Expedia Group Media Solutions Archives - Page 2 of 8

Call for Entries: 2022 eTourism Summit eTSY Awards

January 24, 2022 by Laurie Jo Miller Farr Leave a Comment

eTOURISM SUMMIT eTSY AWARDS OPEN FOR ENTRIES

The Fifth Annual eTourism Summit Excellence Awards (the “eTSY” Awards) — in partnership with Expedia Group Media Solutions and Zartico — recognizes and celebrates the best of 2021-2022 campaigns and programs with awards in eight categories.

Will you help us recognize the best of digital tourism marketing by submitting your entry by March 25, 2022?

Let’s talk about trending topics. Did you introduce an attention-grabbing campaign around sustainability, diversity, or economic development? Have you found a new way to involve the community, to support local small businesses, or to promote road trips? Perhaps a data-driven campaign that rocked the ROI? These are just suggestions, you can take it from here.

The eTourism Community wants to know about your best work, how you communicated the messaging, and what made it digitally dynamite. See last year’s winners here. The winning entries will be announced and presented at eTourism Summit, June 6-8, 2022 in Orlando.

APPLY NOW

For more information, email eTSYAwards@eTourismSummit.com

What’s New With People, Jobs, and More

November 16, 2021 by Laurie Jo Miller Farr Leave a Comment

PEOPLE NEWS

Greater Miami Convention & Visitors Bureau has appointed Carol Motley as Senior Vice President of Convention Sales & Services. She previously acted as Director of Convention Sales at Destination DC, prior to which she was Senior National Account Director at Visit Orlando.

Traci Bednard has been appointed CEO at Explore Edmonton Corporation, Canada. She joins the DMO from Edmonton International Airport where her most recent role over a 25-year tenure was Vice President-Digital and Corporate Communications. Bednard is a director of the nonprofit organization,Travel Industry Association of Canada.

Jennifer Breed-Wilson has joined Las Vegas Convention and Visitors Authority as Director of Sales & Marketing-Transportation. She joins the organization from TUI Musement, the attractions and travel experiences arm of TUI. Previously, she was director of sales and marketing at The Las Vegas Monorail Company.

At Greater Raleigh Convention & Visitors Bureau in North Carolina, Jessica Holt has been promoted to Director of Public Relations and International Tourism, filling a role recently vacated by colleague Scott Peacock. She had most recently been manager of that department, having joined the bureau in 2013.

Tourism Kamloops in British Columbia, Canada, has announced CEO Beverley DeSantis has given notice of her pending retirement effective Jan. 1, 2022. She joined the DMO in 2016.

In Seattle, Wendy Olson Killion has announced her departure as Global Senior Vice President & GM, Expedia Group Media Solutions at Expedia Group. She intends to take some personal time. Wendy joined the company in 2010.

Joshua Heller departs as Senior Business Development Manager at Expedia Group to join Rakuten Advertising in a new role as Director of Business Development – Travel & Emerging Tech, based in New York City. Heller had previously looked after DMOs and other travel/tourism accounts at Travelzoo.

Rich Basen has joined Amadeus as Segment Marketing Leader in the new Travel and Expense Solution for the Americas. He joins from his role at Discover The Palm Beaches as SVP Marketing, Leisure Sales and Community Engagement and was previously an executive at Southwest Airlines Vacations.

Susan Richardson has announced that she will soon be joining the team at Miles Partnership following a career at Visit Austin that began in 2006 and concluded with her role as the Director, Content and Digital Marketing.

Yaseman Pourhashemi has joined Miles Partnership as a Project Manager. She had been with San Diego Tourism Authority for the past six years, most recently as Marketing and Cultural Tourism Coordinator.

Katie Kirkland, formerly Communications & Tourism Manager at California’s Visit Tuoloumne County, has joined Development Counsellors International as Senior Account Executive based out of San Antonio, TX.

After eight years’ service, Cory Rosenberg departs NYC & Company where he had been Regional Vice President – West. He joins Selina as Country Commercial Director for the London-based boutique hotel group.

