Tiny Foods! We’re absolutely enchanted with Travel Oregon‘s dollhouse-inspired social media campaign in Japan.
Our thanks to Greg Eckhart, Manager of Global Sales-Asia at Travel Oregon, for sharing insights and results of the Tiny Food Japan campaign recently conducted in partnership with Brand USA.
Greg says, “Despite the stature of the concept, the results are super-sized – please forgive the fast food reference. The Tiny Foods videos received higher than normal engagement and stronger results than previous Brand USA Twitter campaigns run in Japan. This $41,189 advertising buy was supported by Brand USA and garnered these voracious results – again forgive the food/appetite-related reference.
- 7.8 million overall impressions
- 2 million video views
- 598,000 engagements
- 7.63% engagement rate
When compared to past Brand USA Twitter campaigns in Japan (the January 2016 Inspiration and Proximity campaigns), Tiny Foods averaged an exceptional engagement rate (7.63% vs. 5.62% and 5.39%, respectively). We can attribute much of the campaign success and high engagement to the video content. The content was well suited and highly relevant for the Japanese market. A testament to the creative work of our partners at Sparkloft Media. These results are only from four of the videos that were produced for Travel Oregon.”
In case you haven’t seen the videos here are the links to the vignettes that were promoted via Brand USA.
Central Oregon – https://www.youtube.com/watch?v=7RV6mroRag8
Portland – https://www.youtube.com/watch?v=Kn6y0SveLFE
Mt. Hood/Gorge – https://www.youtube.com/watch?v=6Wqc0RolmSs
Willamette Valley – https://www.youtube.com/watch?v=_OQP19T1xYk