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Jobs and Digital News that Caught Our Eye

February 11, 2019 by Laurie Jo Miller Farr Leave a Comment

Too Cool for School

Update on a story we’ve been following: Augusta Convention & Visitors Bureau wanted a local ordinance changed so they can give out local craft beer samples at their new downtown Visitor Center, Augusta & Co. (The Travel Vertical, 9/3/2018). What happened? “Approved. An incidental on-premise alcohol license that would allow businesses to provide limited alcohol samples or drinks…” – Augusta Chronicle, 2/5/2019.

The Bermuda Triangle re-defined. Interestingly, three destinations are joining forces this summer to promote sailing regattas, races, and events in Bermuda, New York City, and Newport, RI. Check out the news here.

What takes 20,330,795 LEGO bricks to build and 979 hours to produce? Digital inspiration from Istanbul comes in plastic. Turkish Airlines had a hit first time out (20 million views in 30 days and a gold win at the 2018 Clio Entertainment Awards) so here’s the sequel seen onboard from March 1: LEGO® Movie 2 inflight safety video.

Did you know? A new 26,000-square-foot Statue of Liberty Museum is opening May 14, 2019 at Liberty Island. A series of multimedia displays evoke the feeling of being in the sculptor’s Paris studio, appreciating the step-by-step process of Lady Liberty’s construction from small plaster model to the copper sheets pounded on massive negative molds to create its final form. Visitors will encounter a virtual fly-through ascending the statue that recreates interior views and sounds.

What does it mean? Who is Fred Reid? Airbnb has found its executive hire, a first-ever global head of transportation. TechCrunch says it “…suggests Airbnb has broad ambitions to further disrupt the travel and hospitality industry.” Airbnb co-founder & CEO Brian Chesky says likewise. Read more here.

Job Board for Digitally-Minded DMOs

In Rhode Island, the search for president & CEO of Providence Warwick Convention & Visitors Bureau (includes overall management of the Rhode Island Sports Commission) is being conducted by SearchWide Global.

Applications are due by Feb. 19, 2019 for an opening as the new executive director of Charlottesville-Albemarle CVB in Charlottesville, Virginia.

In Dover, Delaware, there’s an opening for president of Kent County Tourism Corporation (dba Delaware’s Quaint Villages).

Applications are open through Feb. 27, 2019 for senior director of marketing at Jekyll Island Authority in the coastal state park/community off the coast of Georgia.

Visit Albuquerque seeks a VP of marketing, communications and community engagement to join their executive leadership team.

In Sacramento, Visit California seeks a marketing research manager with a minimum two years’ related tourism experience.

Visit Philly is hiring an experienced web and email marketing specialist.

In Texas, Grapevine Convention & Visitors Bureau is looking for a marketing and special promotions manager to join the DMO.

In Wyoming, Albany County Tourism Joint Powers Board (ACTB) dba Laramie Area Visitor Center, Summit Visitor Center, and Visit Laramie is accepting applications for an executive director through March 5, 2019.

Job search for an Associate Director of Marketing at Visit Denver requires candidates with 5-8 years recent experience in a related role.

The Metropolitan Museum of Art in NYC requires a marketing manager for tourism with 2-3 years tourism industry or marketing sales for a cultural institution.

In The Big Apple, a (food lover, perhaps?) director of marketing with 8-10 years’ experience for sister brands Zagat and The Infatuation.

MMGY Global seeks a media supervisor with 4 – 7 years experience for their Kansas City office. MMGY also requires a manager of experiential marketing and production with 3+ years of experience or the NYC office.

Madden Media seeks a digital marketing specialist with Google AdWord and Bing Ads certification for the Tucson office. Madden Media also seeks an account manager.

In Palo Alto, California, ADARA seeks a UX designer and research lead with 7+ years of experience in SaaS enterprise.

Brand USA requires a Sr. Manager, Partner Engagement in the Washington, D.C. headquarters office or based in Washington, Oregon, California, Nevada, Colorado, New Mexico, Arizona, or Utah.