Donna Thornton has joined SearchWide Global as an Executive Recruiter to assist with C-level searches and business development initiatives. She most recently served nearly nine years as the Senior Sales Manager for Events DC, the official convention and sports authority for the District of Columbia.

Emerging Tourism Stars applications from eTourism Summit are open for 2022. Know a tourism marketing rockstar? Nominate them today.

NEW PODCAST EPISODE

Jim Byers, Toronto-based travel writer and tourism specialist, is our guest on The Travel Vertical Podcast.

O Canada, we’ve missed you! We discuss the importance of newly re-opened borders between Canada and the U.S. and Jim describes the deep connection that many Canadians have for their favorite US destinations, especially warm and sunny places.

Click here to listen to Episode 16.

REQUEST FOR PROPOSAL

Hawaii Tourism Authority has issued a Request for Proposals for Global Meetings, Conventions and Incentives, Marketing and Management Services. The new contract will engage these services beginning Jan. 1, 2022 for four years, with an option for a fifth year.

The RFP and all of its associated attachments can be downloaded at www.hawaiitourismauthority.org/media/8302/21-48-global-mci-rfp-released.pdf, or from the HTA website at www.hawaiitourismauthority.org/rfps.

Deadline December 10, 2021 at 4:30 p.m. HST.

Inquiries for the RFP should be directed to Ronald Rodriguez, HTA procurement officer, at 1801 Kalakaua Avenue, Honolulu, Hawaii 96815, [tel: (808) 973-2246] and email at contracting@gohta.net.

JOBS

President & CEO — Visit Tucson

CEO / Executive Vice President — Visit Santa Cruz, CA

Executive Director — Visit Dana Point, CA

President & CEO — Visit Fort Wayne, IN

Executive Director AND Director of Communications & Engagement AND Director of Sales — Coastal Mississippi, Biloxi

CEO — North Lake Tahoe Resort Association, CA

Executive Director — Petoskey Area Visitors Bureau, MI

President & CEO — Evansville Convention and Visitors Bureau, Inc., (Visit Evansville), IN

Senior Vice President Convention Sales — Greater Miami Convention & Visitors Bureau

Vice President of Commercial Strategy AND Director of Marketing — Visit Greenville, SC

Vice President of Information Technology AND Director of Public Relations AND Senior Director of Marketing Analytics AND People & Culture Business Partner AND People & Culture Coordinator — Las Vegas Convention & Visitors Authority

Vice President of Finance AND Vice President of Community Engagement & Advocacy AND Director of Community Engagement & Advocacy AND HR Manager AND Office Manager — Visit SLO CAL, San Luis Obispo, CA

Vice President, Communications & Marketing — Visit Savannah, GA

Vice President Tourism — Visit Denver, CO

Vice President of Engagement & Inclusion — Experience Grand Rapids, MI

Vice President of Marketing & Communications — Visit Milwaukee, WI

Vice President Marketing Communications — Destination Greater Victoria, B.C.

Vice President of Sales — Visit Greater Palm Springs, CA

Vice President of Sales — Destination Niagara USA, NY

Chief Marketing Officer — Santa Monica Travel & Tourism, CA

Visit California, Sacramento, CA:

Associate Vice President-Global Brand Advertising
Manager of International Marketing (x2)
Content Producer – Social Media & Community
Brand Marketing Manager – Global Media
Brand Marketing Manager – Partnerships
Brand Marketing Coordinator
Marketing Assistant
Brand Budget Manager
Client Relations Director (Liaison) – Central Coast

Director of Research & Market Intelligence — Visit Albuquerque, NM

Marketing Manager — Nevada Division of Tourism / Travel Nevada

Chief Diversity Officer — Destinations International, Wash. D.C.

