Pivot From ‘Marketing to Managing’: A DMO Mission Statement for Our Times
It’s time to move beyond headcounts. “…The true metric for tourism is the economic and social impact on the community.” – Fred Dixon, NYC & Company. Read more here.
Did You Know? Gen Alpha is Already a Thing
Gen Z is graduating from college and Millennials are having babies. Expedia Group Media Solutions helps us stay on top of the next Next Generation. Get the lowdown here.
Interest in Pinterest: Users Reach 300+ Million…Have You Nailed it For Your DMO or Attraction?
Pinterest has hired its first CMO and user numbers are soaring. Is this platform the anti-Facebook? See a travel case study and read more here.
Brand USA Funding in the Balance as Decline in Overseas Market Share Looks Set to Continue
Heads up: Doesn’t look like up-up-up is the way numbers are going over the next three to five years. Get your bite-size Washington, D.C. insights here.
DMO News to Know Now
Arkansas has a controversial celebrity gardener, San Francisco honors its gay slain hero, a splinter group in Southern California puts up a typo-filled website and Oregon proves once again that it has the best sense of humor. Plenty of entertaining DMO news here.
FINAL CALL