There’s a lot of juice in this lemon and a destination can easily learn as much as a meeting planner in this 5-minute read authored by Alex Palmer, Managing Editor, Northstar Meetings Group.
ROI and metrics are really important right now, and CVBs have the tools to share that data about economic impact — as long as planners ask,” says Destinations International’s Melissa Cherry.
Hear from DMOs such as Visit Detroit, Visit Seattle, Travel Portland, Boise CVB, Pure Michigan, San Francisco Travel, Visit KC, and Visit Salt Lake, plus marketers including Destinations International, Destination Analysts, and Miles Partnership. Read more here.
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