Group Marketing Manager AND Market Research Analyst AND Senior Financial Analyst AND Sales Coordinator AND Sales Executive Assistant — Discover Puerto Rico, San Juan

Digital Marketing Manager AND Marketing Manager-Programs & Promotions— Colorado Tourism Office

Director of Marketing — Visit Reno Tahoe, CA

Director of Marketing — Little Rock Convention & Visitors Bureau, AR

Director of Marketing & Communications — Visit Annapolis & Anne Arundel County, MD

Director of Destination Brand Marketing AND Brand Journalist & Digital Media Manager AND Partner & Community Engagement Manager AND Destination Concierge — Finger Lakes Visitors Connection, NY

Director of Visitor Experience & Retail AND Marketing Manager— Visit Franklin, TN

Director Marketing & Events — Destination Sturgeon Bay, WI

Director of Marketing & Communications AND Executive Assistant — Visit Austin

Director of Marketing & Communications AND Director Convention Development AND Sports Sales Manager AND Sponsorship Manager — Destination El Paso, TX

Director of Sales & Marketing — Official ASM Global, Columbus, OH

Director of Sales AND Digital Marketing Manager AND Convention Services Manager — Destination DC

Senior Marketing Manager — Meet Minneapolis

Director of Convention Services — Fayetteville Area Convention and Visitors Bureau, NC

Director Convention Sales — Visit Knoxville, TN

Director of Sales — Explore Utah Valley, Provo

Director of Sales — Visit Huntington Beach, CA

Director of Sports & Tourism Development AND Events & Administrative Coordinator — Visit Stockton, CA

National Account Director-Chicago & Midwest Market — Visit Seattle, Chicago-based

Senior Convention Service Manager AND Communications Manager — Visit San Antonio, TX

Manager, Meeting Sales Eastern Region — Visit Anaheim, Wash., DC

National Account Executive — Visit Houston, TX

Senior Director of Product Management AND Email Marketing & Personalization Specialist AND Web/Digital Producer AND Analyst, Digital Analytics AND UX Design Lead AND Coordinator Trade Shows & Events — NYC & Company

Manager Digital Campaigns AND Manager Human Resources AND Content Creator AND Specialist Marketing — Discover The Palm Beaches, FL

Manager Destination Development – Iconics — Destination B.C., Vancouver

Digital Marketing Manager — Iowa Economic Development Authority

Manager Social Media AND Manager Global Communications AND Manager Member & Partner Services AND Manager European Communications (London) — Los Angeles Tourism & Convention Board

Public Relations & International Tourism Manager — Greater Raleigh Convention and Visitors Bureau, NC

Film & Music Assistant Marketing Manager — San Antonio Film and Music Commission, TX

Marketing Assistant — Town of Taos Public Affairs and Tourism, NM

Marketing Communications Manager — Mesa Verde Country Tourism Office, CO

Manager Marketing & Communications — Visit Kitsap, Silverdale, WA

Business Analyst — Visit Grand Junction, CO

Content & Social Media Manager AND Business Development Coordinator— Sonoma County Tourism, CA

Business Development Specialist AND Guest Experience Specialist AND Sales & Marketing Coordinator — Visit Napa Valley, CA

Brand Marketing Coordinator AND Digital Communications Coordinator — San Diego Tourism Authority

Marketing Coordinator — Explore Minnesota

Business Development Coordinator — Chautauqua County Visitors Bureau, NY

Travel Promotion Specialist Supervisor — Commonwealth of Kentucky, Department of Tourism

Destination Marketing Specialist — City of New Berlin, WI

Marketing Specialist — Destination Toledo, OH

Country Manager North America — Tourism and Events Queensland, New York or California

Business Development Executive — Tourism New Zealand, Santa Monica, CA

Digital & Marketing Content Executive-USA — Tourism Ireland, NYC

Senior Manager-Digital Analytics AND Senior Manager-Media Planning AND Senior Coordinator-Integrated Marketing & Social Media — Brand USA, Wash., DC (hybrid)

Senior Digital Marketing Specialist — Streetsense, remote

Digital Media Strategist AND Digital Media Analyst — Madden Media, Tucson

eCommerce & Account Strategist — Miles Partnership, remote

EVP Engineering (Salt Lake) AND Product Designer AND Talent Partner AND Senior Data Advisor (Florida) AND Implementation Specialist — Zartico, remote

