Did you know? Only 50 percent of all the state destination marketing organizations have uploaded a video to Twitter, reports TwoSix Digital. That’s just one fact revealed by brand new research on each of the 50 state DMOs Twitter performance.
Each of the 50 states’ official tourism Twitter account was analyzed over a 7-day period in May and tweets were gathered over a 3-month period. Every account was evaluated based on a list of best (and worst) practices on Twitter.
-> If you would like to know how your State performed on Twitter, reach out to [email protected] for the full report.
Check out these cool infographics: Hover over all 50 states for the number of followers and learn more about how state DMOs perform on Twitter here.