Bingo. Problem…Solution.
Sometimes, CrowdRiff just reads your mind…and there’s nothing more useful than a “How-To” article, right? Read more from one of our eTourism Summit sponsors here.
Guest Post: Why Google is Scarier Than the FTC
Get pro advice on compliance and truth in advertising from a travel and tourism expert. To read our guest post written for The Travel Vertical by Roger Wu, Co-founder of Cooperatize, click here.
Related: FTC Cracks Down on Social Media Influencers, Issues Must-Read Guide (The Travel Vertical, 9/13/2017)
Brand USA Re-Calibrates International Marketing Strategy
So…the thing is, we aren’t going to achieve the target.
It was: 100 million foreign travelers to the U.S. by 2021. But international tourism has gone flat at best. Based on what we now know, Brand USA has taken a closer look at the 14 key international markets.
Related: U.S. is Falling Behind in International Arrivals, Forecasts Are Weak
For a deeper dive into the market-by-market strategy, read this article in our sister publication, Inbound Report.
Source: Brand USA
FTC Cracks Down on Social Media Influencers, Issues Must-Read Guide
Truth in Advertising for the 21st Century
Everyone noticed. Fashion bloggers, Rolling Stone, the National Law Review, ESPN, tech media, PR Daily…This is the first case the FTC has brought against social media influencers individually.
This week, the Federal Trade Commission settled a case with two YouTube users for non-disclosure of a paid relationship with endorsers on their betting channel. (As they also owned the company that ran the game; it was a slam dunk for the FTC.)
It was just a matter of time before the FTC started to crack down on endorsers who fail to disclose that they’re getting paid to promote products and services on social media, says the law journal.
In April, the FTC issued letters to 90 influencers; 21 individuals received follow-up warning letters, the agency reports. The letters ask for disclosure and assurance that all social media posts endorsing brands or businesses with a material relationship are clearly and conspicuously disclosed.
Nobody’s off the hook.
In Plain English
The FTC has issued a 15-part guide with FAQs and answers from advertisers, ad agencies, bloggers, and others. It’s not written in government-ese, so it’s less painful to deal with.
Wondering how to approach influencer partnerships? Your must-read FTC issued guidelines are found here.
How Long Does It Take To Rank In Google?
Have you ever wondered how long it takes to get to Page One? (You’re not alone — this article has had more than 8.2K shares since being published earlier in 2017.)
Ahrefs, a data-driven marketing toolset powered by a huge index of backlinks, keywords, and content has conducted a study to find out. One nugget among several key takeaways:
Read more here.