Destinations International seeks a Director of Marketing in Washington, D.C. as well as a VP – Membership Engagement, both roles are reporting to the COO.

30 Under 30

Attention, young movers and shakers. Destinations International‘s 30 Under 30 awards is supported by founding program partner SearchWide Global and sponsored by IMEX and Northstar. Applications for 2019 will be open this month.

Meet the 2018 Class:

Liana Acevedo, Richmond Region Tourism

Sarah Alexander, Galveston Island Convention & Visitors Bureau

George Bansah, Brand USA

Amber Burns, Visit Philadelphia

Jeremiah Cook, Athens Convention and Visitors Bureau

Colleen Costello, Newport Beach & Company

Nick Cusick, Visit Saint Paul

Barry Draper, DuPage Convention & Visitors Bureau

Carleigh Dworetzky, Destination DC

Jonathan Eckelberg, Travel Wisconsin

Alexa Gallagher, Choose Chicago

Nancy Gordy, Edmonton Tourism

Calista Klein, Travel Tacoma + Pierce County

Ali Lechlitner, Visit South Bend Mishawaka

Sarah Justine Leduc-Villeneuve, Tourisme Montréal

Ruida Lu, Tourism Toronto

Fidel Mitchell, CMP, Arlington Convention and Visitors Bureau

Randi Morritt, Visit Aurora

Ashley Patton, Visit KC

Kristen Pepper, Huntsville/Madison County Convention & Visitors Bureau

Brianna Prasloski, Tourism Vancouver

Brendan Pringle, Visit SLO CAL

Alex Redlin, Visit Fort Worth

Elizabeth Robinson, Cincinnati USA Convention & Visitors Bureau

Chris Robinson, Visit Salt Lake

Robert Row, Monterey County Convention and Visitors Bureau

Michaelean Stewart, Visit Panama City Beach

Cameron Teske, Greater Green Bay Convention & Visitors Bureau

Tamara Thorhallsson, Visit Seattle

Christine Zetzl, Visit Indy

Destinations International seeks a Director of Marketing in Washington, D.C. as well as a VP – Membership Engagement, both roles are reporting to the COO.

Brand USA requires a Sr. Manager, Partner Engagement in the Washington, D.C. headquarters office or based in: Washington, Oregon, California, Nevada, Colorado, New Mexico, Arizona, or Utah.

The Travel Vertical: January 23, 2019

Brand USA Launches ‘United Stories,’ a Storytelling Campaign to Attract International Visitors

Six Beautiful Destinations Instagram personalities from four countries take over #UnitedStories on behalf of Brand USA. Read more here.

2019 Series: Thought Leaders See Tomorrow with Gray Lawry, Miles Partnership

Digitally speaking, what keeps Gray awake at night? To find out this and more in the third installation of “Thought Leaders See Tomorrow,” read on.

In Conversation: Will Seccombe, Connect Travel and Phillip Jones, VisitDallas

Exclusive: We go beyond the headlines to gain some perspective related to a recent Dallas city audit that’s captured provocative media attention. The Travel Vertical talks to Phillip Jones, President & CEO of VisitDallas. More here.

Steal This Idea? NYC & Company Partners with ‘Priceless’ Mastercard

Get ideas from the big players to make collaborations like this one work for your destination, too. Read more here.

Catching Up with DMO People and News

Who do you know who’s in the news…and some job openings, too. From the state houses in Nevada and Rhode Island, from chilly Toronto to sunny St. Pete-Clearwater, read the roundup here.

DMO News of the Week

January 14, 2019 by Laurie Jo Miller Farr Leave a Comment

People

Gov. Michelle Lujan Grisham tapped the former head of New Mexico Hospitality Association as the new state travel director. Jen Schroer returns to Santa Fe following a brief time as executive director of the Chamber of Commerce in Davis, CA and the California Economic Summit Council. Schroer was previously director of strategic partnerships and integrated planning at the New Mexico Tourism Department.

