The Travel Vertical

Weekly stories curated exclusively for digital tourism marketers

Webinar Wednesday: ‘Pivot and Innovation in Travel: More Than Just Buzzwords’

by Leave a Comment

We all know that the original 2020 marketing plans have been thrown out.

we hope you’ll join the conversation about new ideas tourism marketers should consider for the remainder of the year and 2021.

  • Ann Marie Maher
  • Sonya Bradley
  • Josh Collins

Panelists:

  • Ann Marie Maher, CDME, Director of Tourism, Prince William County Office of Tourism, Virginia
  • Sonya Bradley, Chief Marketing Officer, Visit Sacramento, California
  • Josh Collins, Director, Destination Activation + Marketing, Streetsense


Register Here

In case you missed it on July 8, 2020


Why Digital Tourism Marketers Should Pay Attention to Visit Savannah (and a Zeek Coleman Interview with ADARA)

by Leave a Comment

Zeek Coleman

Zeek Coleman, Interactive Marketing Manager at Visit Savannah, presented no fewer than three sessions with various partner agencies at the 20th Annual eTourism Summit in San Francisco.

Ever since Zeek’s first eTourism Summit presentation in 2015, we are quite certain that anybody who catches one or more of his sessions will come away from it all the wiser.

More about Zeek’s presentations: Spaceback is a featured “Bright, Shiny, New Object” in 2019; Visit Savannah’s work with ADARA and the Market Monitor tool is what Zeek calls a “must-have” and Visit Savannah’s one-to-one transactional work with Conversant caught the attention of the judges to carry off the 2019 eTSY Award for Excellence in the Innovation category.

Zeek Coleman presenting at #eTS19

Three sessions co-presented by Zeek Coleman / Visit Savannah at #eTS19:

Want to know more? We did, too.

ADARA is sharing this interview with Zeek, “More Than Just Heads in Beds — ADARA Market Monitor.” Take a look at how this tool helps a DMO to predict visitation peaks and valleys overlaid with information about competitive destinations and origin details.

After all, hotel revenue managers couldn’t do their jobs without this kind of information…why should we? To read the interview and learn more, click here.

Announcing the Design Thinking & Innovation Workshop with Duncan Wardle

by Leave a Comment

MLS Duncan Wardle

What’s the workshop?

The Design Thinking and Innovation Workshop will allow you to step out of your “River of Thinking” (your expertise) and provide fresh thinking and new approaches to problem solving, by providing you with a set of tangible Creative Behaviors and Innovation Tools that everyone can use on challenges big and small.

The workshop is designed to allow you the opportunity to actually use both the Creative Behaviors and Innovation Tools in a series of exercises that will deepen the learning experience and their ability to convert those learnings back to challenges you are currently working on.

Duncan Wardle
Left to Right: Duncan Wardle and Mickey Mouse 🙂

Who’s the presenter?

Having worked for The Walt Disney Company for some 25 years, Duncan Wardle now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their entire organization. Leveraging a unique Design Thinking process, Duncan’s clients include Coca Cola, Disney, Forbes, Ford, Johnson & Johnson, McKinsey and the NBA.

Come early to the Marketing Leadership Summit in Kissimmee, FL on Feb. 20-22, 2019. Duncan Wardle’s Design Thinking and Innovation workshop takes place on Feb. 20 from 8 a.m.-2 p.m.

There are a limited number of spots for this inventive workshop, so register today!

Staff

Laurie Jo Miller Farr, Editor
Contact us!
All Rights Reserved 2022

Categories

Archives