Imagery! Mobile! Social Media! Young travelers are motivated by special events.”It’s all about experiences,” said Derek Price, Director – North America, Expedia Group Media Solutions.

Price was referencing some of the Gen Z findings during a presentation on “Travel and Tourism Trends” at last week’s Connect Marketing Leadership Summit in Kissimmee, Florida.

This study, commissioned by Expedia Group Media Solutions compares and contrasts the influences, preferences, and behaviors of American, Australian, British, Canadian, Chinese, French, German and Japanese travelers.

It takes a closer look at the unique habits and behavioral trends of travelers from four generations — Baby Boomers, Gen X, Millennials, and Gen Z — in each country.

Know your audience: Dive into a region with the appropriate messaging and connect with generational travelers. Find out:

• Who is motivated most by deals?
• Which international traveler wants informative ads?
• Which group takes the most trips?
• Who is most likely to take bleisure trips?
• And lots more…

Get Travel and Tourism Trends and View the Multi-National Study to get a broad overview of all eight countries with graphs and data like this one: