HubSpot has published their latest length and character count for just about everything social on the internet. Get the popular, handy reference guide for Facebook, YouTube, LinkedIn, Instagram, Snapchat, Twitter, and blog posts here.
Did you know? Only 50 percent of all the state destination marketing organizations have uploaded a video to Twitter, reports TwoSix Digital. That’s just one fact revealed by brand new research on each of the 50 state DMOs Twitter performance.
Each of the 50 states’ official tourism Twitter account was analyzed over a 7-day period in May and tweets were gathered over a 3-month period. Every account was evaluated based on a list of best (and worst) practices on Twitter.
-> If you would like to know how your State performed on Twitter, reach out to firstname.lastname@example.org for the full report.
Check out these cool infographics: Hover over all 50 states for the number of followers and learn more about how state DMOs perform on Twitter here.
For more about how Visit California is incorporating partner DMOs in their campaigns and boosting brand awareness using bite-sized stories, click here.
An April 2017 survey of 250 responses from travel brands and PR agencies conducted by Green Travel Media as a follow up to their earlier TBEX presentation produced interesting results on the business of travel blogging.
As Tnooz observes, “Some brands have seen good results from working with individuals or groups of bloggers, whilst others have questioned whether their investment would simply be better off ploughed back into instantly measurable digital marketing.”
Have a look at some hard data from both sides of the influencer marketing divide, click here.
What kind of digital marketer are you? Are you immersed in social every waking moment? Or more like a traditional Don Draper? Or, are you a data geek?
Jeff Bullas created a quiz just for fun — and naturally, he’s going to capture your email address — so have a go at your peril. (Not a bad idea in itself for expanding a database!) Here’s the link.