Digital Media Analyst AND SEO Analyst AND Marketing Automation Specialist AND Data Engineer— Simpleview, Tucson

Manager Digital Paid Media — Development Counsellors International, NYC metro

Destination Manager — Expedia Group, NYC

VP-Sales AND Account Executive AND Tourism Sales Development Rep AND Senior Manager Marketing Analytics & Ops AND Senior Demand Generation Manager AND Product Marketing Manager AND Customer Marketing & Growth Programs Manager — Near, Pasadena, CA

Project Manager (Atlanta) AND Design Intern (paid) — Sparkloft Media, Portland

Client Success Manager — Bandwango, Salt Lake CIty

Director, Client Services — Longwoods International, Columbus, OH

Vice President Marketing — SeaWorld Parks & Entertainment, Orlando

Executive Technology Strategist-Data — The Walt Disney Company, Orlando

Director of Digital Marketing — Arival, remote

Destination Manager San Francisco AND Destination Manager Miami — GetYourGuide

Communications Manager — Alaska Airlines, San Francisco

Sales & Marketing Assistant — Space Perspective, Cape Canaveral, FL

Director Private Destinations — Royal Caribbean Group, Miami

Senior Vice President-Membership (Charlotte, NYC, or Austin) AND Branded Content Social Media Manager — The Points Guy, remote

Retention Marketing Manager (London) AND Account Executive Sponsorship Sales AND Branded Content Editor — Skift (remote USA)

Social Media Strategist — Twin Cities PBS, St. Paul, MN

Director Social Media AND Digital Project Manager AND Project Manager AND Account Director Client Services
AND Manager-Public Relations & Influential Communications AND Copywriter — Paradise Advertising & Marketing, remote

Senior Content Strategist — LinkedIn, Sunnyvale, CA

Elvis Tribute Artist and a Hot Dog King Cheer On International Tourism and Experts Chime In, Too

November 9, 2021 by Laurie Jo Miller Farr Leave a Comment

America Is Open for Business

It’s been 602 days. Who’s counting? Everybody.

In Las Vegas, Elvis tribute artist Travis Allen is back on the job. Bliss Wedding Chapel already has new bookings from 23 couples traveling from France, Germany, Brazil and the U.K. Two weeks ago, owner Brandon Reed says there were zero weddings on the books.

In New York City in front of the Metropolitan Museum of Art on Fifth Avenue, Don Rossi’s street cart is open for business. Before the pandemic, he sold up to 500 hot dogs per day, which fell as low as 10 hot dogs during the height of the pandemic. The self-proclaimed Hot Dog King welcomes back the international visitors that he calls his “lifeblood.” (Source: USA Today)

Fully vaccinated international visitors from 33 countries are required to show official proof and a recent negative viral test. The airlines are responsible for verification.

The top-booked destinations for overseas travelers in November are New York, Miami, Orlando, Los Angeles and San Francisco, in that order, per Travelport data, with Brits emerging as the “most eager to get back to U.S. cities.”

It’s a welcome sign of recovery for the U.S. travel industry, which has seen flight bookings to and within the country rise to 70% of pre-pandemic levels, Bloomberg reports.

Excitement for Nov. 8 has been building overseas, with airlines reporting sold-out flights on Monday.

In London, the moment saw rivalry put aside as two flights from Heathrow simultaneously took off from parallel runways at 8:30 a.m. British Airways and Virgin Atlantic A350s orchestrated a first-ever double historic departure for JFK International Airport.

Just in time for the holidays. Congestion is expected as the U.S. opens back up. “It’s going to be a bit sloppy first,” Delta Air Lines CEO Ed Bastian said. “There will be lines, unfortunately.”

Increased wait time is also expected at border crossings. Closer to home, Mexican and Canadian visitors will be able to drive to the U.S. for non-essential purposes for the first time in 20 months, and some cars were lining up at the northern border over the weekend.