Robert Murdock has been promoted to president at Connecticut Convention & Sports Bureau, succeeding longtime head H. Scott Phelps. Murdock is also elected president of the board of New England Society of Convention & Visitors Bureaus, which collectively markets the northeast region as a destination for meetings and sports events.

A native Texan returns home as the new director of the Shenandoah Convention and Visitors Bureau, 30 miles north of Houston. John Mayner had previously been at the Little Rock CVB as VP since 2011 and was also with the Grapevine CVB and the City of Mesquite.

Simpleview, a leading global provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for DMOs has acquired 2Synergize, Inc., a consulting firm based in San Diego, CA. Owned and operated by Christine “Shimo” Shimasaki, 2Synergize specializes in helping CVBs, hotel companies, and corporations serving the meetings and convention industry to gain a competitive edge. Shimaski’s executive experience includes both Marriott and San Diego CVB.

Places

In a press release issued by the governor’s office, Carla Campos, executive director of the Puerto Rico Tourism Company, said that “holding the first spot on the New York Times’ list of fifty-two destinations to visit is an indicator that the marketing and communication efforts we launched before July 1, 2018, and the efforts directed by Discover Puerto Rico have succeeded in successfully projecting Puerto Rico as a world-class destination…”

“52 Places to Go in 2019,” an annual feature in the New York Times travel section also highlights Santa Barbara, CA (#3); Williamsburg, VA (#12); Las Vegas, NV (#13); Huntsville, AL (#22); New York City, NY (#31); Orcas Island, WA (#33); Wyoming (#40); Los Angeles, CA (#41); Houston, TX (#46); and Columbus, OH (#47).

In Wisconsin, the Greater Madison Convention and Visitors Bureau has rebranded itself Destination Madison. The new logo features an oddly shaped “M” which the DMO says “reflects Madison icons like the Capitol dome, the windows at Monona Terrace, the Camp Randall Memorial Arch and more.”

In more DMO news from Wisconsin, Visit Milwaukee has named Hanson Dodge its agency of record following a competitive review. Scope of work covers brand consulting, advertising, and content strategy and creation. An award-winning redesigned website, “Wonderfully Random,” by HD was launched in March 2018 (See The Travel Vertical, 4/3/2019.)

Explore Asheville in Western North Carolina, has selected NYC-based digital shop 360i as its agency of record for creative, strategy, media and influencer marketing. The agency has been working for six years with New Orleans Tourism Marketing Corporation.

Paradise Advertising & Marketing has been selected as the agency of record for Little Rock Convention & Visitors Bureau. Services include strategic consulting, creative development, and psychographic customer persona development and segmentation to complement national media advertising. Paradise will service the account from St. Petersburg, Fla., working with Little Rock-based Mangan Holcomb Partners for in-state advertising.

In British Columbia, Tourism Richmond has selected Wasserman + Partners out of Vancouver as its digital agency. In 2018, Tourism Richmond launched “Pacific. Authentic.” developed by C&B Advertising, and is now augmenting digital and analytics capabilities to grow its digital channels. The DMO took home the Canadian Tourism Award for best marketing campaigns last year.

More from Tourism Richmond — a search for director of marketing, reporting to the CEO. “Applicants must have experience reaching consumers through digital and traditional platforms and integrating marketing efforts across the organization’s departments, including industry development, sales and visitor services.” Closing Feb. 1, 2019.

NYC & Company has posted a new job opening for a marketing manager with 5+ years of related experience. to support the DMO’s managing director of marketing.

Also in New York City, The Metropolitan Museum of Art requires an experienced marketing manager for tourism, supporting and growing their $50M+ admissions business.

In Broward County, the Greater Fort Lauderdale Convention & Visitors Bureau has a new job search open for a VP of Marketing and Communications.

Brand USA has an agency RFP open for strategic communications, media, and public relations commencing March 1, 2019. Interested parties should note the upcoming proposal deadlines.

Monterey County Convention and Visitors Bureau is looking for applicants for the role of marketing intelligence manager via SearchWide Global. “The candidate for this position must be familiar with advanced statistical analysis and research methodologies.”

