The Travel Vertical

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Strut Your Stuff: 100+ Jobs

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(photo: pjs2005, flickr 2.0)

Philadelphia Convention & Visitors Bureau – President & CEO

Tourism Vancouver (BC) – President & CEO

Las Vegas Convention & Visitors Authority – Chief Marketing Officer

Greater Boston Convention & Visitors Bureau – Director of Marketing

Monterey County Convention & Visitors Bureau – President & CEO

Monterey County Convention & Visitors Bureau – Director of Marketing Communications

Monterey County Convention & Visitors Bureau – Vice President of Group Business Development

Visit Topeka – President & Senior Vice President of Greater Topeka Partnership

Travel Portland (OR) – Vice President of Community Engagement & Diversity, Equity & Inclusion 

Greater Miami Convention & Visitors Bureau – Vice President of People Strategies

Greater Lansing Michigan Convention & Visitors Bureau – President & CEO

Visit Pensacola – President & CEO

Visit Santa Clara – President & CEO

Discover Lancaster (PA) – President & CEO

Greater St. Charles Convention & Visitors Bureau (MO) – Director

Spartanburg Convention & Visitors Bureau – Chief Tourism Development Officer

Port Aransas & Mustang Island Chamber of Commerce & Tourism Bureau (TX) – President & CEO

Saugatuck/Douglas Convention & Visitors Bureau (MI) – Executive Director

Galesburg Area Convention & Visitors Bureau (IL) – Executive Director

Destination Ann Arbor – Vice President Sales

Visit El Paso – Director of Convention Development

Vermont Convention Bureau – Director

Calistoga Chamber of Commerce (Napa Valley, CA) – Executive Director

Experience Grand Rapids – Vice President Sales & Services

Visit Dallas – Assistant Director Film Commission

Greater Fort Lauderdale Convention & Visitors Bureau – Advertising Manager

Visit San Antonio – Director of Market Strategy

Explore St. Louis – Vice President of Sales

Visit Seattle – National Sales Manager

Visit Anaheim – Partnership Marketing Manager

Destination DC – Senior Manager, Sports Development

Destination DC – Executive Meetings Manager

Valley Forge Tourism & Convention Board – Destination Sales Specialist

Virginia Tourism Corporation – Destination Development Specialist

Visit Alexandria – Destination Sales Manager

Utah Office of Tourism – Global Markets Specialist

Visit Orlando – Travel Industry Sales Director – EMEA

Charlotte Regional Visitors Authority – Digital Media Specialist

Charles County, Maryland – Chief of Tourism

Visit Napa Valley – Brand Marketing Specialist

Sonoma County Tourism – Public Relations Manager

Sonoma County Tourism – Group Business Development Manager

Sonoma County Tourism – Public Relations Manager

Visit Santa Barbara – Travel Trade Manager

Travel Marquette (MI) – Group Travel /Marketing Manager

Visit Evansville (Indiana) – Marketing & Communications Manager

Visit Denver – Destination Events Manager

Visit Indy – Destinations Promotion Manager

Visit Bellevue – Brand Manager

Visit Bellevue – Director of Visitor Experience

Choose Chicago – National Sales Manager, Corporate Citywide

Experience Columbus (OH) – Director, National Sales – DC market

Visit Bloomington (IN) – Convention Sales Director

Omaha Convention & Visitors Bureau – Sales & Marketing Coordinator

Grapevine (TX) Convention & Visitors Bureau – Director, Media Relations

Visit SLO CAL – Executive Assistant to the President & CEO

City of Grand Junction (CO) – Data Analytics Marketing Manager

NoMa Business Improvement District (Wash., DC) – Director of Marketing & Communications

SoIN Tourism (Jeffersonville, IN) – Communications Manager

Hilton Head Island/Bluffton Chamber of Commerce (SC) – Digital Content Manager

Tempe Tourism Office – Director of Finance & Operations

Bermuda Tourism Authority (NY, NY) – Trade Marketing Manager

Bermuda Tourism Authority (NY, NY) – Sports Business Development Specialist

Bermuda Tourism Authority (NY, NY) – Content Specialist

Cayman Islands Department of Tourism (NY, NY) – Marketing & Advertising Specialist

