Weekly stories curated exclusively for digital tourism marketers
Goodbye, “Gateway to Niagara.” Patrick Kaler, president and CEO of Visit Buffalo Niagara, says there’s a lot more to the destination.
Buffalo, NY has a new, unexpected tourism campaign to match the city’s new, unexpected revitalization. “Meet the Unexpected Buffalo,” is a $1.3 million destination marketing campaign funded by the Seneca Gaming Corp. through the City of Buffalo.
To read more about the new campaign at Visit Buffalo-Niagara as it appeared in The Buffalo News, click here.
“This is gonna be weird.” Starting with the punch line may be in poor taste, but we wanted to catch your attention to make sure you don’t miss Travel Oregon‘s robot fish, star of the state’s 360º summer campaign.
“Ever want to explore Oregon with a robot fish? Me neither, but here we are.”
To follow the robot fish going dune riding and fly fishing, two of the campaign’s first five outdoor adventures, click here.
Have you ever wondered how to eat a crawfish? Two million views says you’re not the only one.
By the way, people in Lake Charles, Louisiana know how. “Then you want to kind of grab the crawfish like this. Twist the tail, suck. Get that juice going. You take the first…”
What secrets about the culture of your destination can you reveal to your audience before they visit?
Fact: “Unbox” or “how-to” videos are the most popular types of videos on YouTube. To see several destination winners and read up 10 approaches that make them work, check out this guest post filled with video links from TwoSix Digital. Click here.
Tiny Foods! We’re absolutely enchanted with Travel Oregon‘s dollhouse-inspired social media campaign in Japan.
Our thanks to Greg Eckhart, Manager of Global Sales-Asia at Travel Oregon, for sharing insights and results of the Tiny Food Japan campaign recently conducted in partnership with Brand USA.
Greg says, “Despite the stature of the concept, the results are super-sized – please forgive the fast food reference. The Tiny Foods videos received higher than normal engagement and stronger results than previous Brand USA Twitter campaigns run in Japan. This $41,189 advertising buy was supported by Brand USA and garnered these voracious results – again forgive the food/appetite-related reference.
When compared to past Brand USA Twitter campaigns in Japan (the January 2016 Inspiration and Proximity campaigns), Tiny Foods averaged an exceptional engagement rate (7.63% vs. 5.62% and 5.39%, respectively). We can attribute much of the campaign success and high engagement to the video content. The content was well suited and highly relevant for the Japanese market. A testament to the creative work of our partners at Sparkloft Media. These results are only from four of the videos that were produced for Travel Oregon.”
In case you haven’t seen the videos here are the links to the vignettes that were promoted via Brand USA.
Central Oregon – https://www.youtube.com/watch?v=7RV6mroRag8
Portland – https://www.youtube.com/watch?v=Kn6y0SveLFE
Mt. Hood/Gorge – https://www.youtube.com/watch?v=6Wqc0RolmSs
Willamette Valley – https://www.youtube.com/watch?v=_OQP19T1xYk
Featuring people of different ethnic backgrounds, the message is clear in Discover LA‘s new “Everyone is Welcome” video. Rolled out on Facebook and Twitter, the minute-and-a-half music video is meant to appear in social media feeds in Canada, Mexico, China, Britain and Australia. It closes by displaying the words: “We welcome everyone” in several languages.
In a bid to counter exclusionary policies coming out of the White House, Don Skeoch, CMO of Discover Los Angeles, told Adweek, “We felt compelled that we had to do something about this to try and mitigate these losses.”
Read more and view the video #EveryoneisWelcome here.
