Weekly stories curated exclusively for digital tourism marketers
Risky business, liking a tweet!
“Roy Jones never thought a $14-an-hour job running social media accounts for Marriott International Inc. would require him to know global politics,” reported the Wall Street Journal.
It seems that Jones liked a tweet that China didn’t like (even though China doesn’t have Twitter) and things escalated from there.
Inc. magazine chimed in, “It seems that when dealing with certain aspects of politics, there’s no forgiveness or even forbearance.” Read more here.
You might not expect to see partnerships such as:
in social media campaigns. But they can work! Read more here.
Related: “Thinking Outside the Box: Marketing Deals With Untraditional Partners” presented by The Onion + Travel Oregon at eTourism Summit 2017, found here.
Related: “Travel is a Turn-On: Delta Air Lines Partners With Tinder in a Cool Brooklyn Creative” (The Travel Vertical, 6/20/2017)
Anyone with a social media influencer strategy should be aware of the pervasive bot environment exposed by this week’s astonishing New York Times investigative report.
The New York Attorney General opened an
investigation into the firm that sells fake followers immediately upon publication of “The Follower Factory.”
This is not a short article, but well worth the time. Read more.
Did you know? Only 50 percent of all the state destination marketing organizations have uploaded a video to Twitter, reports TwoSix Digital. That’s just one fact revealed by brand new research on each of the 50 state DMOs Twitter performance.
Each of the 50 states’ official tourism Twitter account was analyzed over a 7-day period in May and tweets were gathered over a 3-month period. Every account was evaluated based on a list of best (and worst) practices on Twitter.
-> If you would like to know how your State performed on Twitter, reach out to info@twosixdigital.com for the full report.
Check out these cool infographics: Hover over all 50 states for the number of followers and learn more about how state DMOs perform on Twitter here.
Things move fast on social media. A tweet has a half-life* of 24 minutes and a Facebook post has 90 minutes. (* the amount of time it takes a post to reach 50% of its total engagement.)
Hootsuite analyzed over 40,000 posts to get some answers about the best times to publish on social media…and remember, time zones matter.
From Hootsuite for Enterprise, an update of a popular article with the same title that we ran in The Travel Vertical in May 2016. Read more here.
