At Louisville Tourism from July 1, Cleo Battle is Chief Operating Officer, promoted from Executive Vice President, and Doug Bennett is promoted to Executive Vice President from Senior Vice President-Convention Development.
Deborah Ward has been promoted to Executive Director of Visit Omaha. Previously VP of Marketing and Communications, she has been leading the Omaha Convention & Visitors Bureau as interim director since July 2020.
Cathy Ritter, former director of the Colorado Tourism Office, has launched Better Destinations LLC, a consultancy focused on “bringing expert resources to destination management, especially relating to sustainable and regenerative tourism.”
Melissa Cherry has joined Miles Partnership as Chief Diversity & Inclusion Officer and Senior Vice President, a new executive role. She joins from Destinations International where she was Chief Operating Officer since 2018 and had previously held the position of Chief Marketing Officer. Prior to joining DI in 206, Cherry had been an SVP at Choose Chicago.
Jen Carlisle is taking up a new role at Madden Media as a Destination Strategy Director. She joins from Visit Florida where she had been Regional Partnership Manager since 2018.
Alvaro Meléndez, Co-Founder and CEO at CRANT, has been selected among the top 100 Marketing & Advertising Influencers 2021 by MARsum USA, the global marketing & retail summit.
Josh Rawitch, formerly VP-Communications at the LA Dodgers and most recently Sr. VP-Content & Communications at the Arizona Diamondbacks, has been named President of the National Baseball Hall of Fame in Cooperstown, New York.
Flavia Oliveira has joined Visit Santa Cruz County as Director of Sales Marketing. Her background includes a role as Sales Manager at Visit Oakland.
Athena Qualls has joined Visit Spokane as Senior Director of Sales based in Greater Chicago looking after the Midwest market.
In Hammond, Indiana, reports are that Speros Batistatos, president & CEO at South Shore Convention & Visitors Authority for the past 16 years, will not have his contract renewed the the end of 2021.
Visit Huntington Beach has promoted two managers from within: Brittany Tesmer, who joined in 2017, has been promoted to Digital Marketing Manager and Sophia Valdivia, who joined in 2015, has been promoted to Senior Manager of Business Development.
Wednesday, July 14 | 1 p.m. ET
Learning How to Differentiate for Relevance Using Public Data and Artificial Intelligence
It’s no secret that the ability to quickly turn data into decisions is what separates all successful companies from the rest. It’s also no secret that differentiation and relevance is what allows a brand to stand out from its competition and capture people’s time, attention and money. This is especially true for the tourism industry where competition is vast and the traveler is making decisions every day.
What may be a secret is that every DMO, regardless of existing data sources and infrastructure, can quickly harness this wisdom to stand out from competition and learn from the best brands in the world. We’ll walk through a few examples in the tourism world. No technical or data knowledge required.
Maurizio Boano, Director of Business Analytics, CRANT
Michael Wise, Director of Data Science, CRANT
Ed Harris, President & CEO, Visit Lancaster