuzzFeed, The Onion, and more. Here’s more food for thought from unconventional players in the DMO space.
This week, RootsRated shares a guest post, “Why Distributing Through a Network Makes Sense,” citing DMO examples to bring their topic to life.
With partners like these, RootsRated sets about simplifying the business of content marketing connected to the question “where to go outdoors.”
- Virginia Tourism Corporation
- Utah Office of Tourism
- Greater Palm Springs CVB
Read the article from Jeff Bartlett, Marketing at RootRated Media here.