Digital Roundup: DMOs in the News

November 26, 2018 by Laurie Jo Miller Farr Leave a Comment

NYC & Company refreshes its global digital-first campaign, “Famous Original New York City” with an injection of $15 million, original assets and several new curated iterations: Secret NYC, Glamorous NYC, and Classic NYC, with more to come. Visitors’ favorites will be bookable through Utrip and strategic airline partners are collaborating. Platforms include Facebook, Instagram and TripAdvisor for the rollout in 17 countries plus New York City, Boston, Chicago, San Francisco and San Juan. Read more here.

In London, a record 85,870 fans came out for American football at Wembley Stadium on October 28th for the Philadelphia Eagles vs. Jacksonville Jaguars. Visit Philly‘s centerpiece 15-second “Frankly Philadelphia” ad on the stadium Jumbotron kicked off geo-targeted digital ad campaigns in the UK this autumn on the NFL’s Sky Sports UK website and Expedia, designed to generate bookings. The ad will run a total of 34 times and reach 8 million viewers. Activations included contests for trips with partners O2 mobile provider, The Telegraph, and American Airlines. Read more here.

Like West Virginia Tourism in partnership with “Fallout 76” game developers, (See The Travel Vertical, 11/16/2018), VisitBritain will promote UK tourism in China via a partnership with Tencent. A popular 3D racing game,“QQ Speed,” will incorporate UK castles and landmarks to inspire players, while the main virtual character of the game, Little Mandarin, was appointed a goodwill ambassador for VisitBritain. Read more here.

VisitLEX has unveiled a new app that uses augmented reality to create an interactive walking tour and scavenger hunt with 10 stops through downtown. Murals come to life, history is shared, and visitors can win rewards. Gamifi by Fusioncorp, a Lexington-based technology company, developed The VisitLEX Experience for the DMO. Read more here.

Visit Duluth has announced its intentions to partner with Arrivalist in a new initiative for the DMO to make the most of its $2.7 million budget. Read more here.

Known as a digital concierge, ExploreBoard by CTM Media Services in Stamford, CT hosts original interactive content on touchscreen displays that allow visitors to explore and self-select local interests while in-market, sending information and directions straight to a mobile phone. ExploreBoard is currently active in over 50 major travel destinations including airports, visitor centers, and hotel lobbies in New York City, San Francisco, Chicago, Philadelphia, Washington DC, Los Angeles, Orange County, Boston, Atlanta, Miami, Vancouver,Toronto, Ottawa, Kansas City, St. Louis, Pittsburgh, and Detroit. Read more here.

At the Canadian Marketing Association’s 2018 Award Gala, 500-plus entries from a wide range of verticals saw travel and tourism emerge with the “Best of the Best” prize. PFLAG Canada was recognized for their remarkably clever “Destination Pride” digitally-driven campaign (See The Travel Vertical, 6/24/2018). This follows 19 wins, including three gold, at Cannes Lions Festival of Creativity for the Toronto-based creative team at agency FCB/Six. Read more here.

GoUSA TV, launched by Brand USA in February (See The Travel Vertical, 2/13/2018), is now available as an app. There are no subscription, fees, or logins required, available on iOS, Android, Roku, Apple TV and Amazon Fire TV. Partnerships to bring more smartphone content are being developed. Read more here.

***Send us your digital news***

People on the Move and Jobs in the News

November 19, 2018 by Laurie Jo Miller Farr Leave a Comment

People on the move…

Martha Sheridan, president and CEO of the Providence Warwick Convention & Visitors Bureau (PWCVB) in Rhode Island, announced that she will be leaving her position after more than a decade to take on that role at the Greater Boston Convention & Visitors Bureau. Sheridan has served as chair of Destination Marketing Association International (now Destinations International) and serves on the board of U.S. Travel Association. Sheridan will succeed Pat Moscaritolo, who retires on Feb. 14, 2019 following 28 years leading the DMO. The Boston Globe reports that Sheridan will take over a tourism bureau with a staff of more than 40 people and a $13 million-plus annual budget.

