The Travel Vertical

Weekly stories curated exclusively for digital tourism marketers

MMGY Global’s ‘What’s New in Social Media’

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Things move fast in the digital world.

Follow the MMGY Global report, “What’s New in Social Media” for the kind of periodical roundup that makes life easier.

Facebook 3D posts? Instagram launches mute? Facebook tests gameshows?

“It’s difficult to stay up to speed when the social media landscape is constantly shifting and changing – we get it,” says MMGY.

Related: Snapchat Ad Prices Go From Sky High to Dirt Cheap (The Travel Vertical, 6/11/2018)

Related: Bots Out: Twitter Eliminates 70 Million Accounts (The Travel Vertical, 7/10/2018)

Click here for the latest social media bits and pieces.  

Analyzing Six Billion Emojis: Brandwatch

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Analytics are fun sometimes.

Brandwatch collected and analyzed every emoji published on Twitter over the course of two years. It amounted to 6,400,278,100 emojis. On average we use 7-9 million emojis every day, which equals 250 million emojis posted online each month.

You may be interested in the analytics behind the reporting.

You may be interested in knowing the most used top 20 emojis (and more insights).

Either way, click here.

 

Bots Out: Twitter Eliminates 70 Million Accounts

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Poof. 70 million Twitter accounts have been removed from the platform.

During May and June, Twitter deleted almost 10 million accounts per week from their reported 336 million users. The purge continues at a rate of one million daily into July. It’s an effort to clean up the platform to rid it of spammy, dormant, fake, bot and malicious accounts.

Twitter CFO Ned Segal said that these accounts weren’t included in the metrics, as most were inactive.

Some say (and Wall Street says) there’s a problem when a social media company decides to reduce the total number of active accounts by 70 million. Others say that shares of Twitter have gained 75 percent since the beginning of 2018.

Everyone says that the question remains, how can Twitter find that many real users to replace them?

Read more from TechCrunch here.

New Harvard Poll Says Young People Don’t Trust Facebook

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This study was done before that news of the Facebook data breach broke. Young people’s trust in the company is possibly less prevalent now, which “doesn’t bode well for its future,” reports Axios. It’s not much better with Twitter.

The question:

How often do you trust Facebook to do the right thing? 

The answer:

Seventy-one percent of young people ages 18-29 don’t trust Facebook to do the right thing, per a new Harvard Institute of Politics poll. (Click through for responses including Google, Amazon, Twitter, Uber and more.)

Need to Know: What Twitter’s New Rules Mean for Social Media Scheduling

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Twitter announced some big changes in its Terms of Service. They come into effect on March 23, 2018 and will affect social media marketing procedures and strategy for many businesses.

In the past, recycling your tweets by posting them more than once was fine. Posting the same tweet that you posted a day, a week, or a month ago was also fine. In fact, some brands have made it a staple of their content strategies.

What’s changed? -> No longer allowed. No doubling up. No multiple accounts can broadcast the same tweet, either.

According to the new Twitter rules, you aren’t supposed to re-share the exact same tweet. Read more here.

 

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Laurie Jo Miller Farr, Editor
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