Visit Rochester‘s Rachel Laber Pulvino spoke on-air with Global News Toronto about “Bordering On,” a new campaign targeted at Canadians from New York State’s third-largest city, just 90 minutes’ drive from Canada and three hours from Toronto.

In Minnesota, Gov. Walz proclaimed Nov. 8, 2021 as “Canadian Travelers Day.” To mark the re-opening of international land borders to vaccinated travelers, a press conference highlighted the importance of Canada to Minnesota’s economy, along with travel marketing efforts to welcome back the state’s neighbors to the north.

Good news came from the busy San Ysidro Port of Entry. The San Diego Union-Tribune reported, “Border reopens smoothly to cheers, hugs and tearful reunions.” Before the reopening, “On Sunday night, hundreds of cars formed lines stretching back miles into Tijuana waiting for the clock to strike midnight, as tourists planned to cross into San Diego during the first hour of eased restrictions. Many said they used that strategy to try to avoid the peak rush-hour traffic later Monday morning.” However, “the milestone moment came with shorter lines and less traffic than anticipated, leaving international land travelers pleasantly surprised.

Latest Recovery News From Industry Movers & Shakers

Tripadvisor: CEO Steve Kaufer will leave his position in 2022, it was announced this week. “Steve Kaufer had a good run,” writes Executive Editor Dennis Schaal at Skift, “transforming a company with a small office over a pizza shop in Massachusetts 20 years ago into a global, household name brand. The issue for Tripadvisor isn’t who will replace Kaufer, but what innovations will it take to revive the company.”

YouGov: A new survey reveals that about one in five global consumers believes that celebrity and influencer endorsements are effective in travel advertising (18%). In a list of 11 retail categories asked about in 17 global markets, travel came in sixth. Indians and Chinese are among those most impressed; Brits, French, Italians, Swedes and Americans among those least. Download the report here.

Hopper: Since the re-opening of U.S. borders was announced in late September, travel app Hopper has seen international flight searches to the U.S. spike 338% for trips after 8 November.

ADARA: Thanksgiving Travel Trends Report: The upcoming holiday is demonstrating the best performance yet. Hotel bookings are within 6% of 2019’s level. Trip length patterns are reverting to norm while some traveler segments are splurging like never before.

Download the US Hotel Bookings Report to find out key traveler trends for the upcoming holiday season based on data from Aug. 15 to Oct. 7 comparing the booking and searching pace to the same period in both 2020 and 2021.

STR and Tourism Economics upgraded the hotel industry forecast for 2022 during this week’s NYU International Hospitality Industry Investment Conference. The experts are now forecasting U.S. hotel demand to reach “near full recovery” in 2022. Previously, they had forecast that demand would not fully recover until 2023.

Marriott International: The world’s largest hotel company reported improvement in the third quarter, as did CEOs from other large hotel chains. Group room revenues for the quarter were down 46% versus the same period in 2019. That’s a significant improvement over the second quarter 2021, which saw a decline of 76% versus the same period in 2019. Average daily rates for groups are up.

Hyatt: The company’s largest corporate accounts have grown by 50% since June and cancellations caused by delta variant in late summer leveled off and decreased in October.

Hilton: Leisure travel remained strong and business travel continued to pick up during the third quarter. Hilton experienced significant improvement in its results as compared to the same periods in 2020, due to an upward trend in travel and tourism. Certain hotels suspended operations at various times throughout 2020, but the majority of those hotels have reopened.

Airbnb: Following a busy summer, Airbnb’s revenue for the period ending Sept. 30 beat forecasts at $2.2 billion, up 67% from the same period in 2020 and surpassing 2019 third quarter revenue by 36%.

CEO Brian Chesky commented during the earnings call that, “Something bigger than a travel rebound is happening. The world is undergoing a revolution of how we live and work. For the first time ever, people can travel any time, anywhere, for any length, and live on Airbnb. This trend towards more flexibility will only accelerate.”