Massachusetts Convention Center Authority – Assistant General Manager

Fort Worth Convention Center – General Manager

Anaheim Convention Center – Deputy Director, Sales & Services

Charleston Coliseum & Convention Center (W. Va) – Executive Director

Las Cruces Convention Center (NM) – General Manager

Simpleview (Tucson) – Vice President of Marketing

Simpleview (Tucson) – Communication Specialist

Expedia Group (San Jose, CA) – Associate Travel Market Manager

MMGY Global (NY, NY) – Senior Account Executive PR – Travel, Tourism & Hospitality

Miles Partnership (Lakewood, CO) – SEM Strategist

Miles Partnership (Sarasota or Dallas) – Senior Multimedia Art Director

Sojern (Dublin) – Data Science Manager

Travel Leaders Group (Plymouth, MN) – Account Manager, Destinations & Resorts

Travelzoo (Miami) – Campaign Assistant

Google (San Francisco) – Product Marketing Manager, B2B Travel Ads & Commerce

TikTok (LA) – Product Marketing Manager

WhatsApp (Menlo Park, CA) – Brand Marketing Manager

Facebook (Menlo Park, CA) – Partnerships Marketing Communications Manager

Apple (Cupertino, CA) – Digital Strategy & Marketing Manager

The George Washington University – Eisenhower Chair of Tourism Policy

Purdue University – Chair of Hospitality & Tourism Management

The New York Times – Visual Designer, Brand/Marketing

The Ritz-Carlton Company (Dallas) – Marketing & Digital Communications Manager

Oregon Shakespeare Festival – Executive Director

Holland America Line (Seattle) – Manager, Destination Product Marketing

Royal Caribbean Cruises Ltd. (Miami) – Private Destination Product Development

Silversea Cruises (Miami) – Destination Management Business Analyst

Holland America Line (Seattle) – Manager, Destination Product Marketing

Chewy (Dania Beach, FL or Boston, MA) – Chief Marketing Officer

Herschend Family Entertainment – Destination Marketing Manager, The Dollywood Company

Blue Grass Airport (Lexington, KY) – Communications & Brand Manager

National Comedy Center (Jamestown, NY) – Marketing & Communications Manager

Mall of America – Tourism Senior Manager

LEGOLAND (Winter Haven, FL) – Marketing Insights Manager

Six Flags (Santa Clarita, CA) – Tourism Manager

New York Botanical Garden – Associate/Manager Group Sales

California Academy of Sciences (San Francisco) – Tourism Sales Manager

San Francisco Giants – Tourism Sales Manager

Development Counsellors International (NY, NY) – Social Media & Content Manager, Digital

Development Counsellors International (Denver) – Senior Manager Digital Marketing

Malen Yantis Public Relations (Denver) – Senior Account Executive, Travel & Tourism

Bread & Butter PR (San Francisco) – Account Executive, Hotel & Tourism

Aqua Marketing & Communications (Fort Lauderdale) – PR Senior Account Executive

The Roku Channel (Los Gatos, CA) – Senior Product Manager

Pollen [formerly Verve] (LA) – Strategy Manager, Travel

Cuvée (Denver) – Content Marketing Manager

The Travel Vertical: February 5, 2020

‘See Tomorrow’ Guest Post with Jarrod Lyman, Digital DMO Specialist

Cookies will crumble. Sharing his point of view from Oregon’s Mt. Hood Territory, Jarrod Lyman contributes to our “See Tomorrow” thought leadership series. Read more.

International Marketing Forum is Coming to Three Locations

Hear from your peers on tips and insights for getting your fair share of the competitive global tourism market. It’s not just for those with fat wallets. Read more here.

How Did a Small Town in Rural Minnesota Get a Super Bowl Ad They Never Asked For?

Pressure on. Unexpected Super Bowl coverage that didn’t portray the destination in the best light? And with less than 48 hours to do something about it. For the clever response from Visit Winona, read on.

Sojern Releases ‘The Future of Travel Advertising: The 2020 State of the Industry Report”

The more you know, the better. What are travel marketers doing about connected TV, always-on vs. seasonal campaigns, programmatic buying and more? Get your free download here.

People, Places, Channels, Animals, and a Bachelor in Cleveland—Plus Jobs

Prescient animals at the Cincinnati Zoo and in Punxsutawney, PA. Bigfoot makes an appearance, too. Plus destination news, people you know, and the latest job postings add up to an engaging post (we hope). Send us your news and read more here.