A strategic planning committee from the Boston bureau worked with executive search firm Searchwide Global to find Moscaritolo’s replacement. While Sheridan continues in her current role until mid-December, that bureau’s board will work with senior leadership to run operations there until Sheridan’s successor is named.

At Tourism Toronto, 13-year veteran Andrew Weir (left) has been named to the new position of Executive Vice President-Destination Development.
Jon Mamela (right) joins Tourism Toronto as Executive Vice President and Chief Marketing Officer following five years at Destination Canada. Both appointments take effect on January 1, 2019.

In California, the Monterey Bay Aquarium VP of Guest Experience, David Rosenberg, has been elected chairman of the International Association of Amusement Parks and Attractions (IAAPA) – the largest trade association serving the global attractions industry.

…and job searches in the news

Purple hands, please:

Paso Robles Wine Country Alliance requires an executive director in sunny San Luis Obispo, California. The Alliance represents 450+ wineries, wine grape growers, allied businesses and hospitality partners in the Paso Robles American Viticulture Area (AVA) and has an annual budget of $1.6M. *Applications close at end of day on Wed., 11/21/18*

Love Boston? There’s an opening for Digital Marketing Manager, Boston Convention Marketing Center, a joint effort of the Greater Boston Convention Visitors Bureau and the Massachusetts Convention Center Authority.

Career opportunities at Brand USA are for 1) Regional Director, Canada based in Toronto; 2) Senior Manager, Partner Engagement; 3) Coordinator, Communications and Public Policy; and 4) Manager, Project Accounting.

1-2-3-4 more on the DMO scene:

Visit Florida seeks an International Marketing Manager.

NYC & Company seeks a Marketing Manager.

Visit Seattle seeks a Tourism Manager.

Florida’s Space Coast seeks a Director of the Tourism Development Office.

Data rocks

Fresh off a funding round at $120M, Sojern (see The Travel Vertical, 11/13/2018) has two or three dozen job openings from San Francisco to New York City, plus Omaha.

Wanna be Web Analytics & Product Specialist, TravelClick in Orlando?

Travel Tripper, a full-service hospitality technology provider helping hotels worldwide to generate demand, optimize conversions, and maximize revenue, has a handful of openings in San Francisco and New York City, as well as remote opportunities.

Expedia Group has openings for a Director of Strategy and Business Development and a Senior Marketing Analyst-Customer Insights and more roles in Seattle as well as a Mixed Media Content Writer in Washington, D.C.

At Priceline in Norwalk, Conn., they’re looking for a senior manager of marketing analytics.

At MMGY Global, there’s an opening for a media planner in LA and a media buyer in Kansas City.

Mickey says…

Walt Disney Studios NYC seeks a VP of Marketing, Publicity, Sales & Education. Also, Data Analyst and Media Planner and several related jobs available at The Walt Disney Company in Burbank and Glendale, Calif. as well as Orlando, Fla. and NYC.

Set your sails

Cruise line positions from coast-to-coast include Senior Product Manager for Digital and Manager of Data Governance, Lineage, Quality at Royal Caribbean Cruises Ltd.; Director of Product Management and a Manager-eMarketing plus a Channel Marketing Manager and a Marketing Technology Lead at Princess Cruises; and Senior Marketing Manager-Digital Lead Generation at Regent Seven Seas Cruises; SEM Specialist/Analyst at Viking Cruises; Digital Media Analyst and Manager-Digital Product plus a Senior Manager of eCommerce Analytics at Carnival Cruise Line; Digital Marketing Manager at Hornblower Group Cruises in San Francisco.

Attracted to attractions

A big city lineup: Looking for a Head of Marketing at VR World in NYC; Marketing Manager at SpeedVegas; Director of Visitor Engagement at SFMOMA (San Francisco Museum of Modern Art); Manager of Marketing at CAC (Chicago Architecture Center).

Starting out?

Entry level openings for a Communications and Marketing Coordinator at Visit Santa Cruz County in California and a Marketing Assistant at Visit Natchez in Mississippi.

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