Pointing to work policies at some of the world’s largest companies such as PricewaterhouseCoopers, Procter & Gamble, and Amazon, Chesky said remote flexibility policies are evidence that this trend is here to stay.

On the international travel front, Airbnb has seen U.S. searches increase by 50% and bookings by foreign guests go up 44%. The most popular destinations are Los Angeles, Miami, New York, Orlando, and the South Florida Atlantic Coast for guests primarily traveling from London, Paris, Santiago, Toronto, and Vancouver.

AHLA: Considering the high price of gas, there’s a damper on road trips for Thanksgiving, according to a new national survey conducted by Morning Consult for the American Hotel & Lodging Association.

Expedia Group Media Solutions: The Q3 Travel Recovery Trend Report indicates that the industry is maintaining its momentum, search volumes are holding steady, and search windows are shortening. Holiday bookings are up by double digits and business travel is on the rise.

On a regional level, New York City leads the list for top 10 destinations by bookings from both global and North American-based markets. Starred cities indicate those new to the list this quarter.

Business travel demand in Q3 was up more than 40% quarter-over-quarter and up more than 110% compared to Q3 2020. Chicago and New York were among the top four booked destinations for business travelers globally .

Download the full report.

eTourism Summit Announces Winners in Fourth Annual eTSY Awards

September 21, 2021 by Laurie Jo Miller Farr Leave a Comment

*Derek Price, Patrick Harrison, Santiago Corrado, Adam Stoker*

LIVE FROM LAS VEGAS! — Sept. 21, 2021 — Connect Travel, owner and producer of eTourism Summit, is pleased to announce the winners of the 4th Annual Excellence “eTSY” Awards in partnership with Expedia Group Media Solutions and Destination Marketing Podcast.

The recognition goes to destination marketing organizations and their media partners to recognize and celebrate the best of 2020-2021 campaigns and programs with awards in a dozen original categories, including website content, video, email, augmented and virtual reality, influencer marketing and innovation.

The awards were presented live on Sept. 21 during the 22nd Annual eTourism Summit in Las Vegas, co-located with IPW and Connect THRIVE Summit.

“The quality of digital marketing in the travel and tourism industry is always impressive. This year, every category was highly competitive,” said J. William Seccombe, president of Connect Travel. “We applaud everyone for submitting such outstanding entries and congratulate the winners.

The call for entries opened in May 2021 and concluded four months later, garnering strong interest from city, state, county, regional, and international DMOs and attractions.

In accepting the award for Best Campaign That Went Viral on behalf of VisitLEX, Gathan Borden, Vice President of Marketing, said, “One of our key tactics is following culture, and when we saw all the accolades and hype around ‘The Queen’s Gambit’ with its direct ties to Lexington, Kentucky we felt it was a prime opportunity to showcase our amazing city and allow the creative culture and community that exists here to be a part of marketing Lexington as a travel destination.”

California’s Visit Napa Valley explained the inspiration behind its Best Website award. “We brought the Napa Valley experience to life digitally with a new website design that is a blend of world-class elegance and rustic charm. [It] features the destination with stunning images and videos, hand-drawn illustrations inspired by wine labels, user-generated images and tips, expansive FAQ sections, playful custom maps, and an expanded showcase of our business partners on nearly every page of the website.”

Appreciation goes to a panel of five expert judges: Manya Mandich, Global Vice President, Marketing at Expedia Group Media Solutions; Derek Price, Director of Business Development North America at Expedia Group Media Solutions; Adam Stoker, President & CEO of Relic Advertising, and producer of Destination Marketing Podcast; Zeek Coleman, Senior Director, Product Marketing at ADARA, Inc.; and Alvaro Melendez, Co-founder & CEO at CRANT. Judges considered budget as well as three key criteria: strategy and objective, creativity, and impact/measurability.

2021 eTSY Award Winners

Best Campaign That Went Viral

“The Queen’s Gambit”

VisitLEX in partnership with Cornett

Best Content Marketing Program (large budget)

“Life. At Your Pace.”