‘See Tomorrow’ Guest Post with Jarrod Lyman, Digital DMO Specialist

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Meet Jarrod Lyman. He’s the senior communications specialist for Oregon’s Mt. Hood Territory.

“That title is government-speak for the guy who handles social strategy and web content,” he says. Jarrod has been in the DMO world for nearly two decades and likes to joke (we hear you…it’s no joke at all) that he’s been doing digital marketing for so long that he actually made a Myspace page for his first DMO.

Oregon’s Mt. Hood Territory encompasses the western half of Mt. Hood over to some suburbs of Portland and down to communities in the Willamette Valley. A haven for outdoor recreation, the region encompasses a rich heritage as the official end of the Oregon Trail plus a thriving agritourism scene. 

We were following Jarrod as leader of a recent Twitter-based #TourismChat and asked him to expand his 2020 thoughts and challenges regarding “the cookie crumbles” for The Travel Vertical.

My Biggest Concern for 2020: The Loss of Targeting

I recently hosted a #TourismChat were many of my fellow “tourism geeks” discussed what we think will be the biggest trends for 2020.

There were some things that are easy to predict, like continued importance of video and ephemeral content. The one thing that has been the biggest conversation in my office the past week though came thanks to a pair of announcements by Google and Facebook. 

As companies have been dealing with frequent revelations about mishandling our data, they’ve made mostly symbolic changes that haven’t caused us too much of an issue. We’ve lost a few options we could use when targeting our ads, but I haven’t felt like any of these changes have adversely affected our numbers. If anything, we’re seeing even better traffic from more engaged users as we continually monitor and adjust our targeting.

There’s concern in my office, however, that this is about to change.

The first bombshell came from Google, which stated that it will stop allowing third-party cookies in Chrome. Facebook has also just announced that it will now grant users the ability to clear their off-platform data that the social network tracks. As a consumer I was excited, but as a digital marketer, I’m terrified. Quality over quantity is a mantra at my office, and the targeting options are what allow us to focus on smaller numbers of more engaged users. 

There’s less concern about Facebook; it’s likely that most users will not take advantage of this new feature, limiting the impact of targeting effectiveness. Google’s announcement, however, has much more potential to send ripples through our industry. The vast majority of traffic comes through Chrome. And while more privacy for consumers is always a good thing, our strategies may have to go through some rapid adaptations in the coming months. We don’t have answers yet, but as usual, the most nimble marketers will be the ones to reap the rewards from the latest in a long line of constant changes in our industry. 

For related coverage in The Travel Vertical, click here.

What does your team think about these pending changes? Are you interested in DMOs sharing best practices for overcoming the challenge?

People & Places News

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Registration is closing 1/31/2020...Connect Travel Marketing Leadership Summit is Feb. 19-21, 2020 in Kissimmee, Fla. “This is a can’t miss event for destination markers! A forum to gain and share cutting edge insights along with dedicated time with topical experts to brainstorm innovative ideas to move our business strategy forward.” – Scott Schult, Executive Vice President, Visit Myrtle Beach.

National #PlanforVacation Day – Jan. 28, 2020. It may be a made-up occasion, but that’s OK. It’s the message that matters…because life’s too short to waste the 786 million vacation days not taken by Americans each year. The U.S. Travel Association is stressing that travel is essential to creating jobs, supporting our economy, growing our businesses and enhancing our lives. See “Inside the Mind of the American Traveler” from Expedia Group Media Solutions.

Brand USA board chair John Erdman of Explore Minnesota has announced three new members and re-appointments to the 11-member board of directors to represent sectors of the travel and tourism industry. Todd Davidson, CEO of Travel Oregon (for state tourism offices); Donald Moore, Senior VP, Enterprise Holdings, Inc. (for land or sea transport); Konstantinos Dean Kantaras, owner and managing attorney (for immigration law and policy); Alice Norsworthy, CMO of Universal Parks & Resorts (for attractions/recreation); and Tom O’Toole, Senior Fellow at Kellogg School of Management at Northwestern University (for passenger air). Other members are Mark Hoplamazian, President & CEO at Hyatt Hotels Corp.; Kyle Edminston, President & CEO at Lake Charles/Southwest Louisiana CVB; Mike Gallagher, co-chair and co-founder at CityPASS; and Noel Irwin Hentschel, chair and CEO at American Tours International.

