For the umpteenth year running, content marketing and storytelling are the number one takeaway cited by attendees at eTourism Summit.
![](https://thetravelvertical.com/wp-content/uploads/2019/11/SATW-Logo.jpg)
Clearly, Spud Hilton (former longtime travel editor at San Francisco Chronicle and 13-time winner of the Lowell Thomas Award from the Society of American Travel Writers), hit a chord when he presented “Why Quirky Works: Giving Your Content Strategy a Sense of Humor,” including the China Airlines video that was watched nearly nine million times in the first two weeks, according to Leo Burnett Taiwan.
![](https://thetravelvertical.com/wp-content/uploads/2019/11/Screenshot-2019-11-05-10.32.08-1024x570.png)
Check out five campaigns that do the job well here:
- Travel Oregon – “Only Slightly (More) Exaggerated”
- China Airlines – “What Travel Brings You”
- Mount Pearl – “The Mount Pearl Anthem”
- Thomas Cook – “The Man Who Wakes Up in a Different Bed”
- Faroe Islands – “Closed for Maintenance”
Want more inspiration? The Travel Vertical has covered a few international ones, notably:
![](https://thetravelvertical.com/wp-content/uploads/2019/11/Screenshot-2019-11-05-10.29.40-1024x591.png)
- Visit Sweden Lists Entire Country on Airbnb
- HallÄ, Sweden Speaking?
- The Iceland Academy
- Egypt: This is a Long Story
What have we missed that you love? (Besides the eTSY Award-winning “Autocomplete -Winnipeg Edition.”)