In a flip-flop from its earlier, headier days, the Snapchat of today has the lowest ad prices among all its peers. AdAge reports that according to 4C, a marketing technology firm, Snapchat ads in the first quarter 2018 “cost an average of $2.95 per thousand impressions, compared with $4.20 at Instagram and $5.12 on Facebook’s app.”
- 95 percent of Snapchat ads are sold programmatically
- prices were 65 percent lower than in first Q. 2017
It wasn’t always this way. What happened and what’s next? Read more from AdAge here.