Visit Williamsburg

— AND —

Best Content Marketing Program (large budget)

South Carolina State Parks Virtual Programming

South Carolina Department of Parks, Recreation & Tourism

Best Content Marketing Program (small budget)

“My Happy Place” COVID-19 Recovery Strategy Campaign

Traverse City Tourism in partnership with Madden Media

Best Email Marketing Campaign

Costa Rica Essentials Email Campaign

Costa Rica Tourism Board in partnership with MMGY Global

Best Influencer Marketing Campaign (large budget)

Support Local Restaurants Influencer Campaign

South Carolina Department of Parks, Recreation & Tourism

Best Influencer Marketing Campaign (small budget)

Escape to Taiwan

Taiwan Tourism Bureau

Best Use of Augmented, Mixed or Virtual Reality

Atlantic City Virtual Reality Experience

Meet AC

Best Use of Video (large budget)

Alabama Tourism Department’s Take It All In Responsibly

Alabama Tourism Department in partnership with Intermark Group

—AND—

*Leroy Bridges accepts for “Life’s Rewards”*

Best Use of Video (large budget)

“Life’s Rewards” Series

Visit St. Pete Clearwater and Visit Florida in partnership with Miles

Best Use of Video (small budget)

What is Economic Development? – LEGO edition

Economic Development Winnipeg

Best Website (small budget)

VisitNapaValley.com

Visit Napa Valley in partnership with Bellweather Agency and Simpleview

Best Website (large budget)

DiscoverAtlanta.com

Atlanta Convention & Visitors Bureau in partnership with Madden Media

Innovation Award

Visit Savannah Midweek Campaign

Visit Savannah

Innovation Award

How Visit Tampa Bay Went From Selling to Leading

Visit Tampa Bay

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ABOUT eTOURISM SUMMIT: Founded in 2000, eTourism Summit is the signature event for destination marketing professionals focused on digital media. Attendees at the annual eTourism Summit get up-to-the-minute, real life examples of the latest applications in video, content marketing, email marketing, search, social media, AI and VR, mobile and web design. They share case studies that demonstrate how fellow tourism marketers, vendors and other partners innovate to build incremental traffic at every stage of the funnel. For more information, visit www.eTourismSummit.com.

ABOUT CONNECT TRAVEL: Connect Travel creates efficient and effective environments to expedite the sales process by connecting tourism professionals with the products, services, people and ideas that allow them to thrive in a rapidly evolving and highly competitive global marketplace. For more information, visit connecttravel.com.

Expedia Group Media Solutions Shares New Q. 1, 2021 Travel Recovery Report

May 18, 2021 by Laurie Jo Miller Farr Leave a Comment

Hello, trendspotters. The good news is that we’re seeing positive shifts—especially in places where vaccines are rolling out more broadly—and people are eager to travel again.

Expedia Group Media Solutions has just introduced their first quarterly Travel Recovery Trend Report. It’s a snapshot gleaned from first-party data and custom research around the world, developed to help advertising partners and the broader industry as we recover and rebuild. This report examines Q1 2021 data and looks at trends over the coming months.

The data shown here is at a global level – Expedia Group is able to show more local data and insights 1:1 with destinations. Read more in a company blog post from SVP Wendy Olson Killion where you can download the free report to get more information and charts.

**Top 10 North American booked destinations in Q. 1, 2021**

Trends rising to the top:

Vaccine rollouts are spurring the return of travel
Search windows are short as travelers make quick plans
Longer trips for vacation rental stays
Domestic travel leads, with international on the horizon
Health & hygiene expectations continue to evolve

**Expedia Group has interesting research findings, like this one.**

Watch this space for an upcoming MMGY Global landmark report on Latinx travelers in the U.S. with partner (and with sales benefiting) Travel Unity. Sponsorship from Los Angeles Tourism & Convention Board, Hilton, NYC & Company, Texas Travel Alliance, Discover Puerto Rico, and Tripadvisor.

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