TripAdvisor is now Tripadvisor. Along with product changes aimed at creating a more engaging, traveler-centric experience, the switch to a lowercase “a” in its name is one of the signals of the brand’s transformation. Bloomberg reports that “Tripadvisor is cutting hundreds of jobs…as competition from Google increases.” A CNBC followup report confirms 200 jobs, or 5% of the workforce, was affected. The company has informed employees about a wide-ranging reorganization and a dramatic re-alignment. It will now emphasize Viator, acquired in 2014 for $200 million, as a separate tours and activities brand from Tripadvisor Experiences. Read more from PhocusWire here.

What’s this fadeout? A look at Google‘s own ad labeling over the course of a decade through 2016 shows how ads have been made to look like search results…and vice versa. Lately, Google has taken some heat for the lack of demarcations and “fifty attorneys general are pushing forward with an antitrust investigation against Google,” reports TechCrunch. Last week, Google said they’d be “redesigning the redesign” of search results in response to criticism that search results displays were made to look like ads. A click on an ad makes Google money, and if we cannot tell the difference, it’s a long way from “Don’t Be Evil,” which Google quietly removed from its employee code of conduct in 2018, writes Gizmodo.

Caroline Beteta, CEO of Visit California announced that the state’s tourism industry has given a resounding “yes” to the Visit California Marketing Renewal, extending the organization’s funding through 2025. At 95% approval, the voting result represented the strongest since the program’s inception among the largest pool of stakeholders.

Visit Alexandria (VA) worked with Destination Analysts on visitor research that identified history as “top of mind” for 56% of respondents. The new campaign launched by the DMO is “Seize the Day, Stay in the Moment,” a campaign to highlight Alexandria’s historic character, waterfront and proximity to the nation’s capital. Click here to see one of the digital assets, a 15-second family-oriented video.

Daytona Beach Area Convention & Visitors Bureau is re-thinking their current promotional campaign, “Wide. Open. Fun.” created by the Myrtle Beach-based Brandon Agency. Citing concerns about falling hotel occupancy, local tourism leaders plan to review their options next month for the contract that runs through September. Read more here.

Brooke Burnham, most recently at Visit SLO CAL, has been hired as Senior Account Director at Arrivalist. Burnham previously held marketing leadership positions at Visit SLO CAL, Visit Estes Park and Travel Waterloo where she built and executed integrated marketing strategies and advertising campaigns while managing award-winning marketing teams. Burnham earned her B.A. from Colorado State University in public relations and an MBA from the University of Northern Iowa.

In Massachusetts, MetroWest Visitors Bureau announced Erin Lynch as its new executive director. Interim executive director Jill Schindler resumes her role as outreach and development director.

And from the playbook, “When in doubt, use cute animals…” Visit Vacaville (CA) tweets, “This lovely lady needs a name! She’s gracing the cover of Visit Vacaville’s 2020 Inspiration Guide, and her home at Soul Food Farm is letting us put out a call for some help in finding a name that matches her beauty.

Reply with your ideas and a winner will be announced soon.” @VisitVacaville

Jamaica Tourist Board has unveiled ‘Jamaica, Heartbeat of the World’ campaign as the new destination brand positioning for the country. Director of Tourism Donovan White said, “On the map, Jamaica may seem like a small dot in the Caribbean Sea. But her influence on the world culture is the size of a continent. We are a cultural giant and we continue to have an indelible impact on the world’s food, music, sport, and literature while offering larger-than-life bucket list experiences with extraordinary, talented people.”

The Newseum has closed. The museum dedicated to journalism and the First Amendment, was located on prime real estate along Pennsylvania Avenue in Washington, D.C. The glassy, modernist attraction that opened in 2008 has sold its building to The Johns Hopkins University and will “explore all options to find a new home in the Washington, D.C. area,” said Jan Neuharth, the chairwoman and CEO of the Freedom Forum.


‘We’re Hiring!’ Dozens of Job Listings.

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VisitPITTSBURGH – President & CEO

Visit Salt Lake – President & CEO

Monterey County Convention & Visitors Bureau (CA) – President & CEO

Visit Pensacola – President & CEO

Visit Lancaster (PA) – President & CEO

Greater Lansing Michigan Convention & Visitors Bureau – President & CEO

Travel Portland – VP of Community Engagement & Diversity, Equity & Inclusion

Greater Miami Convention & Visitors Bureau – VP, People Strategies

Galesburg Area Convention & Visitors Bureau (IL) – Executive Director

Spartansburg Convention & Visitors Bureau (SC) – Chief Tourism Development Officer

Saugatuck Douglas Area Convention & Visitors Bureau (MI) – Executive Director

Corpus Christi Convention & Visitors Bureau – CEO

Charleston Coliseum and Convention Center (WV) – Executive Director

Colorado Tourism Office – Director of Destination Development

Visit San Antonio – Director of Market Strategy

Shelby, KY Tourism Commission & Visitors Bureau – President & CEO

Ouray Tourism Office (CO) – Executive Director

Little Rock Convention & Visitors Bureau – Senior Sales Director

Visit Orlando

  • Director of Visitor Services
  • Applications Delivery Manager
  • Business Analyst
  • Email Marketing Manager

Experience Rochester (MN) – VP, Marketing & Communications

Experience Grand Rapids – VP, Sales & Services

Visit Anaheim – Business Intelligence Director

Visit Bellevue – Director of Visitor Experience

Visit Seattle – National Account Director

Visit Baltimore – Regional Director of Sales, Midwest

DuPage CVB (IL) – Sports Tourism Development Manager

Visit Milwaukee (in D.C.) – Convention Sales

Visit Norfolk – Director of Sales

Greensboro CVB – National Sales Manager

Travel Marquette (MI) – Group Marketing/Sales Manager

Wyoming Office of Tourism – Communications Senior Coordinator

Georgia Department of Economic Development – Marketing Account Manager

Visit Santa Cruz County – Marketing Communications Coordinator

Visit Scottsdale – Communications Coordinator

Visit Alexandria – Destination Sales Manager

Sitka Tribe of Alaska – Tourism Manager

ILoveNY.com (NYC) – Digital Production Coordinator

Visit SLO CAL – Executive Assistant to President & CEO

City of Virginia Beach – Convention Sales Rep

Grapevine Convention & Visitors Bureau (TX) – Director of Media Relations

Tulsa Regional Chamber – Experience & Events Manager

City of Ste. Genevieve (MO) – Director of Tourism

Charlotte Regional Visitors Authority – Public Relations Manager 

Visit Omaha – Sales & Marketing Coordinator

Visit Mobile – Corporate and Association Account Executive

Destinations International

  • Senior Membership Engagement Community Manager
  • HR Manager

Skift (NYC)

  • Events Coordinator
  • Digital Campaign Manager

CrowdRiff (Toronto) – Director, Product Marketing

Aqua Marketing & Communications (Fort Lauderdale) – PR Account Executive

MMGY Global (NYC) – Account Supervisor PR / Travel, Tourism & Hospitality

Simpleview (Tucson) – Communications Specialist

Expedia Group (San Jose) – Associate Travel Market Manager

Miles Partnership (Sarasota) – Account Director

Finn PR (Wash., DC) – PR Consultant for Brand USA

Malen Yantis PR (Denver) – Senior Account Exec., Travel & Tourism 

Bread & Butter PR (San Francisco) – Account Executive / Hotel & Tourism

Wagstaff Media & Marketing (NYC) – Account Supervisor / Travel & Destination

Oregon Shakespeare Festival – Executive Director

Holland America Line (Seattle) – Manager, Destination Product Marketing

Silversea Cruises (Miami) – Destination Management Business Analyst

San Francisco Giants – Tourism Sales Manager

Washington Nationals – Manager, Event Marketing & Admin.

National Comedy Center (Jamestown, NY) – Marketing & Communications Manager

New York City Ballet – Assistant Group Sales & Tourism

New York Botanical Gardens – Associate/Manager of Group Sales

Hornblower Cruises & Events (NYC) – Tourism Sales Manager

Country Music Hall of Fame and Museum (Nashville) – Website Content Coordinator

…and Aqua Nicaragua Resort Management Internship, a structured program for an age 21+ student currently enrolled in a 2- or 4-year hospitality/hotel/tourism bachelor’s degree program. Spanish language required. Email: paul@ielimited.com

Staff

Laurie Jo Miller Farr, Editor
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